Three Sixty Vodka

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Label of Three Sixty Vodka (0.7 liter bottle)

Three Sixty Vodka is a vodka brand from the Westenhorst company ( Oelde ). The brand's products are sold by Schwarze und Schlichte GmbH , which belongs to the Westenhorst group .

Three Sixty Vodka is available in Germany, Austria, Switzerland, Great Britain and the Netherlands.

history

The brand (including the word and image brand "360 ° Diamond Filtration" to designate the filtration process used in production) was created in 2004 by the Paderborn company MBG International Premium Brands (now part of the MBG Group ) and initially in the catering industry in Germany introduced.

In 2007, Three Sixty Vodka was awarded a silver medal at the international spirits competition (ISW) by Mundus Vini in cooperation with Meininger Verlag .

In 2008 , MBG entered into a cooperation with the traditional distillery Schwarze und Schlichte for the distribution of Three Sixty Vodka in German retail and cash & carry markets . In 2011, Schwarze und Schlichte bought the trademark rights from MBG . The rights for the distribution in the catering trade as well as for the license production and distribution of the can range of vodka mixed drinks of the brand introduced in the same year in the food retail trade remained with MBG until 2019 .

From 2011 to 2019, the brand's sales and revenue increased tenfold. In 2013, Three Sixty Vodka was first advertised on German television. The TV campaign “One two… three sixty! Diamond filtrated Vodka "was developed by the Hamburg agency Rapp Germany (today: Track ) and won the golden GWA Effie Award in the category" David vs. Goliath “excellent. In 2016, the vodka brand was number three in terms of turnover and sales volume in the German premium vodka market behind Absolut Vodka and Smirnoff ; In 2017 and 2018, she came second in these statistics, ahead of Smirnoff . In 2018, according to the Nielsen Vodka Report, almost 2.8 million 0.7-liter bottles of Three Sixty Vodka were sold in German food retailers and drugstores.

Partnerships with local distributors have existed for Great Britain (with Proof Drinks Ltd. ) since 2017 and for the Netherlands (with De Kuyper Royal Distillers ) since 2019 .

Manufacturing

Three Sixty Vodka is distilled 4 times. Suspended particles are removed from the distillate using diamond dust.

The following types are produced:

  • Three Sixty Vodka (37.5 % alcohol by volume )
  • Three Sixty Vodka Black 42 (42% alcohol by volume)
  • Three Sixty Vodka 100 Proof (50% alcohol by volume)
  • Three Sixty Vodka Energy, Lemon, Maracuja and Ginger (pre-mixed long drinks in a can with 10% alcohol by volume)

Web link

Individual evidence

  1. ^ DPMA entry from Three Sixty Vodka. German Patent and Trademark Office, accessed on April 29, 2020 .
  2. ↑ Consolidated financial statements of Westenhorst GmbH & Co KG for the business year from 1.1.2018 to 31.12.2018. Westenhorst GmbH & Co. KG, December 18, 2019, accessed on April 29, 2020 .
  3. ↑ Three Sixty Vodka on the road to success. About Drinks, September 12, 2018, accessed April 29, 2020 .
  4. ↑ "Korn won't make a career anytime soon." The entrepreneur talk: Friedrich Schwarze, managing director of the grain distillery Schwarze und Schlichte . In: FAZ . No. 203 (September 2), 2019, p. 21.
  5. ↑ Christoph Murmann: Blacks and plain people grow with vodka . In: Lebensmittelzeitung . No. 19 May 2017, p. 21.
  6. ↑ Schwarze and Schlichte GmbH, Oelde. Commercial register information. Northdata, September 12, 2018, accessed April 29, 2020 .
  7. ↑ Iris Tietze: Dispute over diamond vodka Three Sixty escalates . In: Lebensmittelzeitung . No. 5th July, 2019.
  8. ^ A b Felicity Murray: Three Sixty Vodka launched in the UK. The Drinks Report, August 18, 2017, accessed April 29, 2020 .
  9. ↑ a b Three Sixty Vodka: With De Kuyper Royal Distillers as sales partner on the road to success in the Netherlands. About Drinks, December 18, 2019, accessed April 29, 2020 .
  10. ↑ Registration certificate for the word / figurative mark "360 ° Diamond Filtration". (PDF) DPMA , January 5, 2005, accessed on April 29, 2020 .
  11. ↑ Registration certificate for the word-image trademark "360 ° Three Sixty Black Ice Vodka Blend". (PDF) DPMA, January 12, 2004, accessed on April 29, 2020 .
  12. ↑ Registration certificate for the European word-image trademark "360 ° Three Sixty". (PDF) OHIM , December 4, 2008, accessed April 29, 2020 .
  13. ↑ Registration certificate of the European 3D brand for the bottle design of Three Sixty Vodka. (PDF) OHIM, February 23, 2010, accessed April 29, 2020 .
  14. ↑ Annette Wilke-Weichbrodt: The MBG success story . In: Beverage wholesale . No. 11, 2005, p. 27.
  15. ↑ a b c Three Sixty Vodka - A success story “made in Germany”. Blacks and Plains, accessed April 29, 2020 .
  16. ↑ Three Sixty Vodka wins silver at the International Spirits Competition. Press release of the agency Rausch Communication & PR, openPR , June 11, 2007. (The price is in the stages of great gold, gold and silver)
  17. ↑ a b Iris Tietze: Dispute over diamond vodka Three Sixty . In: Lebensmittelzeitung . No. 5th April, 2019.
  18. ↑ Christoph Murmann: Schwarze & Schlichte floats on a wave of success . In: Lebensmittelzeitung . No. 31st July, 2015.
  19. ↑ Christoph Murmann: Blacks and plain people grow with vodka . In: Lebensmittelzeitung . No. 19 May, 2017.
  20. ↑ Melanie Melzer: New name: Rapp Germany becomes track. kress.de, March 11, 2015, accessed on April 29, 2020 .
  21. ↑ Ulrike App: Rapp helps Three Sixty Vodka to premiere on TV. Advertise & Sell, July 30, 2013, accessed April 29, 2020 .
  22. ↑ Tim Theobald: Rapp advertises spirits brand with a simple invoice. Horizon, August 1, 2013, accessed April 29, 2020 .
  23. ↑ Catrin Bialek: An award for vegan sausage - and beer butt. Handelsblatt, November 6, 2015, accessed on April 29, 2020 .
  24. ↑ Three Sixty Vodka: the "Shining Star" at the GWA Effie Award 2015. About Drinks, November 9, 2015, accessed on April 29, 2020 .
  25. ↑ a b Harold Willenbrock: Do you like it? . In: Brand Eins . No. 08, 2016.
  26. ↑ Three Sixty Vodka product brochure. (PDF) Blacks and Plain (2019), accessed on April 29, 2020 .
  27. ↑ Vodka Report 2013 - 2018 (grocery retailers and drugstores) . In: Nielsen Reports . September.
  28. ↑ Vodka Report 2019 (grocery retail, drugstore, cash & carry) . In: Nielsen Reports . September.
  29. ↑ http://www.about-drinks.com/three-sixty-vodka-der-shining-star-beim-gwa-effie-award-2015/
  30. ↑ Products from Three Sixty Vodka. Blacks and Plains, accessed on May 3, 2020 .