Bauknecht
| Bauknecht Hausgeräte GmbH
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | 1919 |
| Seat | Stuttgart , Germany |
| management |
|
| Number of employees | 400 (2014) |
| sales | 290 million euros (2014) |
| Branch | domestic appliances |
| Website | www.bauknecht.de |
The Bauknecht Hausgeräte GmbH was one of Germany's leading manufacturers of household appliances and is now a brand of Whirlpool Corporation . The company's former headquarters was in Schorndorf in Baden-Württemberg and has been in Stuttgart since 2006. Bauknecht has been part of the Whirlpool Corporation since 1989. By the end of 2012, Whirlpool closed production in the three plants in Calw (refrigerators / freezers), Neunkirchen (dishwashers) and Schorndorf (washing machines and dryers). All Bauknecht household appliances have not been manufactured in Germany since then.
history
The company was founded in 1919 by Gottlob Bauknecht in Neckartenzlingen as an electrotechnical workshop. He first achieved fame with the “Landfreund” standard electric motor he developed.
The company only took the step into the production of electrical kitchen appliances in post-war Germany, starting in 1948 with the electric stirring aid "Allfix". The first Bauknecht refrigerator was produced in 1951, the first washing machine in 1958 , and the first dishwasher in 1964 . In 1965 W. Krefft AG was taken over.
The company's founder died on September 9, 1976 at the age of 84, leaving the management behind to his sons. Due to loss-making foreign investments and the withdrawal of the banks from further financing commitments, a settlement was requested on May 13, 1982 . On October 29, 1982 the Stuttgart District Court opened the subsequent bankruptcy of Bauknecht's assets. On November 2, 1982, the bankruptcy administrator Volker Grub signed a takeover agreement with Allgemeine Deutsche Philips Industrie AG.
Bauknecht Hausgeräte GmbH has been part of the US company Whirlpool since 1989. The plant in Neunkirchen in Saarland has been developing and producing dishwashers since 1971. Since 1996, the European technology center for dishwashers has also been located in Neunkirchen. The global development center for washing machines and dryers, in which the large-volume washing machines for the US market were produced, was located in Schorndorf.
At the beginning of 2012, the automotive supplier ZF Friedrichshafen AG took over the plant in Neunkirchen with 240 of the 280 employees there in order to expand its production capacities in the area of transmission components. The workers who previously assembled dishwashers are now producing vehicle transmissions there after retraining.
The Schorndorf production site was also closed at the end of 2015. Interim plans to have 240 of the 300 or so washing machine manufacturing employees take over from the Swiss solar cell manufacturer Solarcell have been dashed due to insolvency, and all employees were terminated on July 19, 2012. However, Bauknecht's development and purchasing remained in Schorndorf.
The advertising slogan used in Germany “Bauknecht knows what women want” is one of the most famous advertising slogans in Germany of the 1950s and 1960s. Although the content was also perceived as paternalism in the course of the women's movement (s) in the 1970s, it was only dropped after more than five decades in 2004, when it assumed measurably unpopular traits, according to market researchers . The slogan was replaced by “Live today”. This was replaced at the beginning of 2013, accompanied by a brand relaunch, by the slogan “More than technology”. In 2017 the company positioned itself with the slogan "For me and my home".
In April 2015, Bauknecht announced that it would close the Schorndorf site with 100 employees and thus also the last German development site at the end of the year. The employees should be offered replacement jobs within the group.
At the beginning of 2018, the electrical engineering wholesaler Emilöffelhardt settled at the former Bauknecht site in Schorndorf .
Web links
Individual evidence
- ↑ a b http://m.faz.net/aktuell/wirtschaft/unternehmen/entwicklung-von-bauknecht-in-deutschland-schliesst-13525839.html
- ^ Bauknecht in Schorndorf: Group gives up the location. Stuttgarter Zeitung, January 16, 2012, accessed on December 27, 2012 .
- ↑ Thomas Sponticcia: ZF buys Bauknecht plant in Neunkirchen . saarbruecker-zeitung.de. July 5, 2011. Archived from the original on September 13, 2012. Retrieved on July 9, 2011.
- ^ Frankfurter Allgemeine Zeitung of July 5, 2011, last accessed on July 27, 2011.
- ↑ Group gives up the location . Stuttgart newspaper. Retrieved January 17, 2012.
- ^ The difficult legacy of Gottlob Bauknecht . Stuttgart newspaper. Retrieved January 17, 2012.
- ↑ Bauknecht knows what makes women tick ( memento from October 16, 2008 in the Internet Archive ), tagesschau.de, accessed on July 26, 2008.
- ↑ Imelda Flaig: Aus for Bauknecht in Schorndorf. In: Stuttgarter Nachrichten . April 9, 2015, accessed October 19, 2019 .
- ↑ Electrical wholesaler leaves Fellbach: Löffelhardt moves to the Schorndorfer Bauknecht site , Stuttgarter Zeitung , October 18, 2016