Stella AG
The Stella AG (also called Stella Entertainment) was a German stock corporation, for the operation of musical theaters, operation and marketing of musical productions and other entertainment offers as well as related trips. From 1988 the company was a quasi monopoly in the field of en-suite musical productions in Germany until it went bankrupt in 2002. Most of the venues were taken over by Joop van den Ende with his Stage Holding Group, which later became Stage Entertainment .
history
Stella AG was founded in Hamburg in 1988 by Rolf Deyhle and Friedrich Kurz . Shortly, the musical had already successfully in Hamburg from 1986 Cats by Andrew Lloyd Webber produced and saw the opportunity to open new musical venues. For this purpose, Deyhle and Kurz founded the Stella-Theater-Produktions-GmbH.
Kurz sold his shares in the company to Deyhle in 1991 after a lawsuit between the two of them in a London court.
From 1997 Stella AG got into financial difficulties and could no longer service the loans from the construction of the theaters. In July 1997, Deyhle and the financing banks therefore agreed to separate Stella AG from the Rolf Deyhle group and transfer it to a trust company. After the company still failed to stabilize and Joop van der Ende was very successful in producing The Lion King and Elisabeth in Essen and was in strong price competition with Stella AG, Stella AG had to file for bankruptcy in 2002.
The last general meeting took place on December 20, 2011, at which an insolvency plan and the continuation of the company were decided.
theatre
Stella AG bought and built theaters in Germany.
| theatre | Construction activity |
|---|---|
| Operettenhaus Hamburg | The Operettenhaus Hamburg was converted into a musical theater by Friedrich Kurz for the 1986 production of Cats. The theater was owned by the City of Hamburg, the right of use was brought into Stella AG by Kurz and later sold to Stage Entertainment. In 2011 they also acquired the building from the city of Hamburg. |
| Starlight Express Theater (Bochum) |
A special theater was built in Bochum for the musical Starlight Express , which continues to be played with the musical by Andrew Lloyd Webber with changing operators and owners. |
| Flora Theater Hamburg | Stella AG planned to convert the Flora Theater into a musical theater, but this failed due to resistance from local residents and the left-wing scene that occupied the theater. |
| New Flora Hamburg | As a replacement for the failed renovation of the Flora Theater, a new building was built under the name Neue Flora , which was opened with The Phantom of the Opera . The theater was later taken over by Stage Entertainment. |
| Musical Theater Duisburg | The theater was built in 1995 for the musical Les Misérables . Game operations were discontinued in 1999 as part of the first insolvency plan. After that no further musical productions could be settled permanently. Today the theater is owned by the city of Duisburg and is called " Theater am Marientor ". |
| Colosseum Theater Essen | The Colosseum Theater is located in an industrial hall in Essen, which was converted into a musical theater from May 1995 to December 1996. In 2001 the theater was sold and became the first stage of Stage Holding Germany |
| Musical Hall I and Musical Hall II in the SI-Center Stuttgart | Starting in 1990, Stella AG built the SI-Centrum Stuttgart around the Hotel Stuttgart International (today: Dormero Hotel Stuttgart) . The Theater Musical Hall (later Musical Hall I , then Apollo Theater , today Stage Apollo Theater ), which opened in 1994. In 1996, construction began on the first expansion of the SI Center with the Musical Hall II (later Palladium Theater , today Stage Palladium Theater ), which opened in 1997. In addition to the theaters, the SI Center consists of a cinema from the Cinemaxx Group , several hotels, a shopping and gastronomy complex and a wellness bath |
| Theater on Potsdamer Platz | The Theater am Potsdamer Platz was opened in 1999 by Stella AG. The client was Daimler AG, which also built the buildings in the neighborhood. |
financing
The financing concept developed by Rolf Deyhle for all construction activities consisted of the fact that Stella AG had the building erected with a loan and then sold it to a thirty-year three-country fund under the umbrella of the Kapital-Consult company, from which Stella AG then leased the theater back. Allgemeine Wirtschaftsdienst (AWD) sold the fund shares to small investors. In addition to the musical theaters, the funds also bought real estate in the USA and stock portfolios in Switzerland. After Stella AG was no longer able to pay the theaters' rent payments, the Dreiländerfonds received 20% of the shares in Stella AG in 1998.
Subsidiaries
Stella AG consisted of a large network of subsidiaries with different tasks.
| subsidiary | Field of activity |
|---|---|
| Stella Theater Production GmbH |
From 1988 the company produced the musicals Starlight Express in Bochum and The Phantom of the Opera in Hamburg. |
| Stella Musical Management GmbH |
The company operated the musical Les Miserables in Duisburg. |
| Broadway Musical Management GmbH (BMM) |
After the reorganization of the company in 1998, Broadway Musical Management GmbH was Stella AG's largest asset and was involved in the operation of the musical theaters. It had around 1000 employees and was the operator of the musical Mozart! , Oh, what a night! and Emil and the detectives . |
| JOSEPH Musical-Produktions GmbH |
JOSEPH Musical-Produktions GmbH was the producer of the musical Joseph and the Amazing Technicolor Dreamcoat in Essen. |
| Musical operating company Neue Flora GmbH |
Operator of the Neue Flora theater |
| Operating company Musical Hall GmbH |
Operator of the Musical Hall in Stuttgart |
| STELLA Service Musical Theater Duisburg GmbH |
Operation of the theater front building in Duisburg |
| STELLA Merchandising GmbH |
The company operated a mail order business with merchandising products for the musical productions as well as the sales stands in the theaters. |
| STELLA Service Stuttgart GmbH |
Operation of the theater front building in Stuttgart |
| Stella Studios GmbH |
The company carried out the auditions for all Stella AG productions. |
| Stella Event GmbH |
Implementation of events in the theaters and rental of the houses as well as group events around the performance visit |
| Stella Theater Consult GmbH |
Technical planning and installation of musical productions, employers of technical staff in theaters |
| Seck Service GmbH |
Property security and building cleaning |
| Seck Wach-Service GmbH |
Property security and building cleaning |
| STELLA Marketing and Sales Holding GmbH |
Bundling of all sales activities |
| STELLA Call Center GmbH |
Operation of a call center in Hamburg, through which tickets were sold. Later part of TeleTicket GmbH. |
| STELLA Sales Center West GmbH |
Operation of another call center in Bochum, through which tickets were sold, as well as sales through travel agencies. Responsible for the productions in Essen, Bochum and Duisburg. Later part of TeleTicket GmbH. |
| STELLA Sales Center South GmbH |
Operation of another call center in Stuttgart, through which tickets were sold, as well as sales through travel agencies. Responsible for the productions in Stuttgart. Later part of TeleTicket GmbH. |
| TeleTicket GmbH |
The STELLA Call-Center GmbH, STELLA Sales Center West GmbH and STELLA Sales Center Süd GmbH have been combined in TeleTicket GmbH. |
| subject: advertising agency GmbH |
Conception and production of advertising material, planning and bundling of all advertising activities of Stella AG |
swell
- ↑ Friedrich Kurz. The musical man. Gerth media. Munich 2010. p. 126ff.
- ↑ http://www.horizont.net/aktuell/marketing/pages/protected/Stella-AG-wird-aus-der-Deyhle-Gruppe-herausgeloest_6484.html
- ↑ - ( Memento of the original from December 8, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Archived copy ( Memento of the original from May 5, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ http://www.berliner-zeitung.de/archiv/drei-laender-fonds-will-20-prozent-uebernehmen-teile-an-der-stella-ag-kurz-vor-verkauf,10810590,9457246.html
- ↑ Gisela Reiners: Crisis at Hamburger Stella AG intensifies. In: welt.de . May 6, 2002, accessed October 7, 2018 .
