Swinkels Family Brewers
| Royal Swinkels Family Brewers | |
|---|---|
| legal form | Public company (NV) |
| founding | before 1680 |
| Seat | Lieshout , Netherlands |
| management | Peer Swinkels, CEO Geert van Iwaarden, CFO |
| sales | 897 million euros |
| Branch | Brewery , malting |
| Website | swinkelsfamilybrewers.com |
| As of December 31, 2019 | |
Royal Swinkels Family Brewers (previously Bavaria ) is a Dutch family company with headquarters in Lieshout (municipality of Laarbeek ), which is active in the beer, malt and soft drinks sector. The company is owned by the Swinkels family. With a total output of around 8 million hectoliters of beer per year, the company is the second largest brewery in the country after Heineken . A large part of the products is exported. Royal Swinkels Family Brewers is best known in France , Belgium and Italy .
history
The history of the Royal Swinkels Family Brewers can be traced back to 1680. Dirk Vereijken is registered in a municipal tax account for the same year as the owner of a brewery on the Kerkdijk (Kirchdeich) in Lieshout. This brewery was passed on from father to daughter for three successive generations. The names of the new brewing families were Van Moorsel and Moorrees. In 1764 Brigitta Moorrees married Ambrosius Swinkels. After her mother's death in 1773, Brigitta and her husband became the owners of the brewery. Since then, the brewery has been owned by the Swinkels family.
In 1924 the family built a larger brewery. There she started brewing a beer according to the Bavarian brewing style and changed the name De Kerkdijk to Bavaria . In 1940 the company built its own malt house. The company began exporting beer in the 1970s, which is now exported to 130 countries. In 1978 the company brewed one of the first non-alcoholic beers in the world. In 1999 Swinkels Family Brewers took over the marketing of the Trappist brewery Abdij Koningshoeven under the brand name La Trappe.
On November 18, 2013 the Federal Court of Justice ruled that the brewery was no longer allowed to use the Bavaria brand in Germany. The Bavaria brewery has brought the legal dispute before the highest German court, the Federal Constitutional Court .
In 2016, the majority of the Belgian Palm Breweries was taken over. In 2018 it was decided to change the company name from Bavaria to Swinkels Family Brewers (Swinkels Familienbrauer). At the moment the management of the company consists of members of the seventh generation Swinkels.
In March 2019, Wim van de Donk, Commissioner of the King of the Province of Noord-Brabant , announced that Swinkels Family Brewers would receive the royal title, officially naming the company Royal Swinkels Family Brewers . The predicate was given to the brewery because of the company's 300th anniversary and its national importance.
Products
The brewery produces beer, non-alcoholic beer and mixed beer drinks in the Netherlands, Belgium and Ethiopia , both under its own name and for discounters. Besides Bavaria, La Trappe, Swinckels, Palm, Rodenbach, Cornet, Brugge Tripel, Arthur Legacy, Steenbrugge and Habesha are among the brewery's best-known brands. Swinkels Family Brewers also produces soft drinks and is one of the largest malt producers in Europe with 245,000 tons of brewing malt per year.
Web links
- Official website (English, Dutch, French)
Individual evidence
- ↑ a b c Swinkels Family Brewers Holding NV Jaarverslag 2019 . Retrieved June 2, 2020.
- ↑ Dutch cannot brew "Bavarian beer" ( Memento from November 28, 2013 in the Internet Archive ). SAT.1 BAYERN, 18./19. November 2013
- ↑ Bavaria brewery goes to the constitutional court . Brew Berlin. November 28, 2013. Retrieved March 4, 2015.
- ↑ Bavaria neemt Belgische brouwer Palm over , on www.nu.nl , accessed on April 24, 2018
- ^ Bavaria company name changed into Swinkels Family Brewers . June 11, 2018. Retrieved June 22, 2018.