Takowo kak Putin
| Takowo kak Putin | |
|---|---|
| Poyushchie Vmeste | |
| publication | 2002 |
| length | 3:15 |
| Genre (s) | Europop |
| Author (s) | Alexander Jelin |
| Cover versions | |
| 2015 | Poyushchie Vmeste (replacement) |
| 2008 | Natali Rudina |
Takowo kak Putin ( Russian Такого как Путин , German One like Putin - in the accusative , as is evident from the text context - English One like Putin ) is the title of a propagandistic Russian pop song by Alexander Jelin (Александр Елин) from 2002. The song idealizes the Russian President Vladimir Putin in a slightly ironic way and was written during his first term as President (2000–2004). Putin used the song against his satirical intention in his presidency, especially in the campaigns for re-election in 2004 and 2012 , the Russian people simply ignored the satirical undertone. The song was a one-hit wonder and is considered the most famous song in the personality cult around Putin.
Origin and plot
Musician Alexander Jelin, known for his work with the Soviet / Russian heavy metal band Arija , wrote the song (composition and lyrics) based on a cynical bet for $ 300. He bet that he could only land a hit with the right message and without a big budget. Jelin saw Putin as the greatest news provider and the best subject of a song. In his opinion, a simple praise from a singer would hardly have been successful. So he came up with the idea that the song should revolve around a man who drinks, fights and behaves badly to his wife and she therefore separates from him and wants a man like Putin who is strong and honest. Jelin assumed that the average Russian woman would want a man like Putin. He was inspired by the attitude of young women to the new president and tried to portray this attitude to a pop star. The singers represent the simple Russian girl who is surrounded by “drunkenness, filth and meanness”. Ekaterina Semenova had already sung in the late 1980s about a man who “neither drinks nor smokes and always gives flowers” ( Чтоб не пил, не курил и цветы всегда дарил ).
The song was produced by Yelin's friend Nikolai Gastello (a grandson of Nikolai Gastello ), who at the time was head of the press department of the Russian federal courts in the Kremlin, but also worked in the music industry. Gastello, who is interested in ideologies, wanted to set up a pop band that would express positive feelings about Russia and free pop music in Russia from the depressive. He and Irina Kozlova and Jana Kozlova (Danieko) as singers, the group Poyushchie Vmeste ( Russian Поющие вместе , German Together Singing , English Singing Together ). The affinity of the name to the government- loyal youth organization Iduschtschije wmeste ( Common Path ) was accidental. Gastello used his contacts from the music industry to let the song play on the radio.
Song and video
At first the song could only be heard on the radio (Russian Radio, Dynamite FM, AutoRadio) and not for sale, only in a limited edition from the promoter himself. Putin himself did not feel offended by the song, which was played on state radio stations. Since it was not initially clear where the song came from, suspicions were raised that the song was official propaganda. CD Land Records released a CD with the song and other pieces in 2004. The Putin doppelganger Anatoly Gorbunov was hired for the video for the song. In the video, Gastello plays an adviser to Putin, with whom he examines a propaganda video with the singers performing. In the ironic video, the Putin doppelganger looks like a master spy, the singers dance seductively in front of an animated flag of Russia. They move like Bond girls before a gun barrel in the gun barrel sequence of the Bond films. James Bond is considered the most masculine and urbane figure in popular culture, which should be carried over to Putin. The love for Putin is said to have a patriotic effect. The video begins with a representative column of vehicles with Putin, he is apparently on the way to Gastello. Recordings of the real Putin from state publications are shown, which show him, for example, in the cockpit of a fighter pilot or in judo and emphasize his masculinity, or in the performance of presidential duties in protocol ceremonies, where Putin is always in control of everything. A flight over the Kremlin is said to link Putin with the seat of government. The story ends with a handshake between Gastello and the Putin actor who makes Putin appear youthful. The video was played on MTV Rossija and the song reached high places in the charts. In another version of the song, Larisa Lychina can be seen as the third singer. In 2004 the band Poyushchie Vmeste split up in 2015 with a new line-up with much younger singers.
success
The song was written 2 years after Putin's inauguration in the intoxication of the country's euphoria for the new president who was supposed to move the country forward. Putin was ironically portrayed in the song as an ideal man. However, the song was not viewed as satirical. Putin even used the song as an anthem. The use of the public image of the president was (for whatever reason this might have happened) for state purposes. Although the song was written back in 2002, it reached its greatest success in late 2007, early 2008.
The song has a catchy techno beat, is very short with two verses, and is easy to remember. This catchiness is one of the reasons for the success of the song. Putin's name is mentioned very often. The stanzas have an ABAB scheme with impure rhymes in the B line, the refrain an AABB scheme. In the first verse, the woman separates from her boyfriend. In the second verse, the singer describes how she sees Putin on the news, talking about a world at a crossroads. The woman now concludes that she would be better off with a man like Putin, at home and abroad. Putin's cult of personality is largely determined by television and the conflict with the West. The woman's imaginative leap from news to personal life is abrupt. Putin says on television what everyone wants to hear and everyone admires. The song is about a woman who has found her ideal, not the president. The refrain reads "One like Putin, full of strength, one like Putin who doesn't drink, someone like Putin who doesn't hit me, someone like Putin who doesn't run away"
At first in Russia it was not known whether the song expresses humor, admiration, melancholy or is orchestrated PR. However, the song became so popular that an English version was also created, which is included as the eleventh track on the 2004 CD under the title You Must Be Like Putin . On the CD you can find more political songs, but also songs that propagate social attitudes, the song Malenkoje chudo ( Маленькое чудо , Little Miracle ) speaks against abortion, the song Vkladyvay zdes ( Вкладывай здесь , to invest here ) against money transfer Foreign countries. The Russian singer Natali Rudina performed the piece on the NTW channel's Superstar 2008 casting show .
propaganda
Stalin and Lenin were already portrayed as strong leaders in Soviet propaganda ( agitprop ). One of the freedoms of the late and post-Soviet times was not having to venerate the head of state. The ridiculous exaggeration of Putin's skill in the song is in no way inferior to Soviet propaganda. The difference, however, is to make Putin appear “cool”. The propaganda representation of Putin in the Russian media goes back to the ideologue Vladislav Surkov . Putin, who neither smokes nor drinks, was built up after the aged Soviet leaders and Yeltsin as a virile bearer of hope. Putin's image corresponds to that of a Russian macho and claims sexual, political and physical strength but is cleansed of the vices typically attributed to men in Russia, such as drunkenness, smoking and ruthlessness. The song was particularly successful with women, where Putin is considered a sex symbol, but after 2011 Putin lost that status somewhat. His renunciation of alcohol is particularly admirable among women. Putin is portrayed in the song as desirable for women and as a role model for men. The song meets the need in Russia for a strong leader. The Russians still remembered how hard Putin cracked down on houses in Russia in 1999, which can be related to the claim in the refrain that men like Putin do not run away. Living conditions in Russia had also improved enormously, unemployment was reduced and wages were paid out regularly. Putin was considered a “savior” and “protector”, an ideal man, lover, father figure and sugar daddy . Putin has a hyper masculine reputation. The song popularized Putin as a symbol of real Russian masculinity and had an undertone of Putin's political leadership. What men should do when women love men like Putin is not answered. The woman escapes from reality in the song by ignoring it and trying to forget it. (As early as 1941, Erich Fromm dealt with such a flight of freedom in his work Die Furcht vor der Freiheit .) The song was mainly addressed to women, who made up 53% of the population, with the message “Come and choose”. The humor in the song also appeals to women who are more sensitive to advertising.
Cultural differences between societies are particularly evident in the power distance. In the Russian cultural model , the hierarchical gradient is greater than in the German. The leadership style is more patriarchal, more autocratic and more bureaucratic. In the song, Putin is portrayed as a competent and benevolent “father figure and role model”, the best case of such a leadership style. The song says "You have to be like Putin, you won't run away". Women interpret this line especially on Putin's marital fidelity. When asked about his wife Lyudmila and an extramarital affair, Putin said he liked all Russian women who were among the most beautiful in the world. In 2013 the couple separated. The 2014 divorce did no harm to Putin. On the contrary, rumors of double new paternity were considered evidence of the 60-year-old's physical health.
The text consists of 108 words, the name Putin appears ten times, which makes up 9.259% of all words. The Russian name Putin is similar to the word “putjom” ( in a right way ). The singers emphasize the first syllable of the name, the background singers the second syllable, whereby the name is emphasized twice. The refrain is repeated five times. The ready-made declaration “He has to be like Putin” informs the audience that they need Putin, that they should be like him. No other reasons are given besides presidency and budget. The message is that Putin can help universally in all situations if you choose him. The incompleteness, the meaningful message arouses fantasies, leads the audience to believe that they are choosing Putin of their own accord. Putin uses this imprecise message more, as voters do not feel directly manipulated.
In 2002 the song was immediately viewed as (bizarre) propaganda in the western media, and here too, as in Russia, the ironic undertone was overlooked. In the West, the song marked the contradicting view of Putin, on the one hand a former KGB man with steely eyes, but also a cartoon-like macho who goes bare-chested to catch votes, although the reality is less ridiculous, especially since the war in Ukraine since 2014 Was seen. Phrases like “someone like Putin” were used by the government-loyal youth organization Naschi to recruit members and refer on the one hand to the song and on the other to the search for a partner. Sergei Buntman , founder of Moscow radio station Echo of Moscow, the last free radio in Russia, believes the song plays into Putin's control of the media. Putin uses the popular song for internal propaganda to win and maintain support for his politics and to strengthen the trust of the citizens in his government. Personification has an exaggerated character in Russia. Without clear political programs that can be assigned to specific parties, Russian voters have to orientate themselves to known people. Without a lack of social, political structures and a low political culture, voters find it difficult to express their political will. The voter relies to a large extent on his feelings, his sympathy or antipathy towards a politician. Advertising plays a major role in this and many voters do not know that they can be influenced by advertising or, as here, by a catchy musical earwig. Mass media use the subconscious effects of music, which can influence the listener with different techniques. By using stereotypes, the truth can be simplified, but it can also be constructed through images. Mass media can develop and popularize an image that can strongly influence the public. Politically influenced music tries to shape a certain public opinion and thus becomes propaganda.
The song is one of many in which Putin is idealized. In contrast to other Russian political jubilation songs, Takowo kak Putin is rated more positively on YouTube. On the one hand, Putin still enjoyed great sympathy in the year it was released in 2002, on the other hand, the political significance of the commercial song plays less of a role. There are anti-Putin versions of the song on YouTube. The Russian artist Viktor Teterin uses the song in his play putin.doc .
In 2011, the group DevochkiZa ( Girls For ) released the music videos Ja choschu buit twoje Konni ( Я хочу быть твоей Конни , I want to be your Konni , I Want to Be Your Konni , Konni was Putin's dog at the time), and Драка за Путина ( Draka zaа Putina , fist fight for Putin , Fistfight for Putin ) in which Putin is the target of sexual desire. ( Amber Lee Ettinger published the song I Got a Crush ... on Obama on Youtube for the American presidential election in 2008 ). In the AMG group's hip-hop song I go hard like Vladimir Putin , two Africans who once emigrated to Russia to study medicine rap a tribute to Putin. The equally slightly satirical song A Vova rulit (А вова рули) by the Ukrainian band Dress Code compared Putin with the film character Terminator (Schwarzenegger).
During the protests after the Russian parliamentary elections in 2011 , Jelin published the song Nasch durdom golosujet za Putina ( Наш дурдом голосует за Путина , Our madhouse votes for Putin , Our madhouse ) with the group Rabfaq (Рабфак) at the request of an opposition politician . This time he composed an anti-Putin song (in the same year the band Pussy Riot was founded). The song is set from the point of view of a psychiatric patient, whose madness evidently arises from the contrast between Putin's rhetoric and what the patient himself sees. It won a song competition that Alexei Navalny had proclaimed against Putin. The most famous pro-Putin song and the most famous anti-Putin song came from the same composer. Jelin had apparently changed his political views, but had previously not been satisfied with the detachment of his pro-Putin song.
On September 25, 2014, the Volyn Oblast (Ukraine) website was hacked and a video of the song was posted.
In 2010 the Public Broadcasting Service published a report on the song.
literature
- Andrey Makarychev, Sergei Medvedev: Biopolitics and Power in Putin's Russia . In: Problems of Post-Communism , Volume 62, pp. 45-54, 2015, doi: 10.1080 / 10758216.2015.1002340
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- Robert Henschel: The Sound of Power: Music and the Cults of Personality of Putin and Chavez . MLCS Honors Theses, University of Alberta, 2015
- Claire Bigg: New Pro-Putin Song Gets Panned Online . RFE / RL, January 29, 2015
- Ekaterina Sumina: [www.etd.ceu.hu/2014/sumina_ekaterina.pdf Producing white and black: the Caucasian male Other and boundaries of the nation in contemporary Russia .] (PDF) Thesis, Central European University, 2014, p. 44 -46
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- Yulia S. Danilina: Cyber Monologues with an Autocrat: The Liberal-networked Public Sphere and the 2011–2012 Protest Movement in Russia (PDF) MA dissertation, University of America, Washington 2013
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- Ellen Rutten: Putin on Panties: Sexing Russia in late soviet and post-soviet culture . (PDF) Festschrift for Wim Honselaar, Genis, De Haard, Kalsbeek, Keizer, Stelleman (eds.), Pegasus, Amsterdam 2012, pp. 567–597
- Julia Barton: Writing the Best Known Pro-Putin and Anti-Putin Songs ( Text ), Public Radio International, February 3, 2012
- Christine Roner: Politics Power Youth !? Liguistic-discourse-analytical perspectives on media texts of the Russian political youth movement Naši , in: Georg Gierzinger, Sylvia Hölzl, Christine Roner: Play forms of power: interdisciplinary perspectives on power in the context of young Slavic research . Innsbruck university press, 2011, ISBN 978-3-902719-87-4 , p. 165, Google Books
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- Heidrun Igra: Intercultural Competence: German-Russian Cultural Standards in Intercultural Management (PDF) Scientific newsletter, Voronezh State University of Architecture and Civil Engineering, Series “Modern linguistic and methodical-and-didactic researches”, Volume 13, Issue 1, 2010, p 160-172
- Julie A. Cassiday, Emily D. Johnson: Putin, Putiniana and the Question of a Post-Soviet Cult of Personality . In: SEER , Volume 88, No. 4, October 2010, pp. 681-707
- Maxim Bogachev: “Singing Together”: using pop songs in political campaigning . In: Russia and the Council of Europe: Topics for Common Agenda A Look from Norway (PDF) Academic Papers of the 10th International Session of the HSE Russian - European Center for Multidisciplinary Research Oslo, August 1-8, 2010; Also Music as a tool of political influence (By the example of song “Singing Together” - “You must be like Putin”) , Higher School of Economics, Faculty of Social Sciences
- Emily D. Johnson: Putin and Emptiness: The Place of Satire in the Contemporary Cult of Personality . (PDF) In: The Harriman Review , Double issue, Volume 16, Issue 4, Volume 17, Issue 1, April 2009, pp. 1-5
- Alexis Bloom: A Man Like Putin , Public Broadcasting Service, 2008 ( A Man Like Putin on YouTube )
- Eliot Borenstein: Overkill: Sex and Violence in Contemporary Russian Popular Culture . Cornell University Press, 2008, ISBN 978-0-8014-7403-3 , Google Books
- Susan Elizabeth Skoda: Why do "I Want a Man Like Putin" ?: Unraveling the Puzzle of Putin's Popularity , Thesis, Harvard University, 2007
- Maruska Svasek: Postsocialism: Politics and Emotions in Central and Eastern Europe . Berghahn Books, 2006, ISBN 978-0-85745-559-8 , p. 216, Google Books
- Sylvia M. Stewart: New Propaganda: Remnants of Soviet Mass Media in Pro-Kremlin Popular Culture (PDF) Thesis, University of Mississippi, 2004
- Greg Holden: Internet Babylon: Secrets, Scandals, and Shocks on the Information Superhighway . Apress, 2004, ISBN 978-1-4302-0684-2 , pp. 88-89, Google Books
- Gregory J. Simons: Ideology, image-making and the media in Putin's Russia . Thesis, University of Canterbury, 2004
Web links
- Такого как Путин on YouTube (2004)
- Must be like Putin on YouTube (2004, English version)
- Такого как Путин on YouTube (2015)
- Такого как Путин , text in Russian and English
Individual evidence
- ↑ Поющие Вместе - Такого, Как Путин! , discogs.com
- ↑ David Pescovitz: Vladimir Putin's pop propaganda theme song . boingboing.net, September 16, 2010
- ^ Greisinger: The Political Song in Putin's Era , 2012, p. 43
- ↑ Johnson: Putin and Emptiness , 2009, p. 3
- ^ A b c Henschel: The Sound of Power: Music and the Cults of Personality of Putin and Chávez . 2015, p. 16
- ^ A b Matthew Clayfield: Putin a comic book hero to stir the Russian spirit . Crikey (Australia), December 23, 2011
- ^ Sarah Rainsford: Putin is Russia's new pop idol . BBC , August 23, 2002
- ↑ Danilina: Cyber Monologues with an Autocrat , 2013, p. 173
- ↑ Auteur хита "Наш дурдом голосует за Путина" согласен поддержать любую партию , interview in КОФЕ-БРЕЙК, dozhd , 19. October 2011
- ↑ a b Кирилл Иванов, Денис Бояринов: Песни про Путина . os.colta.ru, March 14, 2008
- ↑ Steven Lee Myers: The World; Singing the Praises of Mr. Personality , New York Times, September 1, 2002
- ↑ Klaus-Helge Donath: Russia's President conquers the charts , taz.de, August 26, 2002
- ↑ a b Douglas Birch: Putin's popularity reaches high note , Baltimore Sun, September 3, 2002
- ↑ Holden: Internet Babylon , pp. 88-89
- ↑ Larisa Suyetenko: Singing together: “They want one like Putin” , pravda.ru, December 12, 2002
- ↑ a b c Ellen Rutten: Putin on Panties , 2012, p. 584
- ↑ a b Henschel: The Sound of Power: Music and the Cults of Personality of Putin and Chavez , 2015, p 19
- ↑ Stewart: New Propaganda , 2004, p. 69
- ↑ Поющие Вместе Такого Как Путин on YouTube , with Larisa Lychina
- ↑ «Поющие вместе» готовят новый скандал , newsmuz.com, August 6, 2015
- ^ Greisinger: The Political Song in Putin's Era , 2012, pp. 42, 109
- ↑ Barton: Writing the Best Known Pro-Putin and Anti-Putin Songs , February 3, 2012
- ^ Greisinger: The Political Song in Putin's Era , 2012, p. 43
- ^ Greisinger: The Political Song in Putin's Era , 2012, p. 43
- ^ Robert Baag: "Mixture of Communism and Tsarism" , Deutschlandfunk, September 18, 2006
- ^ Henschel: The Sound of Power: Music and the Cults of Personality of Putin and Chávez , 2015, p. 17
- ↑ Russian girl band sings about Putin , Hamburger Abendblatt, February 28, 2002
- ↑ Svasek: Postsocialism , 2006, p 216
- ↑ Natali: Takovo, kak Putin / Натали: Такого, как Путин on YouTube
- ^ Borenstein: Overkill: Sex and Violence in Contemporary Russian Popular Culture , 2008, p. 226
- ↑ Stewart: New Propaganda , 2004, p. 70
- ↑ Sperling: Sex, Politics, and Putin: Political Legitimacy in Russia , 2014, p. 39
- ↑ Sumina: Producing white and black , 2014, p. 45
- ^ Cassiday, Johnson: Putin, Putiniana and the Question of a Post-Soviet Cult of Personality , 2010, p. 690
- ↑ a b c Makarychev, Medvedev: Problems of Post-Communism, 2015, p. 49
- ↑ Jeremy Bransten: Russia: From Pop Songs To Vegetables, Is A Putin Personality Cult Emerging? RFE / RL, September 9, 2002
- ↑ Shaun Walker: Vladimir Putin still has it at 60: one in five women want to marry him , The Independent, October 6, 2012
- ↑ Vivienne Walt: Russians sing praises to popular president , USA today, October 30, 2002
- ↑ Finally throwing off decadence personality cult: Pop singers dream of Putin , RP Online, August 24, 2002
- ↑ thegoodhistoryteam: Putin and Stalin: A Return to Soviet propaganda? , March 27, 2014
- ↑ Gadinger: Politische Narrative , 2014, p. 312
- ↑ Soua: Russias 21th century , 2014, p. 57
- ↑ Hønneland: Arctic Politics, the Law of the Sea and Russian Identity , 2014, p. 6
- ^ Greisinger: The political song in Putin's era , 2012, p. 51
- ↑ Anna Prizkau: Russia's sex idol girls want Putin , Frankfurter Allgemeine, October 11, 2014
- ^ Henschel: The Sound of Power: Music and the Cults of Personality of Putin and Chávez . 2015, p. 18
- ↑ Lee: Putin's Youth . 2013, p. 23
- ↑ Vagon: Критическая статья на песню Такого как Путин группы Поющие вмест , proza.ru, November 17, 2002
- ↑ a b c Maxim Bogachev: Singing Together , 2010, p. 291
- ↑ a b Maxim Bogachev: Singing Together , 2010, p. 292
- ↑ Maxim Bogachev: Singing Together , 2010, pp. 293-4
- ↑ Igra: Intercultural Competence , 2010, p. 166
- ↑ Ladies man Putin: 'I like all Russian women' Amid reports of affair, Russia leader scolds media's 'erotic fantasies' , msnbc, April 18, 2008
- ↑ Simons: Ideology, image-making and the media in Putin's Russia , 2004, p. 63
- ↑ Stewart: New Propaganda , 2004, p. 66
- ↑ Tom Blackwell: Mysterious and 'arrogant' Vladimir Putin seeks Russia's return to status of world superpower , National Post (Canada), March 4, 2014
- ↑ Roner: Politics Power Youth !? , 2011, p. 165
- ↑ Silver Leaf, Zlobin: International Communications: A Media Literacy Approach , 2015, p 64
- ↑ Maxim Bogachev: Singing Together , 2010, pp. 287-8
- ↑ Maxim Bogachev: Singing Together , 2010, p. 288
- ↑ Maxim Bogachev: Singing Together , 2010, p. 289
- ↑ Bigg: New Pro-Putin Song Gets Panned Online , January 29, 2015
- ↑ Tetyana Lokot: The 10 Best Music Videos That Spread the Putin-Love , globalvoices.org, October 8, 2014
- ↑ Greisinger: The Political Song in Putin's Era , 2012, p. 112
- ↑ Peter Rutland: YouTube as a teaching tool for Russian Politics (PDF) Newsnet, the bulletin of the American Association for the Advancement of Slavic Studies
- ↑ Russian politics videos , Peter Rutland, Wesleyan University
- ↑ Shelton: The Role of Literature in Post-Soviet Russia, 1996-2008 , 2010, p. 178
- ↑ Sperling: Sex, Politics, and Putin: Political Legitimacy in Russia , 2014 p. 39
- ↑ Драка за Путина on YouTube , DevochkiZa
- ↑ Я хочу быть твоей Конни on YouTube , DevochkiZa
- ↑ Marc Bennetts: Meet the Rappers Behind the Smash Hip-Hop Ode to Putin , vocatice.com, March 11, 2014
- ↑ Go Hard Like Vladimir Putin, A Hip-Hop ode to Russia's President on YouTube , BBC trending
- ↑ Putin the superhero banished from Ukrainian airwaves , France24, May 21, 2009
- ↑ Birgit Menzel: Glamor Russian Style: The Putin Era (PDF) Russian Analytical Digest, No. 126, April 10, 2013, p. 7
- ↑ Группа "Рабфак" - песня "Наш Дурдом голосует за Путина" , Pravda o Putine, October 11, 2011
- ↑ Jonson: Art and Protest in Putin's Russia , 2015, p. 240
- ^ Greisinger: The political song in Putin's era , 2012, p. 98ff
- ↑ Samuel Rachlin: www.putin.skewered , New York Times, February 15, 2012
- ^ Reich: Psychiatry in Communist Europe , 2015, p. 126
- ↑ Взломав украинский госсайт, хакеры разместили там клип про "Такого, как Путин" , vesti.com, September 26, 2014
- ↑ Bloom: A Man Like Putin , 2010