Goldberg & Sons

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Goldberg & Sons
logo
Owner / user MBG Holding GmbH
Introductory year 2013
Products Bitter lemonades
Website goldberg-sons.com

Goldberg & Sons (proper spelling: GOLDBERG or GOLDBERG & Sons) is a bitter lemonade brand of the MBG Group . The brand primarily focuses on gastronomy, but has also been available in German food retailers since 2017.

Goldberg & Sons is currently represented in 27 countries.

history

Founder of the brand is the Frankfurter Sodawasserfabrikant Jacob M. Goldberg, the beginning of the 20th century by British India emigrated to there pharmaceutical tinctures manufacture, in particular for the prophylaxis example of tropical diseases such as malaria should serve. He chose a hunting dog as his trademark as a symbol of loyalty, maximum performance and speed.

Product launches

In 2013, MBG introduced the Goldberg & Sons brand in Germany. Initially, the varieties " Bitter Lemon ", " Tonic Water ", " Ginger Ale " and "Intense Ginger" were offered. Four more varieties came onto the market by 2017: “ Soda Water ” - 2014, “Bone Dry Tonic” - 2015, “Japanese Yuzu Tonic” - 2016 and “Indian Hibiscus Tonic” - 2017 in Germany (2013 in Dubai).

After the Regional Court of Munich in July 2017 once again permitted the use of the name Ginger Beer for non-alcoholic drinks, which had been prohibited in Germany since 2012 , the “Intense Ginger” variety has been marketed as “Ginger Beer” since 2018.

MBG has been offering alcohol-containing premix cans with mixers of the brand since 2014 . In 2014, the “Bitter Lemon & Vodka” variety with Goldberg “Bitter Lemon” was integrated into the premix can range with Three Sixty Vodka introduced in 2010 . In 2017 the Goldberg premixes "Gin & Tonic" and "Moscow Mule" were introduced. In 2019, MBG stopped selling the three- sixty mixed drinks and rearranged the premix range. Since then, “Gin & Tonic”, “Vodka & Lemon”, “Vodka & Maracuja” and “Moscow Mule” have been available in a new design as Goldberg & Sons premixes.

distribution

In 2013, MBG signed a distribution agreement with Lufthansa , which has since been offering branded beverages on its flights in 0.15L cans, the so-called Aviator Edition, specially developed for on-board business. Goldberg & Sons replaced the Schweppes and Kinley brands here . The cans have also been available on TUIfly flights since 2014 ; airberlin also listed Goldberg from 2014.

Since 2017, companies in the German food retail sector have also been listing products from the brand.

Products

The lemonades from Goldberg & Sons are available in the varieties "Tonic Water", "Bitter Lemon", "Ginger Ale", "Ginger Beer", "Soda Water", "Bone-Dry Tonic", "Indian Hibiscus Tonic" and " Japanese Yuzu Tonic ”available. All eight varieties are offered in 0.2L glass serving bottles; “Tonic Water”, “Bitter Lemon”, “Ginger Ale”, “Ginger Beer” and “Soda Water” are also available in 1L and 0.5L PET bottles.

The varieties “Tonic Water”, “Bitter Lemon”, “Ginger Ale”, “Ginger Beer” and “Soda Water” are also offered in 0.15L cans of the “Aviator Edition” specially developed for airline business.

Alcohol-containing 0.33L premix cans of the brand are available in the variants "Gin & Tonic", "Moscow Mule", "Vodka & Lemon" and "Vodka & Maracuja".

Awards

In the year the brand was launched (2013), the bottle design from Goldberg & Sons received the Red Dot Design Award .

The “Japanese Yuzu Tonic” from Goldberg & Sons was awarded the German Design Award 2020 in the “Excellent Communications Design - Packaging” category. In 2015 the first four varieties of the brand ("Tonic Water", "Bitter Lemon", "Ginger Ale" and "Intense Ginger") received the German Design Award - also in this category.

Web links

Individual evidence

  1. ↑ Goldberg & Sons: The new high-class soda. About Drinks, April 3, 2013, accessed May 23, 2020 .
  2. ↑ Annual report 2017 of MBG International Premium Brands GmbH. Retrieved May 23, 2020 .
  3. ↑ BARCALL Edition 09 . In: issuu . ( issuu.com [accessed March 6, 2017]).
  4. ↑ Information on the word-image brand Goldberg & Sons. DPMA Register, accessed on May 14, 2020 .
  5. ↑ Goldberg conquers the bitter drinks market . In: MBG News-Ticker . No. 01, 2013, p. 3.
  6. ↑ In a nutshell ... Brauwelt, June 11, 2013, accessed on May 14, 2020 .
  7. ↑ New: Goldberg Soda Water. About Drinks, October 15, 2014, accessed May 14, 2020 .
  8. ↑ Out now: the new Bone-Dry Tonic from Goldberg. Press release (2015). MBG, accessed on May 14, 2020 .
  9. ↑ New: Goldberg Japanese Yuzu Tonic by Jimmy Barrat. Press release (2016). MBG, accessed on May 14, 2020 .
  10. ↑ Now it's getting fruity-floral in the glass: Goldberg presents the Indian Hibiscus Tonic. About Drinks, May 24, 2017, accessed May 14, 2020 .
  11. ↑ Copy AZ 4 HK O 19176/16. (PDF) (Copy of the judgment issued on July 3, 2017 at the District Court of Munich I, 4th Chamber for Commercial Matters, in the Ginger Beer trial). LHR Rechtsanwälte Köln, accessed on May 14, 2020 .
  12. ↑ “Intense Ginger” becomes “Ginger Beer”. Brauwelt, December 19, 2017, accessed on May 14, 2020 .
  13. ↑ Three Sixty Vodka - A success story “Made in Germany”. Schwarze und Schlichte, December 19, 2017, accessed on May 14, 2020 .
  14. ^ Goldberg: Goldberg Gin & Tonic and Moscow Mule Premix. Lebensmittel Zeitung, March 1, 2017, accessed on May 14, 2020 .
  15. ↑ Iris Tietze: Dispute about three sixty diamond vodka . In: Lebensmittel Zeitung . No. 14 (April 5), 2019, p. 18.
  16. ↑ MBG Group: Spirituosen Mix Beverages rearranged - 72 percent growth in retail 1st quarter 2019. About Drinks, April 11, 2019, accessed May 14, 2020 .
  17. ↑ MBG is whirling around with niche projects . In: Lebensmittel Zeitung . No. 28 (July 12), 2013, p. 16.
  18. ↑ Goldberg & Sons takes off - 150 ml can on board at Lufthansa. About Drinks, April 4, 2019, accessed May 14, 2020 .
  19. ↑ Goldberg takes off with airberlin: 35 million new contacts above the clouds. Press release (2014). MBG, accessed on May 14, 2020 .
  20. ^ "Air sovereignty" for bitter drinks. Beverage newspaper, October 22, 2014, accessed on May 14, 2020 .
  21. ↑ Annual report 2017 of MBG International Premium Brands GmbH. Retrieved May 14, 2020 .
  22. ↑ New 4-packs from Goldberg now in food retail . In: MBG Global . No. 01, 2018, p. 14.
  23. ↑ Goldberg. MBG, accessed on May 14, 2020 .
  24. ↑ Daniel Fränkle: News: Goldberg & Sons bitter lemonades received the “Red Dot” design award. Spirituosen-Journal, July 24, 2013, accessed May 23, 2020 .
  25. ↑ Goldberg Japanese Yuzu Tonic - German Design Award Winner 2020. German Design Council, accessed on May 23, 2020 .
  26. ↑ Goldberg wins German Design Award 2015: The distinctive look of the premium mixer impresses the expert jury. About Drinks, November 11, 2014, accessed May 23, 2020 .