Willi Moegle

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Willi Moegle (born August 17, 1897 in Esslingen am Neckar ; † July 6, 1989 in Leinfelden-Echterdingen ) was a German object and advertising photographer and is considered a leading exponent of material photography in the post-war period .

life and work

After a Chemigrafen -Teaching Moegle studied for three years at the School of Applied Arts Stuttgart, broke his studies, though. Since 1922 he has been producing photographic documentation for the State Office for Monument Preservation in Stuttgart. In the decades that followed, numerous commissioned projects in the areas of exterior and interior design were to be created. In 1927 he was able to open his own photo studio in Stuttgart. It was bombed out in 1944, and it wasn't until 1950 that a new studio was established in Leinfelden-Echterdingen .

From 1945 onwards , Moegel's most famous photographs were taken for the companies Bauknecht , Arzberg , Schönwald , Zwiesel and Jenaer Glas , and later also for CH Pott . His work is characterized by a matter-of-fact, sober style that puts the industrial products shown at the center of the work. Moegle preferred to photograph the designs of representatives of Guten Form such as Hermann Gretsch , Heinrich Löffelhardt and Wilhelm Wagenfeld .

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literature