Velisco

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Velisco Geflügel GmbH & Co. KG
legal form GmbH & Co. KG
founding 1967
resolution 2014
Seat Rot am See , Germany
Branch Poultry meat

The Velisco Poultry GmbH & Co. KG is a German manufacturer of poultry products .

history

The location in Rot am See was founded in 1967 as Schloss Stetten GmbH & Co. founded. In 1971 the Nölke Group from Versmold took over the company. The location in Mutzschen was founded in 1961. After German reunification in 1991, the Nölke Group again acquired this company, which at the time was called Mutzschen Truthahn GmbH . In the same year, the two companies were merged, initially as facilities of the Nölke Gut Stetten division .

In 2003, Nölke acquired the majority of the shares in the newly founded Velisco Geflügel GmbH & Co. KG (company headquarters was initially Ahlhorn ) by bringing in the Gut Stetten division with its production facilities . After the merger, Velisco slaughtered and marketed 12 million turkeys per year, corresponding to around 45% market share in Germany.

In April 2007 the Nölke Group announced the sale of its shares to the agricultural entrepreneur Ulrich Wendeln in Garrel . The third Velisco production site in Ahlhorn (slaughterhouse and cutting shop , also the previous company headquarters; former name: Truthahnschlacht- und Zerlegebetriebe Lethetal Putenspezialitäten GmbH ) was sold to the Heidemark Group, also located in Garrel, after the Velisco company headquarters Relocated to Rot am See.

In December 2007, allegations were made by some employees who had been dismissed by Heidemark in Ahlhorn shortly after the change of ownership that in April and May 2007 larger quantities (several tons) of rotten turkey meat delivered from Poland were repackaged at the Ahlhorn location, sometimes mixed with good meat, and then should have been re-labeled. In this context, on December 5, 2007, at the instigation of the public prosecutor, the Velisco site in Rot am See was searched and files were confiscated.

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On February 24, 2010 it was announced that the Kalvelage Group ( Heidemark ) had taken over the majority stake in Velisco from Ulrich Wendeln.

In January 2014, the Velisco slaughterhouse filed for bankruptcy. On February 4, 2014, at the request of the Kalvelage / Heidemark Group, the Crailsheim District Court also imposed preliminary insolvency administration on the assets of Gut Stetten GmbH & Co. KG and Velisco Vertriebs GmbH & Co. KG. The sister company Velisco Immobiliengesellschaft mbH & Co. KG and the joint parent company WU Beteiligungsgesellschaft mbH (majority company: Kalvelage / Heidemark Group) are not affected. The insolvency proceedings were opened in early April 2014. At the end of April 2014, insolvency proceedings were opened against the slaughterhouse's administrative service provider. Since the search for an investor was unsuccessful, almost all employees were laid off on April 28, and the slaughterhouse in Brettenfeld was closed. A transfer company proposed by the insolvency administrator had been rejected by the works council.

Products and brands

Velisco primarily produces turkey (turkey) meat on its own, with small portions of chicken meat being bought in. In addition to fresh products, convenience food is also “refined”, including frozen, cooked or marinated. The meat can, among other things, be in the form of bulk goods , portioned for self-service and - predominantly in a protective atmosphere - wrapped in trays or packed in a vacuum.

Velisco sells products under its own Gutstetten and Landbrink brands to retailers and bulk consumers as well as to the processing industry. Besides Velisco produced for private labels .

Distribution channels

  • Food retail chains (including Edeka Südwest, Migros , Globus-Ost and Cactus )
  • Bulk consumers via specialist wholesalers (Velisco own brand)
  • Processing food industry
  • Factory outlet in Rot am See

structure

The production sites are:

  • Gut Stetten GmbH & Co. KG , Rot am See , Baden-Württemberg (at the same time the company's headquarters); Veterinary control number : DE-BW 01001 EG
  • Mutzschen Truthahn GmbH & Co. KG , Mutzschen , Saxony; Veterinary control number: DE-SN 30032 EG

The Velisco production system is partially vertically integrated . At both production sites, the control of external areas (parent animal husbandry, hatchery, feed production, rearing and marketing), to the self-operated areas ( slaughtering and cutting, possibly subsequent processing , packaging and picking ), the entire quality control and large parts of the value chain in one hand.

According to its own information , Velisco is certified according to DIN EN ISO 9001: 2000 with an integrated HACCP concept, IFS , QS certification mark and practices the system of 5-D labeling . According to their own information, no antibiotic performance enhancers or genetically modified soy are used for feeding. The organic range is certified in accordance with the EU organic regulation and bears the organic seal .

The managing directors are Hans Rudi Dederichs, Horst Mittendorf and Peter Wilken.

Key figures

  • Turnover: 2005: 185 million euros; 2006: 220 million euros
  • Employees: 2005: 550, 350 of them in Rot am See, 200 in Mutzschen; 2006: a total of 850
  • Amount of slaughter: 2005: 93,000 tons; 2006: 100,000 tons
  • Sales: 2005: 60,000 tons; 2006:?

50 million self-service packaged units are produced every year.

According to the key figures from 2004, Velisco ranked 26th of all companies in the German meat industry.

criticism

Since the 1980s, accusations of violations of the Animal Welfare Act during transport to and from Schloss Stetten GmbH & Co. have been raised repeatedly . According to a statement by the Baden-Württemberg Ministry of Food and Rural Areas in the state parliament (from June 2004) a total of 79 were issued due to such violations in the years 1999 to 2003 alone, of which “71 were legally binding fines ”.

References and comments

  1. ↑ Sources: Website Velisco and Website Nölke ( Memento of the original from December 14, 2007 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.noelke.de
  2. ↑ Source: Website Nölke ( Memento of the original from December 14, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.noelke.de
  3. ^ Source: Work and income in and through agriculture - Die Landforscher - Issue 519, page 44
  4. ↑ Source: Nölke: Restructuring in the poultry market  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , Land & Forst, April 16, 2007@1@ 2Template: Toter Link / www.landundforst.de  
  5. ↑ For "Group Ulrich spirals" include the all in Garrel based businesses Fleming + coils , (compound feed production and a..) Golden Mill (largest hulling mill in Europe, producing sunflower seeds and oils; founded in 2004, the production site is Ladbergen ), spirals Ukraina and CHP Münsterland (vegetable oil heating plant).
  6. ↑ Rot am See: Public Prosecutor's Office at Fleischverarbeiter , SWR.de , December 8, 2007
  7. ↑ Kalvelage Group takes over Velisco , Velisco website
  8. ↑ http://www.eisner-unternehmensgruppe.com/insolvenzverwaltung-anwaltskanzlei/aktuell/einzelansicht/news/insolvenzfrage-gut-stetten-gmbh-co-kg-und-velisco-vertriebs-gmbh-co-kg.html
  9. ↑ http://www.swp.de/crailsheim/lokales/crailsheim/Gut-Stetten-und-Velisco-im-Insolvenzverfahren;art5507,2532414
  10. ↑ http://m.swp.de/crailsheim/lokales/crailsheim/Insolvenzverfahren-ueber-Velisco-eroeffnet-Gut-Stetten-weiter-vor-dem-Aus;art5507,2570139
  11. ↑ Source: The figurehead: organic meat products / The absolute hit at Inter Meat - many have organic products on offer , bioPress, February 1, 2007
  12. ↑ These subtasks are carried out by formally independent companies, which are, however, bound to Velisco by exclusive contracts and thus form a so-called "integration".
  13. ↑ Sources: Website Velisco (data for 2005) and Nölke: Restructuring in the poultry market  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , Land & Forst, April 16, 2007 (data for 2006)@1@ 2Template: Toter Link / www.landundforst.de  
  14. ↑ Source: afz Journal Fleischwirtschaft ( Memento from October 18, 2006 in the Internet Archive ) (PDF; 67 kB), issue 10/2005
  15. ↑ State Parliament of Baden-Württemberg, 13th electoral period, printed matter 13/3204, May 12, 2004; Letter from the Ministry of Food and Rural Areas of June 3, 2004, No. Z (34) –0141.5 / 228F ( Memento of March 10, 2014 in the Internet Archive ) (PDF; 109 kB)

Web links