Waldemar Schweitzer

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Waldemar Schweitzer (born June 16, 1926 in Wissen an der Sieg ; † December 9, 1978 in Stuttgart ) was a German journalist and publisher.

Life

After the end of the Second World War , in which he was seriously wounded as a tank grenadier, Schweitzer worked as a volunteer for a military government newspaper. The highlight of his first journalistic years was an interview with the then mayor of Cologne, Konrad Adenauer . Politically, he was involved with the Young Socialists . From 1948 he wrote articles as a freelancer for southern German and Swiss daily newspapers.

From 1953 to 1957 Schweitzer worked as a Spiegel correspondent for Baden-Württemberg . In 1961 he founded the magazine DM in Stuttgart , the first test magazine on the German market, which soon caused a sensation with its product tests. With consumers who were now able to compare everyday goods in quality and price for the first time, Waldemar Schweitzer had great success with DM . On the part of the critically assessed goods producers Schweitzer was showered with complaints. This did not deter him from further comparative product tests. With the establishment of Stiftung Warentest and the publication of the associated TEST magazine , sales figures for DM fell significantly.

In addition, Schweitzer worked as a film producer on the crime thriller Nebelmörder and the music film Ein Ferienbett mit 100 HP . With the publication of Die Zeitung , which was supposed to compete with Spiegel , he surpassed himself financially, which in 1966 led to the sale of the DM .

Filmography (selection)

Web links

Individual evidence

  1. ↑ WDR5, ZeitZeichen of December 9, 2013, deadline today: December 9, 1978: The anniversary of the death of journalist and publisher Waldemar Schweitzer.
personal data
SURNAME Schweitzer, Waldemar
BRIEF DESCRIPTION German journalist and publisher
DATE OF BIRTH June 16, 1926
PLACE OF BIRTH Knowledge of victory
DATE OF DEATH December 9, 1978
Place of death Stuttgart