MBG Group

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MBG Holding GmbH

logo
legal form Company with limited liability
founding 1993, 2010
Seat Paderborn GermanyGermanyGermany 
management Andreas Herb, Peter Juergens
Number of employees about 250
sales approx. EUR 200 million (2012, 2013)
Branch Food Wholesale
Website www.mbgglobal.net

The MBG Group (in Europe also the MBG International Premium Brands group ) with its headquarters in Paderborn is an international distribution company for beverages. The group operating under the umbrella of MBG Holding GmbH sells around 500 different products under fifteen own brands and eight sales brands.

The most important operating company is the subsidiary MBG International Premium Brands GmbH . Well-known brands of the MBG Group include Salitos (beer, tequila and mixed drinks), Scavi & Ray (Prosecco, wine and grappa) and effect (energy drinks).

MBG is represented with its products in 58 countries around the world and, in addition to its Paderborn headquarters, has a sales office in Berlin and branches in Austria, Spain, Denmark and Dubai.

history

In 1993 the banker Andreas W. Herb and his partner Peter Jürgens founded the POS Marketing + Vertrieb GmbH in Paderborn . With a predecessor company, Pader Gastro GmbH , Herb had already gained experience in gastronomy and with the import of beverages in the years before as one of the operators of a club disco called Fabrik . The purpose of the newly founded company was to market international beers and trendy beverages to the catering industry. In 1998 POS Marketing & Vertrieb GmbH changed its name to Miller Brands Germany GmbH (MBG).

History of own brands and sales brands

The first distribution agreement was signed in 1994 for the Sol Mexican Beer brand . In 1995 the company entered into a distribution and marketing cooperation with Miller Brewing Company , which lasted until 2008.

In 2000, MBG took over the Salitos Brewing Company and launched Salitos Tequila Flavored Beer on the German market. The brand was further expanded in the following years with the mixed drinks Salitos Ice and Salitos Ginger Ale (2002), Salitos Mojito and Salitos Cerveza (2007), Salitos Blue (2016) and Salitos Tequila Spirits (2019).

In 2002 MBG launched the energy drink effect . Variants introduced later were effect zero without sugar (2008), effect flavor in four new flavors (2017), effect Massive Guava (2018) and effect Black Açaí (2019). In 2003 the company signed a license and distribution agreement with the manufacturers of the caffeinated water Water Joe , which expired in 2015.

In 2004, MBG launched its own premium vodka, Three Sixty Vodka . In 2011 the brand was sold to the spirits manufacturer Schwarze & Schlichte , with whom a sales partnership for the food retail sector had existed since 2008. As part of a license agreement with Schwarze & Schlichte , the marketing of Three Sixty Vodka to the catering industry was left to MBG until 2019.

In 2005 the MBG brand Scavi & Ray Prosecco started sales. The product range has been expanded with a red sparkling wine ( Scavi & Ray Rosato , 2008), grappa ( Grappa Oro and Grappa Bianca , 2010, Grappa Moscato , 2018), red and white wines ( Il Rosso and Il Bianco , 2010, Scavi & Ray Lambrusco , Scavi & Ray Moscato and Scavi & Ray Al Cioccolata , 2016, six single varietal wines, 2019), non-alcoholic versions of Prosecco , Rosato , Rosso and Bianco (2014), mixed drinks ( Scavi & Ray Sprizzione , 2011, Scavi & Ray Hugo , 2012, Scavi premix cans Hugo, Sprizz, Hibiskus Grapefruit and Passion Fruit Orange, 2019) and non-alcoholic grape juice ( Scavi & Ray White Grape , 2012). The Scavi & Ray products have been offered under the umbrella brand Scavi & Ray Winery since 2009 .

In 2006, MBG took over the exclusive distribution rights for Orangina (until 2011).

From 2009 to 2015, MBG took over the nationwide sales of the premium water brand Perrier on behalf of the brand owner Nestlé Waters . The distribution contract for the herbal lemonade Almdudler of the Austrian Almdudler-Limonade A. & S. Klein GmbH & Co KG also ran from 2009 to 2015 .

In 2011 the company launched the Dos Mas ( party shots ) brand . In the same year, MBG acquired John's Cordial Mixer (bar syrups for flavoring cocktails) and revised the brand's products and appearance. The range has been expanded several times from the original four flavors and currently comprises 43 flavors. Furthermore, this year MBG took over the distribution rights for ganic ( vitamin water ).

The MBG brand Frutinio (citrus lemonades ) was launched in 2012. In 2013 MBG began selling its own brands Goldberg & Sons (bitter lemonades), Sears ( gin ) and Acqua Morelli (mineral water). The Goldberg product line was later expanded to include other non-alcoholic lemonades, soda water (2014) and ready-mixed alcoholic drinks in cans (2017/2018). Also in 2013, MBG acquired a majority stake in the British fruit juice manufacturer The Feel Good Drinks Company Ltd. , London. The stake was sold again after two years; However, until 2019, MBG retained the German distribution rights for the brand's iced teas ( Feel Good Teas ). Also in 2013 was the takeover of E. Eduard Meyer GmbH in Stadthagen, belonging to Schwarze & Schlichte, with the Meyer's Bitter brand , for which MBG had held the distribution rights since 2008. In 2015, MBG launched the Il Santo (Sambuca) and Herb (non-alcoholic beer) brands , took over the worldwide distribution rights for the AquaGym brand (still water containing caffeine) and the distribution rights in Spain and Germany for the tequila brand Cazcabel (until 2019). Cazcabel is a brand of the London-based beverage distributor Proof Drinks Ltd. , with which MBG operated a joint venture between 2015 and 2018.

In 2016, the company took over the distribution rights for the Muli 68 (herbal liqueur) brand (until 2018) and launched a range of snack products (tortilla chips, dips, peanuts, popcorn) and frozen fruit and vegetable mixes for the first time with its own Henderson & Sons brand the preparation of smoothies. This year, MBG continued to acquire the distribution rights for AriZona iced teas from the American Arizona Beverage Company .

With the takeover of the spirits company Schneider & Levi ( SchneiderLevi GmbH , Tholey) in 2017, among other things, the German sales rights to the products Crystal Head Vodka and Dictador (rum and gin) were transferred to MBG.

In 2018 MBG took over a share in Taihiti Ltd. and thus exclusive distribution rights for the range of rums offered by the British company under the Mahiki brand . In the same year, MBG acquired the distribution license for the Silent Pool Gin brand . The company has been selling gin from the Spanish brand Puerto des Indias and the Mermaid Gin from the Isle of Wight Distillery since 2019 . Also in 2019, the MBG brand 9 Mile Vodka was registered with the German Patent and Trademark Office and the vodka was launched on the market. In January 2020, MBG took over the exclusive German distribution rights for the Cutty Sark Blended Scotch Whiskey from the French spirits group La Martiniquaise .

Were driven test way or only for short periods of MBG among other products of the brands brewing keg (sets up to be brewing of beer, 2014), Rekorderlig (flavored cider, 2016), Kvass ( kvass , 2016/17), Omis apple strudel juice (2017) and Tranquini (2016/17).

Development of corporate organization and ownership

In 2000 the Warsteiner Brewery Haus Cramer KG took a 50% stake in Miller Brands Germany GmbH . In March 2003, the shareholders Andreas Herb and Peter Jürgens took over the shares of the Warsteiner Brewery in MBG via management buy-out and sold 49.8% of the company on May 1, 2003 to the Krombacher Brauerei Bernhard Schadeberg GmbH & Co KG . On July 29, 2005, Miller Brands Germany GmbH changed its name to today's MBG International Premium Brands GmbH .

In the years 2010 to 2011 the company was restructured; the main features of today's group structure emerged. At the end of 2010, Inventis GmbH , a holding company founded by Herb and Jürgens in 1999, took over the Krombacher Brewery's 49.8 percent stake in MBG International Premium Brands GmbH . The 2008 as a shelf company founded idea Zwei Beteiligungs GmbH in 2010 under the new name MBG Holding GmbH to the parent company of the Group, the MBG International Premium Brands GmbH included as well as its subsidiaries and affiliates.

Subsidiaries and sister companies of MBG International Premium Brands GmbH

The subsidiary MBG Design und Entertainment GmbH was founded in 1999 ( Novado GmbH from 2005 ) with the business purpose of designing and developing advertising material for own and sales brands . In 2002 Salitos Beverages GmbH was founded (from 2007 Salitos Brewing Company GmbH , from 2013 MBG Global Brands GmbH ); Today it is a sister company of MBG International Brands GmbH and bundles the export business of the group. Columbia Trading GmbH , founded in 2009, changed its name to MBG Foodservice GmbH in 2012 . From 2012 to 2017, the company took over the distribution of juice dispensers, fruit drinks and concentrates for Zengo International BV, which is part of the Nestlé Group . MBG Convenience GmbH , founded in 2010, was renamed Event Liner GmbH in 2017 ; she designs and oversees events for the group's companies and brands as well as for other corporate customers.

Locations

In 2008, MBG's headquarters moved to its current location in the Vogel logistics park in Paderborn. In 2014, the group's second logistics center, the “Rampe Süd”, opened in Unterschleißheim near Munich. The Berlin MBG branch was founded in 2019.

In 2008 the subsidiary MBG Middle East was founded in Dubai . The Spanish subsidiary MBG España SLU , based in Marratxí on Mallorca, has existed since 2010 . The Danish subsidiary MBG Nordic APS ( Hørsholm ) was founded in 2015, and the Austrian subsidiary MBG International Premium Brands Austria GmbH in 2019 .

Companies

Business activity

Logo of the MBG group in Germany and Spain
Logo of the MBG Group in the Middle East

The MBG Group develops, produces and markets energy drinks , lemonades , soft drinks , alcopops , spirits and snacks worldwide as a wholesaler with around 25 subsidiaries and associated companies . The company acts as a provider of special ranges with high growth and earnings potential outside of the mass business of brewing and fountain operations (so-called "trendy drinks"). For production, the group cooperates with 31 beverage filling locations across Europe .

Originally focused on the catering and beverage wholesalers , MBG now also markets its products to the food retail sector and in the convenience sector (petrol station business). The company's more than 60,000 customers in Germany include 40,000 food retailers, 12,000 petrol stations, 10,000 gastronomy customers and 800 beverage wholesalers. In 2018, the group of companies sold more than one million hectoliters of beverages in 58 countries and generated sales of € 200 million with around 250 employees.

Own and sales brands

MBG currently sells its own Salitos brands . (Lager, mixed beer drinks and tequila), effect (energy drink), Scavi & Ray (prosecco, wine and grappa) and Scavi (mixed drinks) - both brands are managed under the umbrella brand Scavi & Ray Winery , Acqua Morelli (mineral water), AquaGym (mineral water containing caffeine), Goldberg & Sons (bitter lemonades and soda), John's (bar syrup in 43 flavors), Il Santo (Sambuca), Meyer's Bitter (herbal schnapps; brand owner is E. Eduard Meyer GmbH , a company of the MBG Group), Dos Mas (party shots), Sears (gin), Herb (non-alcoholic beer), Ganic (vitamin water; brand owner is Ganic Natural Beverages GmbH , a company of the MBG Group) and Henderson & Sons (snack products and frozen mixtures for smoothies ) and 9 Mile Vodka

The group's sales brands are Mahiki (rum), Dictador (rum and gin), Silent Pool (gin), Puerto des Indias (gin), Mermaid Gin , Crystal Head Vodka , Cutty Sark (blended Scotch whiskey) and AriZona (iced tea).

The Three Sixty Vodka brand, developed and established by MBG and sold until 2019, was in second place in 2018 in terms of sales in the premium segment of the vodka category.

Corporate structure

The MBG Group is a holding company, the parent company of which is MBG Holding GmbH . The management of the group of companies is held by the subsidiary MBG International Premium Brands GmbH , based in Paderborn, which achieved sales of € 72 million in Germany in 2017 and has logistics centers in Paderborn and Unterschleißheim near Munich.

Subsidiaries of MBG International Premium Brands GmbH are Novado GmbH and Event Liner GmbH . The NOVADO GmbH (until 2006 MBG Design & Entertainment GmbH ) focused on the business of promotional items. Event Liner GmbH's task is to plan and organize events for the brands and companies of the group as well as for other customers.

MBG is represented with its brands in 58 countries worldwide. MBG Global Brands GmbH , a sister company of MBG International Premium Brands GmbH , is responsible for worldwide export . There are also active national companies in Spain, the United Arab Emirates, Denmark and Austria.

Direct and indirect majority holdings of MBG Holding GmbH (unless otherwise stated 100% share):

  • MBG International Premium Brands GmbH, Paderborn
    • Novado GmbH, Paderborn
    • Event Liner GmbH (formerly MBG Convenience GmbH, Paderborn)
  • MBG Foodservice GmbH, Paderborn (Columbia Trading GmbH until 2012)
  • Barcall Magazine Limited, Paderborn
  • MBG Global Brands GmbH, Paderborn (2017 merged with Effect Beverages GmbH)
  • Premium Immobilien Management GmbH, Paderborn
  • Vino Italia Nobile GmbH, Paderborn
  • KBAC GmbH, Paderborn
  • BBH Gastronomie und Beteiligungs GmbH, Paderborn
  • MBG Immobilien GmbH, Paderborn
  • E. Eduard Meyer GmbH, Paderborn
  • MBG Nordic ApS, Hørsholm (75%)
  • Il Santo Sambuca Srl, Bolzano
  • Scavi & Ray Srl, Bolzano
  • Acqua Morelli Srl, Bolzano
  • MBG International Premium Brands España SLU, Palma de Mallorca
  • MBG North America Inc., Atlanta
  • Beverages Brands Holding Limited, Dubai
    • Maatra International Limited, Dubai
    • Beveragio Ltd., Dubai
    • MBG Global Nigeria Ltd., Nigeria
    • Beverage Management Ltd., Altrincham (until 2016 The Feel Good Drinks Company Ltd.)
    • JOHN'S Natural Juices Limited, Birmingham
  • MBG International Premium Brands Austria GmbH

Sports sponsorship

The MBG brand effect Energy Drink maintains sponsorship partnerships with the professional soccer clubs SC Paderborn 07 , Borussia Dortmund and DSC Arminia Bielefeld . Scavi & Ray sponsors Borussia Dortmund, DSC Arminia Bielefeld, 1. FC Cologne and Hannover 96 . Continues to sponsor effect the E-Sports Department of the club FC Schalke 04 .

Awards

  • Red Dot Design Award (2013) and German Design Award (2015) for the design of the Goldberg & Sons brand
  • Red Dot Design Award (2014) for the design of Aqua Morelli
  • Red Dot Design Award (2014) and German Design Award (2016) for the design of the "German Supporters Edition" of the energy drink effect published on the occasion of the 2014 World Cup
  • Red Dot Design Award (2019) and German Design Award (2020) for the relaunch of the effect product design

Web links

Remarks

  1. ↑ The MBG Group in its current form was created in 2010 by bringing various companies into the MBG Holding GmbH, which had not been operational until then . The oldest of the subsidiaries founded by Herb and Peters was founded in 1993.

Individual evidence

  1. ↑ a b c Beverage giant buys company premises. MBG is paying ten million euros for the previously rented area in the Vogel logistics park . In: New Westphalian . June 25, 2014, p.  18 ( online ).
  2. ↑ a b From Rinteln into the world: Meyer's Bitter. In: Schaumburger Zeitung . June 19, 2013, accessed October 1, 2017 .
  3. ↑ MBG is investing ten million euros in the Paderborn location . In: Ostwestfälische Wirtschaft - The magazine of the East Westphalia Chamber of Commerce and Industry in Bielefeld , August 2014, accessed on November 15, 2017.
  4. ↑ a b c d Bernhard Hertein: Energy drink “effect” comes from Paderborn - MBG is 25: “Red Bull” on its heels. Westfalen-Blatt, March 8, 2019, accessed on March 14, 2020 .
  5. ↑ a b c d We love brands. Self-presentation on the company homepage. MBG, accessed March 14, 2020 .
  6. ↑ Annual financial statements for the financial year from January 1, 2018 to December 31, 2018 of MBG International Premium Brands GmbH. MBG International Premium Brands GmbH, March 19, 2020, accessed on April 19, 2020 .
  7. ↑ Benedikt shoulder: Paderborn company sells everything that quenches thirst worldwide. The MBG company has well-known brands such as “Scavy & Ray”, “Salitos” or the energy drink “effect” in their range. Neue Westfälische, March 3, 2018, accessed April 19, 2020 .
  8. ↑ a b Contact. (Country companies on the company homepage). MBG, accessed April 19, 2020 .
  9. ↑ a b c d e Annette Wilke-Weichbrodt: The MBG success story . In: Beverage wholesale . No. 11, 2005, p. 27.
  10. ↑ a b c d e f g h i Summary of the product history on the MBG website. MBG, accessed March 28, 2020 .
  11. ↑ Miller genuine draft in a deposit box of 24 . In: Beverage wholesale . No. June 11, 1996.
  12. ↑ Effect energy drink . In: Beverage wholesale . No. November 1, 2002.
  13. ↑ effect refreshes with four new varieties. Press release (2017). MBG, accessed March 14, 2020 .
  14. ↑ Energy Drink effect brings the fifth variety onto the market. Press release (2018). MBG, accessed March 14, 2020 .
  15. ↑ effect Black Açaí - the fruity new variety. Press release (2019). MBG, accessed March 14, 2020 .
  16. ↑ Our career. Water Joe homepage. Gondwana Aqua Tech GmbH, accessed on March 14, 2020 .
  17. ↑ Three Sixty Vodka on the road to success. About Drinks, September 11, 2018, accessed March 28, 2020 .
  18. ↑ MBG is expanding its portfolio . In: Brew Manager . No. August 18, 2005.
  19. ^ Trademark registration certificate. (PDF) Three Sixty Black Ice Vodka Blend. German Patent and Trademark Office, January 12, 2004, accessed on March 28, 2020 .
  20. ^ Trademark registration certificate. (PDF) Three Sixty. German Patent and Trademark Office, December 15, 2008, accessed on March 28, 2020 .
  21. ^ Trademark registration certificate. (PDF) Three Sixty bottle design. German Patent and Trademark Office, February 23, 2010, accessed on March 28, 2020 .
  22. ↑ Black & Plain is increasing . In: Lebensmittelzeitung . No. 1 November, 2013.
  23. ↑ Iris Tietze: Dispute over diamond vodka Three Sixty . In: Lebensmittelzeitung . No. April 5, 2019, p. 18.
  24. ↑ Trademark information. Scavi & Ray Prosecco. German Patent and Trademark Office, accessed on March 28, 2020 .
  25. ↑ New wines from Scavy & Ray. Weinwirtschaft, January 13, 2020, accessed on March 28, 2020 .
  26. ↑ a b c Our companies in the MBG Group. In: Company brochure for the 25th anniversary. MBG, accessed March 14, 2020 .
  27. ↑ MBG takes over distribution from Perrier. Vertriebswirtschaft, December 19, 2008, accessed March 28, 2020 .
  28. ↑ Welcome home: Perrier is moving back to Nestlé Waters from MBG. About Drinks, August 26, 2015, accessed March 28, 2020 .
  29. ↑ Almdudler takes off in Germany. Der Standard, February 19, 2009, accessed March 28, 2020 .
  30. ↑ Almdudler with a new sales partner. Beverage newspaper, October 1, 2015, accessed on March 28, 2020 .
  31. ↑ John's Sales Folder 2012. MBG, accessed March 28, 2020 .
  32. ↑ John's expands Cordial Mixer Range with new syrups . In: MBG Global . No. 01, 2015, p. 4.
  33. ↑ John's New Coffee and Tea Flavors. Press release 2016. MBG, accessed on March 28, 2020 .
  34. ↑ John's product range. MBG, accessed March 28, 2020 .
  35. ↑ Full of juice . In: Cooking and Catering Inside . No. 10 May, 2012.
  36. ↑ MBG takes a majority stake in Feel Good Drinks. About Drinks, January 11, 2013, accessed March 28, 2020 .
  37. ↑ MBG sells iced tea brand Feel Good Drinks. About Drinks, July 24, 2015, accessed March 28, 2020 .
  38. ↑ Caffeinated water - an underrated segment. Press release (2015). MBG, accessed March 28, 2020 .
  39. ↑ MBG GROUP strengthens position in UK: stake in Proof Drinks Ltd. Press release (2015). MBG, accessed March 28, 2020 .
  40. ↑ MBG sells shares in the joint venture Proof Drinks Ltd. Press release (2018). MBG, accessed March 28, 2020 .
  41. ↑ Henderson & Sons product range. MBG, accessed March 28, 2020 .
  42. ↑ Arizona iced tea changes sales. Beverage newspaper, September 14, 2016, accessed on March 28, 2020 .
  43. ^ SchneiderLevi GmbH. Commercial register entry. Northdata, accessed March 28, 2020 .
  44. ^ Schneider & Levi: The new managing director Christian Pawlowski on the traditional company. About Drinks, April 16, 2017, accessed March 28, 2020 .
  45. ↑ MBG takes over 34.44 percent of Taihiti Ltd. Press release (2018). MBG, accessed March 28, 2020 .
  46. ↑ Mermaid Gin from the south of Great Britain at MBG. About Drinks, October 25, 2019, accessed March 28, 2020 .
  47. ↑ Trademark information. (PDF) 9 Mile Vodka Granite Rock Distilled. German Patent and Trademark Office, accessed on March 28, 2020 .
  48. ↑ 9 MILE VODKA - New Super Premium Vodka from MBG. Press release (2019). MBG, accessed March 28, 2020 .
  49. ↑ MBG wins the distribution of the Cutty Sark Scotch Whiskey. About Drinks, January 7, 2020, accessed March 28, 2020 .
  50. ↑ O'zapft is': MBG markets BrauFässchen. Press release (2014). MBG, accessed April 7, 2020 .
  51. ↑ Rekorderlig: Exclusively for Berlin's trendy gastronomy. Press release (2016). MBG, accessed April 7, 2020 .
  52. ↑ KVASS - THE RUSSIAN SODA takes off. Press release (2016). MBG, accessed April 7, 2020 .
  53. ↑ Annual financial statements for the 2016 financial year. MBG International Premium Brands GmbH, August 18, 2017, accessed on April 7, 2020 .
  54. ↑ Relaxation Drink: MBG takes off with Tranquini. Press release (2016). MBG, accessed April 7, 2020 .
  55. ↑ Mergers / The next ones please . In: Food Practice . No. 6th October, 2000.
  56. ↑ Krombacher Brewery: Entry into Miller Brands Germany. Food Service, April 17, 2003, accessed March 28, 2020 .
  57. ↑ Inventis GmbH takes over shares of the Krombacher Brewery in MBG International Premium Brands GmbH . In: MBG News-Ticker . No. 01, 2011, p. 1.
  58. ↑ NOVADO GmbH, Paderborn. Company information. North Data, accessed April 7, 2020 .
  59. ↑ Homepage. Novado GmbH, accessed on April 7, 2020 .
  60. ↑ MBG Global Brands GmbH, Paderborn. Company information. North Data, accessed April 7, 2020 .
  61. ↑ Zengo Deutschland GmbH takes over Zengo fruit juice activities from MBG Foodservice. Zengo International, April 30, 2017, accessed April 7, 2020 .
  62. ^ Event Liner GmbH, Paderborn. Company information. North Data, accessed April 7, 2020 .
  63. ↑ Homepage. Event Liner GmbH, accessed April 7, 2020 .
  64. ↑ a b MBG opens Rampe Süd in Munich - the trucks will be rolling from January 1, 2014. In: MBG Global 06/2013 (p. 1). MBG, accessed March 14, 2020 .
  65. ↑ MBG moves into a new branch in the capital. Press release (2019). MBG, accessed April 19, 2020 .
  66. ↑ Beverage group relies on Dubai. In: New Westphalian. March 12, 2014, accessed October 2, 2017 .
  67. ↑ MBG International Premium Brands Austria GmbH. Company information. www.unternehmen24.info, accessed on April 19, 2020 .
  68. ↑ MBG DE , mbgglobal.net, accessed on November 17, 2017.
  69. ↑ MBG ES , mbgglobal.net, accessed on November 17, 2017.
  70. ↑ MBG Middle East , mbg-middleeast.com, accessed November 17, 2017.
  71. ↑ MBG Foodservice has received two DLG awards. About Drinks, May 17, 2016, accessed March 14, 2020 .
  72. ↑ a b c Annual financial statements for the financial year from January 1, 2016 to December 31, 2016 of MBG International Premium Brands GmbH. MBG International Premium Brands GmbH, August 18, 2017, accessed on March 14, 2020 .
  73. ↑ DPMA entry Salitos. German Patent and Trademark Office, accessed on April 7, 2020 .
  74. ↑ DPMA entry effect. German Patent and Trademark Office, accessed on April 7, 2020 .
  75. ↑ DPMA entry Scavi & Ray. German Patent and Trademark Office, accessed on April 7, 2020 .
  76. ↑ DPMA entry Scavi. German Patent and Trademark Office, accessed on April 7, 2020 .
  77. ^ DPMA entry Aqua Morelli. German Patent and Trademark Office, accessed on April 7, 2020 .
  78. ↑ DPMA entry AquaGym. German Patent and Trademark Office, accessed on April 7, 2020 .
  79. ^ DPMA entry Goldberg & Sons. German Patent and Trademark Office, accessed on April 7, 2020 .
  80. ^ DPMA entry John's. German Patent and Trademark Office, accessed on April 7, 2020 .
  81. ↑ DPMA entry Il Santo. German Patent and Trademark Office, accessed on April 7, 2020 .
  82. ^ DPMA entry Meyer's Bitter. German Patent and Trademark Office, accessed on April 7, 2020 .
  83. ↑ DPMA entry Dos Mas. German Patent and Trademark Office, accessed on April 7, 2020 .
  84. ^ DPMA entry Sears. German Patent and Trademark Office, accessed on April 7, 2020 .
  85. ↑ DPMA entry Herb. German Patent and Trademark Office, accessed on April 7, 2020 .
  86. ↑ DPMA entry Ganic. German Patent and Trademark Office, accessed on April 7, 2020 .
  87. ^ DPMA entry Henderson & Sons. German Patent and Trademark Office, accessed on April 7, 2020 .
  88. ↑ DPMA entry 9 Mile Vodka. German Patent and Trademark Office, accessed on April 7, 2020 .
  89. ↑ a b portfolio. MBG, accessed April 7, 2020 .
  90. ↑ Iris Tietze: Dispute over diamond vodka Three Sixty . In: Lebensmittelzeitung . No. April 5, 2019, p. 18.
  91. ↑ Vodka Report January to April . In: Nielsen Report . 2018.
  92. ↑ MBG is investing 10 million euros in the office and logistics center at the Paderborn location , gatronomie.de, June 24, 2014.
  93. ↑ NOVADO GmbH, Paderborn. Commercial register entry. Northdata, accessed March 14, 2020 .
  94. ↑ Homepage of Novado GmbH. Retrieved March 14, 2020 .
  95. ↑ Homepage of Event-Liner GmbH. Retrieved March 14, 2020 .
  96. ↑ Our companies in the MBG Group. In: Company brochure for the 25th anniversary (p. 13). MBG, accessed March 14, 2020 .
  97. ↑ Annual financial statements 2015 of MBG Holding GmbH on bundesanzeiger.de, accessed on November 19, 2017.
  98. ↑ a b extract from the commercial register of MBG International Premium Brands GmbH. In: Register display. Retrieved October 1, 2017 .
  99. ^ E. Eduard Meyer GmbH, Paderborn. Commercial register entry. Northdata, accessed March 14, 2020 .
  100. ↑ Beverage Management Ltd. In: Companies House. Retrieved October 3, 2017 .
  101. ↑ MBG International Premium Brands Austria GmbH. Company information. Company24, accessed March 14, 2020 .
  102. ↑ effect® extends partnership by two years. SC Paderborn 07, June 7, 2019, accessed on March 20, 2020 .
  103. ↑ a b MBG joins Arminia Bielefeld as a sponsor with effect® and Scavi & Ray. About Drinks, March 1, 2019, accessed March 20, 2020 .
  104. ↑ Effect expands football sponsorship. www.getraenke-news.de, February 28, 2019, accessed on March 20, 2020 .
  105. ↑ BVB with Scavi & Ray - official Prosecco partner. www.getraenke-news.de, August 15, 2019, accessed on March 20, 2020 .
  106. ↑ Sparkling home game. Scavi & Ray is the exclusive partner of 1. FC Köln . In: Barcall . No. 22, November 2019, p. 74.
  107. ↑ Our sponsors. Hannover 96, accessed on March 20, 2020 .
  108. ↑ effect is the official partner of FC Schalke 04 Esports. Schalke 04, accessed on March 20, 2020 .
  109. ^ Frédéric Du Bois, Isabel Boons: Gin & Tonic: the complete guide for the perfect mix . Lannoo Meulenhoff, 2015, ISBN 978-94-014-3211-5 ( limited preview in Google book search).
  110. ↑ Daniel Fränkle: News: Goldberg & Sons bitter lemonades received the “Red Dot” design award. Spirituosen-Journal, July 24, 2013, accessed March 20, 2020 .
  111. ^ News: Goldberg & Sons. German Design Award Winner 2015. German Design Council, accessed on March 20, 2020 .
  112. ↑ a b Aqua Morelli and effect® received the Red Dot Award. About Drinks, August 26, 2014, accessed March 20, 2020 .
  113. ↑ effect® wins the German Design Award 2016. About Drinks, October 29, 2015, accessed on March 20, 2020 .
  114. ↑ Facelift for the energy drink No. 1 from Germany. About Drinks, January 29, 2018, accessed March 20, 2020 .
  115. ↑ effect energy drink. Beverage Packaging - reddot winner 2019. Red Dot, accessed on March 20, 2020 .
  116. ↑ effect energy drink. German Design Award Winner 2020. German Design Council, January 29, 2018, accessed on March 20, 2020 .