Swarovski Crystal Worlds

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The giant at the entrance to the Swarovski Crystal Worlds in Wattens
Replica bridal jewelry Bianca Maria Sforza (2019)

The Swarovski Crystal Worlds are an adventure world conceived by André Heller on behalf of the crystal glass manufacturer Swarovski , consisting of a park , art museum , sales and restaurant. They were opened in 1995 and are located in close Innsbruck located Wattens in the Tyrol , the origin and headquarter of the company. The Swarovski Kristallwelten together with the Swarovski Kristallwelten Stores Innsbruck and Vienna form D. Swarovski Tourism Services GmbH .

history

In 1995 André Heller created the Swarovski Crystal Worlds as an art museum in the form of a giant on the occasion of the 100th anniversary of the D. Swarovski KG. Inside the giant there are exhibition rooms, the principle of which is based on the historical art and curiosity chambers of noble houses during the 16th century. In a total of 17 underground chambers of curiosities, the material crystal is interpreted and presented in various ways by artists, designers and architects such as Brian Eno , Tord Boontje , Niki de Saint Phalle , Jim Whiting , Keith Haring , Andy Warhol , Salvador Dalí and Yayoi Kusama . After the opening in 1995, further modifications and extensions followed in 1998, 2003 and 2007.

Renovation 2014/15

From October 2014, on the occasion of the 120th anniversary of Swarovski and the 20th anniversary of Swarovski Kristallwelten, the Swarovski Crystal Worlds were rebuilt and expanded for around 34 million euros and reopened on April 30, 2015. As a result of this conversion, the area of ​​the worlds increased from 3.5 to 7.5 hectares. Since the renovation, there has been a cloud with 800,000 crystals, a play tower and the Daniels Kristallwelten restaurant in the garden .

Visitors

In 2011, the Crystal Worlds ranked eighth of the most popular sights in Austria with 680,000 visitors.

In 2009, the largest proportion of visitors came from Germany (26%), followed by Austria (13%), Italy (11%), India (8%) and China (5%).

Web links

Commons : Swarovski Crystal Worlds  - Album with pictures, videos and audio files

Individual evidence

  1. ↑ Heinz Rico Scherrieb: From the industrial core competence to the tourist attraction point , in: Harald Pechlaner ( Ed. ): Industry and tourism: innovative location management for products and services , p. 105. Erich Schmidt Verlag, 2008, ISBN 9783503106837 ( online on Google- Book preview).
  2. ↑ Swarovski Crystal Worlds . In: swarovski.com .
  3. ↑ Swarovski Kristallwelten Wattens . In: austria.info . Archived from the original on August 5, 2014. Retrieved April 17, 2012.
  4. ↑ Kristallwelten boss: “Don't want a quick wow effect”. Tiroler Tageszeitung Online, May 2, 2015, accessed on August 31, 2015 .
  5. ↑ Swarovski is expanding the Crystal Worlds ( Memento from August 10, 2014 in the Internet Archive ) industriemagazin.at
  6. ↑ http://tirol.orf.at/news/stories/2708036/ 120 years of Swarovski - a glamorous dinner, ORF.at April 29, 2015. Accessed April 30, 2015.
  7. ^ Austrian Chamber of Commerce: Tourism and Leisure Industry in Figures ( Memento from May 18, 2015 in the Internet Archive ), 49th edition, June 2013, page 16
  8. ↑ d. swarovski tourism services gmbh: Successful visitor response for Swarovski Crystal Worlds , Swarovski Innsbruck and Swarovski Vienna , press release from January 27, 2012

Coordinates: 47 ° 17 ′ 38 ″  N , 11 ° 36 ′ 3 ″  E