WAWI chocolate

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WAWI chocolate
legal form Corporation
Seat Pirmasens
management Walter Müller and Richard Müller
sales EUR 110 million (2013)
Branch confectionery
Website www.wawi-group.de

The WAWI chocolate AG , based in Pirmasens is a German company in the confectionery industry and a manufacturer of chocolate advent calendars . The main products are chocolate rice, advent calendars, seasonal hollow figures and baking chocolate.

Company data

The WAWI Group, to which WAWI-Euro GmbH belongs, achieved sales of over 15,000 tons of chocolate products and confectionery with nine factories on four continents in the 2012/2013 financial year with around 550 employees. According to its own information, Wawi produces 25 million Advent calendars and around ten million chocolate Santa Clauses every year.

history

Walter Müller Sen. founded a confectionery shop in Zweibrücken in 1957 , which was later followed by six other branches in the Palatinate . The company name Wawi was originally the nickname given by the company's founder's wife to her husband. In the 1950s and 1960s the company grew with the production of hollow figures (Easter bunnies and Santa Clauses). 1967 the own specialty stores were given up. The two sons Jürgen and Walter Müller took over the management in 1983 and expanded the company with the new location for the recently started production of puffed rice chocolate in Münchweiler an der Rodalb .

In the mid-1990s, the company began expanding outside of Germany. In 1994 the first production facility started in Xiamen (China). In 1996, Montreal (Canada) followed, in 1998 further locations in Melbourne (Australia) and St. Petersburg ( Russia ). In 2009 the factory in Satu Mare (Romania) was opened. Since 1996 the company Fuchs & Hoffmann in Bexbach has also belonged to the WAWI-Group as part of a participation.

In the old factory building in Pirmasens, since 2004, visitors have been able to watch the production and decoration of Santa Clauses and Easter bunnies in the Transparent Production, which also includes a factory outlet, museum and cafeteria.

In 2007 WAWI-Euro GmbH took over the distribution of the two brands Nappo - Holländischer Nougat and Moritz Eiskonfekt, which are produced by Nappo & Moritz GmbH in Krefeld on the Lower Rhine. Since 2009 and 2010, the shares in Fuchs & Hoffmann GmbH have been successively sold to the Krüger Group . Since 2010, WAWI has had a minority stake in the company Coppeneur et Compagnon in Bad Honnef , a manufacturer of high-quality pralines, truffles and chocolates. In 2011, Andreas Nickenig joined Walter Müller on the board of WAWI AG.

Since 2013, the group has presented itself with a new look as The WAWI-Group, which was followed by a relaunch with repositioning of the WAWI brand. The WAWI brand stands for natural and light chocolate enjoyment with cereals and without artificial additives .

Since March 1, 2018, Richard Müller has been the new board member of Wawi Schokolade AG alongside his father Walter Müller.

Products and transparent production

The main product is puffed rice made from fine whole milk chocolate and roasted crispy rice, which is produced in the main plant in Münchweiler an der Rodalb. There is also chocolate rice in the flavors white and dark chocolate as well as the chocolate clouds made from puffed wheat and fine milk chocolate. Other products include seasonal hollow figures for Christmas and Easter, which are decorated by hand or wrapped in aluminum foil, advent calendars and baking chocolate (block chocolate and couverture). The production of Santa Clauses and Easter Bunnies can be seen in the Transparent Production in Pirmasens.

Holdings

WAWI-Schokolade AG is involved in:

  • WAWI Euro GmbH , Münchweiler (share: 100%)
  • WAWI confectionery seasonal specialties , Pirmasens (100%)
  • WAWI Society for Foreign Services. China GmbH division , Münchweiler (90%)
  • WAWI Chocolate (Aust) Pty Ltd. , Australia (51%)
  • Nappo & Moritz GmbH , Kempen (35% and trademark rights)
  • Heritage Fine Chocolates (Aust) Pty Ltd , Australia, (20%)
  • CCC Confiserie Coppeneur et Compagnon GmbH , Bad Honnef (25.1%)
  • SC Müller & Prietenii SRL , Odoreu / Romania (37%).

Web links

Individual evidence

  1. ↑ Wawi makes more sales, less profit. Retrieved September 9, 2014 .
  2. ↑ FAZ, November 25, 2017, p. 19.
  3. ↑ Westfälische Nachrichten No. 198, August 27, 2018.
  4. ↑ https://www.schwarzaufweiss.de/deutschland/pirmasens-reisefuehrer/wawi_schoko_welt.htm
  5. ↑ WAWI - EURO GmbH ( Memento of the original from November 3, 2014 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.theobroma-cacao.de archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. at theobroma-cacao.de, accessed on November 11, 2014.
  6. ↑ History 2009 at wawi-group.de, accessed on November 3, 2014.
  7. ↑ Fuchs & Hoffmann GmbH ( Memento of the original from November 3, 2014 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.theobroma-cacao.de archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. at theobroma-cacao.de, accessed on November 3, 2014.
  8. ↑ https://www.pirmasenser-zeitung.de/nachrichten/detail/richard-mueller- geht-mit-respekt-an-neue- aufgabe