Theodore Levitt
Theodore Levitt (born March 1, 1925 in Vollmerz , Main-Kinzig-Kreis ; † June 28, 2006 in Belmont , Massachusetts ) was a German - American economist and professor at Harvard Business School . He coined the economic term globalization in his 1983 edition of the Harvard Business Review .
Early life
Theodore Levitt's Jewish parents were the shoemaker Boris Levitt and his wife Rachel. The family emigrated to Dayton, Ohio during the Nazi era . Levitt received his habilitation from Harvard Business School in 1959. Later that year, he became famous for Marketing Myopia in the Harvard Business Review. There he asked "What business are you in?", A sentence that was significant for his work.
Development of the word "globalization"
In 1983 he was credited with coining the word globalization through the article "Globalization of Markets", which he published in the Harvard Business Review. However, in a NY Times article it was made clear that the term "globalization" was in use earlier, at least as early as 1944, and was used by economists as early as 1981. However, Levitt popularized the term.
Web links
- Theodore Levitt death at 81, June 29, 2006 Businessweek online
- Theodore Levitt, 81, who coined the term "globalization" is dead New York Times July 6, 2006
- "Globalization" inventor dies at 81, Friday July 7, 2006, NDTV.com
| personal data | |
|---|---|
| SURNAME | Levitt, Theodore |
| BRIEF DESCRIPTION | German-American economist and professor at Harvard Business School |
| DATE OF BIRTH | March 1, 1925 |
| PLACE OF BIRTH | Vollmerz , Main-Kinzig district |
| DATE OF DEATH | June 28, 2006 |
| Place of death | Belmont |