Town & Country House

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Town & Country House Licensor
(Town & Country House)

logo
legal form GmbH
founding 1997
Seat Hörselberg-Hainich , district of Behringen
management Gabriele Dawo , Gerrit Michelfelder
Number of employees Headquarters: 70, franchise partners: 300 (as of 2018)
sales System sales incoming orders: EUR 844.29 million; System turnover-built houses: 512.92 million euros
Branch House building , franchise
Website https://www.hausausstellung.de/
As of April 23, 2018

Town & Country Haus is the franchise concept of Town & Country Haus licenser GmbH , or Town & Country , (English for town and country) , or T&C for short , a Thuringian solid house provider and franchisor based in Hörselberg-Hainich , district of Behringen .

Franchise concept and history

The company was founded in 1997 by Gabriele and Jürgen Dawo to offer solid houses on rental-like terms. The concept was to avoid high prices through standardized construction and therefore largely dispensed with individual architectural planning. In addition, interested parties should be relieved of fears, for example when it comes to financing, through services such as an independent financing service, support in finding a property and a home construction cover letter. The company grows against declining market trends. In 2017, the company and franchisee together had a system turnover for incoming orders of 844.29 million euros and a system turnover for built houses of 512.92 million euros. The company itself attributes its success to its house building services. The Town & Country House community has been Germany's most-built brand house since 2009.

In 2008 a collaboration with the prefabricated house company WeberHaus began . This year T&C had more than 280 franchise partners. Since 2009 there have been over 300 franchise partners. The T&C group of central companies and franchisees says it has a total of 1000 employees.

The company has two models for franchisees. Project managers (franchise house construction) become contractual partners of end customers and are responsible for the sale and construction of houses. Franchise partners in house sales (franchise house sales) only operate sales, regional advertising and a property exchange. Town & Country Haus offers its franchisees training and further education offers and a marketing concept for the regional market and operates a quality management system. Town & Country Haus franchise partners receive an assigned area, i.e. area protection .

Franchise home sales

According to the company, 500 euros must be paid for the sale of a house in order to gain access to training courses, databases and the exchange of experiences. There is a 6 month trial period. A monthly fee of 50 euros for the software used must be paid. Another 5000 euros have to be paid if you want to recruit and train other salespeople.

Together with the IHK , the company has created, among other things, the training courses for house sellers IHK and project manager housing , which are compulsory for franchise partners.

Franchise house construction

According to the company, the entrance fee is € 10,000. In return, there is access to know-how, training, advice on marketing and corporate management. Until the tenth house is built, a further € 10,000 must be paid to the Town & Country Foundation. A monthly advertising fee of € 350 is payable. In return, the franchise partner benefits from various advertising measures to maintain the brand, such as radio spots, competitions and much more, and receives support from the Town & Country headquarters with its own marketing measures.

T&C receives a license fee of € 3,500 for every house construction, which, according to T&C, leaves the franchisee an industry-above-average contribution margin. The exact chances of winning are not published, but can be found out in a trial seminar. In 2011, T&C announced sales of over two million euros for the first full business year .

Business model

T&C offers simple, pre-planned houses in the inexpensive segment, combined with various security promises and inclusive services. By standardizing and efficiently designing the construction processes, T&C can offer a low price. Building elements such as stairs or doors and building materials such as aerated concrete blocks are purchased in a few variants in large quantities from brand manufacturers. In addition, the prefabricated houses are handed over turnkey, but without interior painting, wallpaper and flooring, because these three components often cause expensive complaints. While other prefabricated house providers are increasingly offering more individual and therefore more expensive houses, Town & Country generally only allows few individual special requests. In its marketing, T&C attaches great importance to conveying security, which is achieved through the issuing of various guarantees, e.g. B. Fixed price guarantee, money-back guarantee, construction time guarantee or construction completion guarantee is underlined.

With the franchise model, the houses are built turnkey by different, independent companies as property developers or general contractors , who in turn work with subcontractors. Accordingly, there are different experiences in the execution and construction supervision. TÜV-tested building and assembly regulations as well as a central quality management of Town & Country Haus licenser GmbH ensure uniform quality standards. Unhappy customers can contact a central customer service if they have problems with the regional Town & Country partner.

Using the online survey “bau-o-meter”, which T&C has regularly compiled and evaluated by the market research institute “aproxima Gesellschaft für Markt- und Sozialforschung” in Weimar, T&C determines current wishes of potential builders and tries to react to trends at an early stage .

Companies

The managing directors are Gabriele Dawo and Dr. Gerrit Michelfelder. The parent company is the Town & Country Haus licenser GmbH based in Hörselberg-Hainich. The company employed around 70 people in the franchise headquarters (as of 2018).

Subsidiaries are Town & Country Franchise International GmbH (Hörselberg-Hainich) and Town & Country Customer Service GmbH Erfurt. The pilot operation is the KULSA Immobilien-Beratungs-GmbH.

Urban aspect

The solid houses that were built are described by architects as problematic in terms of both urban planning and architecture, given the uniform design, which takes little account of regional building culture. The “Deutsche Architektenblatt” presented the best-selling model as a “house without properties”. Some experts assume that there will be weak demand for the resale of Town & Country houses and thus negative long-term value development. Town & Country House is also occasionally criticized for promoting urban sprawl with its marketing strategy .

This article or the following section is not adequately provided with supporting documents ( e.g. individual evidence ). Information without sufficient evidence could be removed soon. Please help Wikipedia by researching the information and including good evidence.

On the other hand, classic single and multi-family houses from the large house providers in Germany are generally similar. In addition, each solid house from Town & Country Haus offers various individual design options, e.g. B. the choice of facade and roof color as well as different roof shapes and much more. Architectural experiments must be dispensed with in order to ensure that building a house remains affordable for normal wage earners at rental-like conditions.

Awards

T&C was the only construction company among the TOP 100 job creators in Germany. T&C has had the "Tested system according to the DFV guidelines" seal of approval from the German Franchise Association since 2009

  • Franchiser Award (2003)
  • EKS strategy award (2004)
  • third place in the "Sales Award" of the Handelsblatt (2005)
  • German Franchisee Award 2006
  • "Knowledge Manager of the Year 2006" by Impulse and Commerzbank
  • "Strategy Prize 2009" for company founder Jürgen Dawo.
  • "German Entrepreneur Prize 2010" from the Harvard Clubs of Germany in the "Franchise" category
  • one of the TOP 3 franchisees 2011
  • German Franchise Prize 2013
  • "Green Franchise Award 2013" from the DFV
  • TÜV Süd-certified customer satisfaction (2014)
  • "TOP Innovator" (2014)
  • "F&C Award Gold" from the International Center for Franchising and Cooperation (F&C)
  • "Hausbau Design Award 2017" for the semi-detached house "Aura 136" in the category "Modern Houses"

Sponsorship and Foundation

In 2011 the company supported the “We are forest” campaign by Europarc , the umbrella organization of the “National Natural Landscapes”. It enabled tree planting campaigns in 9 federal states. Since 2011, 200 euros of the purchase price of each energy-saving house from Town & Country have been used for sustainability and environmental projects.

A Town & Country Foundation established on June 16, 2009 claims to have assets of more than two million euros on June 30, 2011. The franchisees contribute to the financing of the foundation. The foundation aims to help builders in need through no fault of their own and support disadvantaged children.

In the European Handball Championship 2020 in Austria, Sweden and Norway, the company operates through a sponsorship.

literature

  • Clara Husmann: Town & Country House under the microscope: the big building partner test; Company portrait, construction technology, houses, customer survey. Compact-Verlag 2007
  • The client: In the spotlight: Town & Country house: goals, ideas, concepts, examples. Compact-Verlag 2008

Web links

Individual evidence

  1. ↑ a b Hans Bürkle (ed.): Myth Strategy: With the right strategy to market leadership - The success strategies of 15 regional and global market leaders , Gabler Verlag 2009, ISBN 978-3-8349-1835-2 , page 151
  2. ↑ Wax construction: Solid house provider Town & Country defies the industry trend - over six percent growth in sales in the construction industry , as seen on January 19, 2012.
  3. ↑ New business area  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. . Siegerlandkurier from September 28, 2008.@1@ 2Template: Toter Link / www.sauerlandkurier.de  
  4. ↑ a b c d Town & Country House and WeberHaus cooperate ( Memento of the original from September 28, 2008 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. dated August 25, 2009. @1@ 2Template: Webachiv / IABot / www.openimmobilien.de
  5. ↑ a b The franchise industry has to rethink - page 5. In: Handwerksblatt from June 2009.
  6. ↑ Press kit 2014 ( Memento of the original from May 6, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF) @1@ 2Template: Webachiv / IABot / www.hausausstellung.de
  7. ↑ Franchise Journal Franchise System Town & Country House closes the year with over 2,800 house sales on December 20, 2011
  8. ↑ Town & Country House - Sale and construction of stone-on-stone solid houses at Franchisekey, as seen January 20, 2012.
  9. ↑ T&C: The costs of a franchise partnership in house sales ( Memento of the original of February 13, 2012 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , seen January 20, 2012. @1@ 2Template: Webachiv / IABot / www.franchisepartektiven.de
  10. ↑ Kerstin Friedrich; Fredmund Malik; Lothar Seiwert: The big 1x1 of the success strategy: EKS - success through specialization. Gabal Verlag GmbH 2010, ISBN 978-3-86936-001-0 , page 148.
  11. ↑ Hans Bürkle (Ed.): Myth Strategy: With the right strategy to market leadership - The success strategies of 15 regional and global market leaders , Gabler Verlag 2009, ISBN 978-3-8349-1835-2 , page 158.
  12. ↑ a b T&C: The costs of a franchise partnership in house construction ( Memento of the original from January 6, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , seen January 20, 2012. @1@ 2Template: Webachiv / IABot / www.franchisepartektiven.de
  13. ↑ Birgir Ochs: "The problems with the dream of owning a home" Frankfurter Allgemeine Zeitung of June 22, 2014
  14. ↑ Harald Willenbrock Franchise German House in BrandEins 10/2013
  15. ^ A b Christian Tröster: "Prefabricated houses: The expensive dream of a home from the factory" Spiegel Online from April 13, 2013
  16. ^ House construction cover letter. Town & Country Haus Licensor GmbH, accessed on April 23, 2018 .
  17. ↑ Construction log A house in Kaulsdorf ( Memento of the original from April 16, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. as an exemplary example (individual experience report). Retrieved April 10, 2015 @1@ 2Template: Webachiv / IABot / tibix.de
  18. ↑ Construction diary - We are building a Flair 134 with Town & Country. In: construction diary. Retrieved April 1, 2016 .
  19. ↑ Commercial Register.de Register Court Jena: HRB 403651.
  20. ↑ Register court Jena HRB 403651, total assets 2010: 7.3 million EUR according to the annual financial statements for the 2010 financial year.
  21. ↑ Hoppenstedt - Company Profiles Germany, Document Number: 323196550.
  22. ↑ Register court Jena HRB 500375
  23. ↑ Birgit Ochs: A guy like everyone Frankfurter Allgemeine Zeitung, June 4, 2014, accessed on March 31, 2015
  24. ↑ Cornelia Dörries: House without properties Deutsches Architektenblatt, March 31, 2011, accessed on March 31, 2015
  25. ^ A b Britta Nagel: How young families ruin their own home. ( Memento of March 29, 2015 in the Internet Archive ) welt.de, March 29, 2015, accessed on March 31, 2015
  26. ↑ a b c d e f Hans Bürkle (Hrsg.): Mythos strategy: With the right strategy to market leadership - The success strategies of 15 regional and global market leaders , Gabler Verlag 2009, ISBN 978-3-8349-1835-2 , page 152
  27. ↑ Franchise portal : Town & Country House: Franchise company awarded the DFV seal of approval for the third time ( memento of the original from April 2, 2015 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , seen January 19, 2012. @1@ 2Template: Webachiv / IABot / www.franchiseportal.de
  28. ↑ Franchising.network: DFV seal of approval for Town & Country House ( memento of the original from January 29, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , seen January 19, 2012. @1@ 2Template: Webachiv / IABot / www.franchising-network.de
  29. ↑ Impulse : impulse ranking of the 100 best franchise systems 2011 , as seen on January 19, 2012.
  30. ↑ Impulse : [1] , viewed September 30, 2014.
  31. ↑ a b c d e press kit 2018. (PDF) Retrieved on April 23, 2018 .
  32. ↑ PR-Inside.com Town & Country House and Initiative Wir sind Wald: Nationwide tree-planting campaigns in numerous protected areas in Germany at relevant.at on December 21, 2011.
  33. ↑ tc-stiftung.de: press
  34. ↑ Bellman Real Estate: Town & Country House Records Record Year!  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. dated March 28, 2011.@1@ 2Template: Toter Link / bellmann-immobilien.blog.de  
  35. ↑ lifePR (c) 2002–2020: Town & Country House as sponsor of the 2020 European Handball Championship, Town & Country House Licensor GmbH, press release - lifePR. January 8, 2020, accessed on January 9, 2020 (German).