Rolf Deyhle

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Rolf Deyhle (born October 3, 1938 in Stuttgart ; † May 2, 2014 in Badenweiler ) was a German entrepreneur , art collector and art patron .

Life

family

Deyhle last lived in Stuttgart, was married and had six children - four sons and two daughters.

Tax expert

At the age of 16, Rolf Deyhle began training in the Stuttgart financial administration . However, he later gave up the safe civil service and went into business for himself in 1963. At the age of 24, Deyhle developed what has become known as the so-called “ builders' model ”. Deyhle ran a business and tax consultancy firm for ten years , which he transferred to a leading employee in 1973.

FIFA business

In 1977 he designed the FIFA logo football spanning the world and then, against the will of the then FIFA President João Havelange, received the marketing rights for all signs, symbols and designs in connection with FIFA up to the 1994 World Cup . In addition, Deyhle, together with Horst Dassler and the long-time FIFA President Sepp Blatter, expanded the global marketing of the soccer world championships .

Deyhle also designed the FIFA fair play trophy , the Sport Billy . “ Der Spiegel ” writes about this: “The man from Stuttgart earned money from every mascot that appeared on T-shirts , beer glasses or ashtrays at the World Cup in Italy . Even if the FIFA emblem designed by Deyhle or the FIFA World Cup trophy was printed anywhere on the globe, the multi-entrepreneur cashed in. His greatest success was Billy . The chubby cartoon character alone made a fortune for her mentor and licensee Deyhle. Billy was the star of an animated film series that was broadcast in over 100 countries. ” Deyhle also marketed his comic figure for the World Athletics Federation and the International Ski Federation (FIS), as well as its female counterpart , the sports Lilly .

Since the 1970s, Deyhle was the only private person to own a replica of the 18-carat gold FIFA World Cup trophy decorated with gems . In June 2006 he wanted to auction it for a double-digit million sum and pass the proceeds on to his six children; however, FIFA successfully defied this plan.

Real estate and aviation companies

At the same time, the Stuttgart-based company invested in residential, leisure and commercial properties. In 1976 he opened the golf hotel on Lake Wörthersee . The house was the cradle of the " Franz-Xaver-Mayr-Kur ". He built hotels, housing estates, marinas and became the largest golf course builder in the republic, for example on the Stolper Heide near Berlin , Idstein near Frankfurt am Main or on Lake Constance . At the end of the 1980s, Deyhle also owned an airline: “Luftfahrzeug Finanz AG”. The concept: Deyhle bought small machines and rented them out to business people.

Musical ventures

In 1988 Rolf Deyhle got into the musical industry, partner was Friedrich Kurz , who produced the successful musical Cats in Hamburg in 1986 and thus triggered the musical boom in Germany. To this end, Rolf Deyhle and Friedrich Kurz expanded Stella AG . Musicals like Cats , The Phantom of the Opera , Beauty and the Beast or Miss Saigon appealed to an audience of millions. It was helpful here that Stella AG had the German licenses for these pieces and thus had a monopoly over these musicals. In 1991 there was a dispute between the partners and Deyhle bought his shares from Kurz after Kurz had won a lengthy legal battle against Deyhle in a London court. In the course of this legal dispute, Deyhle had been called a "Legal Criminal" by a London judge.

In Stuttgart built Deyhle for Musical operation for around 400 million euros, the SI-Centrum and developed its own entertainment - Concept : Theme restaurants with theme restaurants, casinos , leisure pools , cinema and theater under one roof. “A married couple spends around 1,000 marks (500 euros) on average when they watch the Deyhle musical 'Miss Saigon' in Stuttgart.” Thanks to this cross-selling offer, only 30% of this went to the theater, the remaining 70% achieved gastronomy, hotels and leisure activities. The strategy worked in a similar way at Starlight Express in Bochum , the Flora Theater in Hamburg , the Colosseum Theater in Essen and other variety theaters.

Deyhle gladly claimed to have set up a marketing and sales system for the musicals and to have reached people from all over Germany by selling ticket contingents to bus operators. This is not the case, however, because Friedrich Kurz had already introduced this marketing strategy for the premiere of Cats on April 18, 1986, two years before Deyhle, with what later turned out to be false promises, became a business partner of Friedrich Kurz.

To make it easier to finance the musical theaters, a real estate fund , the three-country fund , was set up under the umbrella of the company Kapital-Consult. Stella had the musical theater built and sold it to Kapital-Consult. In some cases, public funding was used for the construction. Stella then rented the venues. Shares in the real estate fund were sold nationwide through the Allgemeine Wirtschaftsdienst (AWD) . The facility was designed for a period of 30 years and the rental income was linked to the success of the musicals. When the rent claims could no longer be paid, the claims were settled with shares in Stella AG, which made investors even more dependent on the company's success.

Cinema center entrepreneur and film producer

Deyhle was also involved in cinema projects. Together with his partner Hans-Joachim Flebbe , he had CinemaxX super cinemas built in many major German cities. There are now 37 multiplex cinema centers with 322 screens and 85,000 seats under the brand names CinemaxX and MaxX in 30 cities. In 2005 they had around 16 million viewers. However, Deyhle has not held any shares in the company since 1998.

Deyhle not only showed films, he also financed projects and became a film producer . He has produced films such as JFK with Kevin Costner , Falling Down - A normal day with Michael Douglas , Sommersby with Jodie Foster and Richard Gere , Two Bits with Al Pacino and The Neverending Story . "Together with his friend Bodo Scriba , he threaded the largest film business that has ever existed between the USA and Europe ," noted the Hamburger Abendblatt .

In the mid-1990s, more than 10,000 people worked for Deyhle, around 7,000 of them for Stella. During this time, the media tycoon Leo Kirch was his closest competitor. Deyhle and Kirch fought hard for film and media rights , which were a lucrative line of business for both. "In mid-1990 Scriba & Deyhle OHG already had 1000 films and 600 hours of television series on offer."

Crisis in the late 1990s

In 1998 a crisis followed. The IPO of Stella AG failed because banks could not clearly evaluate the company. On the one hand, this was due to the complicated company structure and, on the other hand, the banks did not know how to evaluate Deyhles rights and licenses. Der Spiegel commented : “You can evaluate the value of a hotel or a machine, but what are Deyhle's licensing rights to Walt Disney musicals worth?” In addition, Stella AG's market share in the German musical market fell from 100 to 50 percent of the seats.

But because large sums of money were tied up in real estate projects in the new federal states at the same time , there was not enough money to service the loans taken out. Deyhle was therefore forced to sell Stella and all shares in his real estate company Instag AG. To get more cash, he also sold his stake in the CinemaxX chain and film production companies. He also sold paintings from his art collection, including the “Portrait of Dr. Fritz Glaser ”by Otto Dix . This work of art alone was auctioned at Sotheby’s at the end of 1999 for around 5.5 million euros in London .

The insolvency of Stella only took place more than a year after Deyhles exit. In the meantime, however, the musical business is profitable again after Deutsche Entertainment AG (DEAG) took over Stella AG on April 1, 2000 through a subsidiary.

The public prosecutor's office also took action in connection with the sale and restructuring of Stella AG . She suspected Deyhle of infidelity in connection with the sale of shares to the Landeskreditbank. As part of the investigation, Deyhles' residential and business premises were searched nationwide in autumn 2003 and his private assets were frozen until the end of June 2004. However, the investigation was discontinued. The Mannheim Regional Court granted him a claim for damages for the disadvantages suffered as a result of the investigation .

Awards

Later operation

In 2006 Deyhle produced Black Dahlia in the USA with Hilary Swank in the lead role. Deyhle was also still active in the market for alternative healing concepts and supported offers to spread traditional Chinese medicine . Deyhle was also involved as a patron and sponsor at cultural and charitable events.

Art collection

Deyhle showed interest in art at a young age. With the first earnings he bought his first Gothic Madonna . It was the cornerstone for an extensive collection. Another focus of the collector was painting. Until his death, his extensive collection included many works by artists such as Otto Dix , Pierre-Auguste Renoir , Oskar Schlemmer , Willi Baumeister , Adolf Hölzel , Karl Hofer , Paul Kleinschmidt , Robert Breyer , Karl Hubbuch and Adolf Fleischmann . Parts of this art treasure have often been seen in exhibitions around the world. In February 2006, for example, he had a Renoir from his collection that had never been exhibited before. Deyhle made the painting available to the Staatsgalerie Stuttgart as a permanent loan . The Lady in Fur , an early work by Renoir, is considered a missing link between the artist's classical and impressionist creative phases.

death

Grave in Keitum

Deyhle died of suicide in May 2014 during a spa stay in Badenweiler . He was buried on Sylt, the funeral service took place in the Church of St. Severin in Keitum .

Web links

swell

  1. ↑ Music - Theater: Musical pioneer Rolf Deyhle died ( Memento from May 4, 2014 in the Internet Archive ) at sueddeutsche.de
  2. ↑ a b Musical pioneer Deyhle buried on Sylt . In: Schwäbische.de . ( schwaebische.de [accessed on August 13, 2017]).
  3. ^ Forbes Magazine , 1/95
  4. ↑ Wirtschaftswoche , 1996
  5. ↑ Jens Todt: Trophy given away: When Mr. Deyhle became world champion. Spiegel Online, May 28, 2017, accessed August 5, 2017 .
  6. ↑ Schwabe in action . ( tagesspiegel.de [accessed on August 5, 2017]).
  7. ↑ Everything under the lid. Rolf Deyhle from Stuttgart has worked his way up to one of the most powerful billionaires in Germany without being noticed. Now he's in trouble with the prosecutor . In: Der Spiegel . No. 17 , 1991, p. 97-101 ( online ).
  8. ↑ Height: 36.8 centimeters, weight: 4.275 kilograms, material value: 150,000 euros Süddeutsche.de, May 17, 2010, accessed on June 16, 2014.
  9. ↑ The eventful history of your spa hotel Website of the FX Mayr Health Center, accessed on January 27, 2015.
  10. ↑ Friedrich Kurz. The musical man. Gerth media. Asslar 2010. p. 127ff
  11. ↑ Tim Schleider: Fun all over the country - "Starlight" and "Miss Saigon" were just the beginning. The amusement market is a veritable gold mine. In: The Sunday paper. December 1, 1995, archived from the original on January 12, 1997 ; Retrieved April 18, 2014 .
  12. ↑ Der Spiegel, Issue 38, 1997
  13. ↑ Friedrich Kurz. The musical man. Gerth media. Asslar 2010. S 127ff and Wolfgang Jansen. Cats & Co. History of the musical in German-speaking theater. Henschel publishing house. Leipzig 2008. p. 157ff
  14. ↑ The billionaire Rolf Deyhle "gilds" real estate: The man in the background . In: Berliner Zeitung . ( berliner-zeitung.de [accessed on August 5, 2017]).
  15. ↑ HC Schultze, Janine Krüger: "The wretched" - investors in the musical business fear for their money. In: Market. WDR, March 8, 1999, archived from the original on September 19, 2007 ; Retrieved April 18, 2014 .
  16. ↑ Hamburger Abendblatt, November 14, 1992
  17. ↑ Who is Who Magazine , 1995
  18. ↑ Der Spiegel, March 30, 1998
  19. ↑ Keyword: Stella Entertainment AG. In: Stuttgarter-Zeitung.de. April 30, 2002, archived from the original on October 4, 2005 ; Retrieved April 18, 2014 .
  20. ↑ Berliner Morgenpost of October 8, 1999
  21. ↑ Ex-musical king only gets 9,000 euros. (PDF) In: Mannheimer Morgen. Projustitia Foundation, August 29, 2007, accessed on August 5, 2017 .
  22. ^ Honorary Doctorates. In: ussa.edu. United States Sports Academy, archived from the original on May 4, 2014 ; accessed on May 4, 2014 .
  23. ↑ Rolf Deyhle. Retrieved August 5, 2017 .
  24. ↑ Rolf Deyhle took his own life Stuttgarter-Nachrichten.de, May 9, 2014, accessed on May 9, 2014.
personal data
SURNAME Deyhle, Rolf
BRIEF DESCRIPTION German entrepreneur
DATE OF BIRTH October 3, 1938
PLACE OF BIRTH Stuttgart , Germany
DATE OF DEATH May 2, 2014
Place of death Badenweiler , Germany