Wild poster

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As Wildplakatierung or wild stop attaching will posters on this non-designated areas, such as in electrical boxes or street lamps referred. Without a legal basis that allows wild posters in the respective framework, or the permission of the owner of the area, wild posters are illegal and can be punished as damage to property . In the modern understanding, wild advertising is considered a form of guerrilla marketing , as it costs little despite extensive attention - even with the inclusion of fines.

Historical

In the absence of opportunities for regular billposting before the invention of the advertising column in the mid- 19th century , all billposting was originally illegal and therefore wild. Billposting, on the other hand, has been historically proven since the 16th century at the latest , when rifle festivals and jugglers drew such attention to themselves.

development

Wild posters - especially the removal of posters that have been placed in this way - is a cost factor that the general public and private individuals have to bear. The removal of illegally affixed posters costs the city of Bern 100,000 francs a year . For this reason, wild advertising is often prohibited or subject to restrictive regulations. Lately, dealing with it has experienced a certain degree of liberalization , for example in order to indirectly promote culture or to soften (quasi) monopolies in the regular advertising market.

Individual evidence

  1. ^ A b Jonathan Margolis, Patrick Garrigan: Guerrilla Marketing for Dummies . Wiley-VCH, Weinheim 2010, ISBN 978-3-527-70549-8 .
  2. ↑ Political parties hang up 20,000 posters. In: Zofinger Tagblatt . August 27, 2015, accessed September 26, 2015 .
  3. ↑ Denise Peikert: Wild poster - good business with forbidden advertising. In: Frankfurter Allgemeine Zeitung . October 17, 2012, accessed September 26, 2015 .
  4. ↑ Tiemo Rink: Stick and let stick. In: Der Tagesspiegel . December 6, 2012, accessed September 26, 2015 .
  5. ↑ Michael Sauer : Historical posters. In: Homepage of the Federal Agency for Civic Education . February 6, 2007, accessed September 26, 2015 .
  6. ↑ Nathalie Jufer: Organizers should pay. In: 20 minutes . May 22, 2012, accessed September 26, 2015 .
  7. ↑ Wolfgang König : History of the consumer society . In: Quarterly for social and economic history, supplements . No. 154. Franz Steiner, Stuttgart 2000, ISBN 3-515-07650-6 , pp. 394 .
  8. ↑ Solution for legal cultural posters - removal of illegal wild posters. In: Homepage of the City of Bern. July 2, 2008, accessed September 26, 2015 .
  9. ↑ Government Council: More small posters and new fees for the removal of illegal posters. In: Homepages of the Canton of Basel-Stadt . May 4, 2010, accessed September 26, 2015 .
  10. ↑ Unemployment program against illegal advertising - unstable situation with the small posters. In: Neue Zürcher Zeitung . May 27, 2004, accessed September 26, 2015 .
  11. ^ Jean François Tanda / Benita Vogel: APG: Plakative Dominanz. In: Handelszeitung . February 26, 2012, accessed September 26, 2015 .
  12. ↑ Bernhard Ott: City of Bern makes a compromise with the small posters. In: The Bund . January 4, 2010, accessed September 26, 2015 .