Stukenbrok
The retail mail order company August Stukenbrok Einbeck (ASTE) was founded in Einbeck in 1888 and existed until 1932. It was the second mail order company founded in Germany after Ernst Mey's two years older .
history
August Stukenbrok (born May 29, 1867 in Pegestorf ; † January 4, 1930) came to Einbeck in 1888 and built a bicycle factory there, which sold directly to end customers by mail order.
“The brand name 'Deutschland-Fahrrad' with the well-known slogan 'Mein Feld ist die Welt' became a term for solid and elegant, but affordable bikes for everyone. A product range for everything to do with bicycles was added, which a few years later was supplemented by a general mail order business.
The company August Stukenbrok Einbeck (ASTE) was known for its forward-looking marketing . While the range included bicycles and related accessories in the early years, the product range was expanded after the turn of the century to include weapons and hunting articles, sewing machines, clocks, cameras, binoculars, gold and silver goods, gramophones, musical instruments, etc.
“In 1908 Stukenbrok bought the building at the Ostertor and made it the center of a representative ensemble that shaped the cityscape. Today the New Town Hall is housed here. "
Despite the successes before and after the First World War , the company was hit hard by the global economic crisis at the end of the Weimar Republic and had to cease business in September 1931.
The large mail-order catalogs, which were widespread at the time, are a source of cultural history; some are available as reprints. The municipal museum in Einbeck fosters memories of the company.
Curiosities
Stukenbrok was one of the providers of so-called dog bombs and dog cannons - small blasters that cyclists and motorists could use to scare stray dogs out of the way. Furthermore, the company sold cyclist whips to ward off dogs, which could be attached to the handlebars with appropriate brackets, and so-called "dog scareers", devices that could be used with "water or possibly. could be filled with a light ammonia solution ”in order to emit “ a fine jet on the directed object ”.
Catalogs
- Stukenbrok - Illustrated main catalog 1912. Reprint, 8th illustrated new edition. Verlag Olms, Hildesheim 1996, ISBN 978-3-487-08047-5 , full text online (PDF) .
- Stukenbrok - Illustrated main catalog 1915. Reprint, Verlag Olms, Hildesheim 1998, ISBN 3-487-08399-X .
- Stukenbrok - weapons catalog. Modern weapons, ammunition, hunting articles. (from approx. 1913) Reprint, Verlag Olms, Hildesheim 1999, ISBN 978-3-487-41562-8 , limited preview in the Google book search.
literature
- Hermann Löns: The Germany bicycle works August Stukenbrok zu Einbeck. Stukenbrok Museum of the City of Einbeck, Einbeck 1982.
- Elke Heege and Erich Plümer: August Stukenbrok Bicycle Factory, Einbeck. The story of a mail order company. (= Small writings of the Städtisches Museum Einbeck , issue 4.) Isensee Verlag, Oldenburg 1996, ISBN 3-89598-406-X .
Web links
- Municipal Museum Einbeck, Stukenbrok
- Photo postcards Stukenbroks with motifs from Goethe's Faust
- Erich Plümer: August Stukenbrok and his mail order business Einbeck June 1972, (website of the Institute of Economic and Business history, PDF), accessed on July 30, 2017.
Individual evidence
- ↑ a b c Stukenbrok - Illustrated main catalog 1901 for Germany bicycles and accessories, August Stukenbrok . Reprint d. Edition Einbeck 1901. Olms Presse, Hildesheim 2014, ISBN 978-3-487-08536-4 , foreword.
- ↑ Ruth Herrmann: Dog bombs for the honored customers. In: The time. No. 40/1973, accessed online on February 25, 2019.
- ↑ Lars Amenda: Dogs and Cyclists - to the story of a "hostility". Altonaer Bicycle-Club from 1869/80 , April 2, 2015, accessed on August 13, 2020 .
Coordinates: 51 ° 49 ′ 12.2 " N , 9 ° 52 ′ 20.7" E