every day
| every day | |
|---|---|
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| description | Tabloid |
| language | German |
| publishing company | Familiapress (Austria) |
| First edition | April 5, 1992 |
| attitude | August 12, 2000 |
| Frequency of publication | Every day |
| Range | 1.2 million readers |
| editor | Kurt Falk |
daily Alles was an Austrian tabloid . It was founded on April 5, 1992 by Kurt Falk and from the start was - behind the Kronen Zeitung - the daily newspaper with the second largest print run / sales figure in Austria. Due to falling sales and increasing competition from the Internet , the newspaper was discontinued on August 12, 2000.
Concept and marketing
According to their own definition, every day everything was “critical of the powerful, helpful to the weak, committed to the facts”. The reporting was done in a tabloid style, which was also characterized by the direct competition with the Kronen Zeitung of Falk's former business partner Hans Dichand . The founding of the new tabloid was seen by observers not least as a campaign of revenge by Falk against Dichand; In 1987, Falk was forced out of the Kronen-Zeitung and sold his stake in the company. The reporting focused on the areas of sports and chronicle as well as service pages and columns. The prominent columnists included a. Christine Nöstlinger and Eva Deissen . In order to increase the sales figures, campaigns such as competitions, book gifts, etc. were used.
Every day everything was produced in the printing center “Arche Noah” in Vienna- Floridsdorf using the combined gravure printing process with so-called flexographic printing . The newspaper was printed continuously in color, which was a novelty on the Austrian daily newspaper market at the time. The low sales price should make the sheet attractive to broad sections of the population. Initially, the paper was sold for three shillings (€ 0.22), but the complex production of the 40 to 60-page newspaper meant that it soon had to be adapted. The last sales price was seven shillings (€ 0.51). Allegedly out of concern for editorial independence, no press funding from the Austrian state was applied for during the entire period of publication .
history
The launch of the tabloid was prepared from 1990; In the spring of 1992 an advertising campaign began to make the paper known. Among other things, giraffe heads were put on newspaper pockets , advertising coupons and free copies were sent and various promotional items were distributed. The initial circulation was 60,000 copies only for Vienna and the surrounding area. From autumn 1992 the newspaper appeared all over Austria with a projected circulation of 650,000 copies. The headline of the first issue read “Our urban playgrounds are so toxic”. According to a media analysis, everything reached a daily reach of 16.9 percent at the end of 1993 and thus took second place among the Austrian daily newspapers.
As the only Austrian medium of national importance, the newspaper rejected Austria's accession to the EU and carried out an aggressive anti-EU campaign in the run-up to the referendum on June 12, 1994, but was unable to prevail.
Due to internal conflicts and strategic disagreements, there was a constant change in the editor-in-chief even during the most economically successful phase of the paper. The provocative reporting was continued and reinforced under the influence of two former editors-in-chief of the Bild-Zeitung , Hans-Hermann Tiedje and Peter Bartels , a headline from this time read "Piggy Babe is dead - you just made Wiener Schnitzel out of him". Federal President Thomas Klestil was often the target of tabloid reporting. The headline “ Klestil , when do you give up the spoonbills ?” Caused a scandal . In 1996 daily Alles reported in a cover story about an alleged AIDS illness of the Federal President. Klestil, who was suffering from a connective tissue disease at the time and was temporarily put into artificial deep sleep, sued the paper. The editors had to apologize and pay a fine of one million schillings (72,000 euros), which Klestil donated to Lebenshilfe to support disabled children . In 1997 Michael Kröll, one of the founding editor-in-chief, returned to this position. Most recently Achim Schneyder was the responsible editor.
A sustainable success of daily everything failed not least because of the uncompromising attitude of the owner and publisher Falk, which led to conflicts with advertisers, employees and the Austrian printing companies. At the end of 1999, the reach was only 9.2 percent, which meant fifth place among Austria's daily newspapers. From August 2000 the newspaper appeared only on the Internet, in 2001 it was finally discontinued. The reason for offering everything on the Internet every day was explained by the editors on the title page of the last print edition as follows: "We don't believe in selling yesterday's news with today's date on an expensive paper newspaper". In the first quarter of 2000, nationwide coverage was still 8.7 percent. Falk withdrew after rejecting sales offers from Mediaprint and Styria Medien AG .
The weekly newspaper The Whole Week has been published by the same publisher and with a similar layout since 1985 .
Trivia
The newspaper was parodied by Austria's cabaret artists. In 1992, the cabaret nettles dedicated the program Kllichen everything to her . In the film Mother's Day - The Harder Comedy , the fictional tabloid is based on the colorful truth of the newspaper.
Individual evidence
- ↑ Portrait: Kurt Falk, one of the richest media makers in the country Der Standard, December 27, 2005
- ^ Wiener tabloid only on the Internet heise.de
- ↑ Colorful and cheap Die Zeit 16/1992
- ↑ Print media in Austria (PDF; 74 kB)
- ↑ "Klestil, when do you give up the spoonbills?" Der Standard, August 12, 2000
- ↑ Alte Reflexe Der Spiegel 50/1996
- ^ Website of the nettles ( Memento of the original from March 29, 2008 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
- ^ Film review
