Wish (website)
 |
|
|---|---|
| Change the way the world shops | |
| E-commerce | |
| languages | multilingual |
| operator | Peter Szulczewski and Danny Zhang |
| user | over 300 million |
| Registration | required |
| On-line | 2010 (currently online) |
| https://www.wish.com/ | |
Wish (dt. Request ) is an e-commerce - Company based in San Francisco that the same website and shopping app operates. It was founded in 2010 by CEO Peter Szulczewski (former software engineer at Google ) and CTO Danny Zhang (former programmer at Yahoo ) as a wishlist portal, which was converted into an e-commerce platform in 2013 . In 2017, the Wish shopping app had over 100 million users on the iOS and Android platforms .
offer
Similar to eBay , small businesses and manufacturers sell goods directly to consumers on Wish . Mostly cheap goods are offered with high discounts . Wish itself does not offer any goods, but only acts as an intermediary and receives a commission for it . Most of the providers come from China . You can pay in Germany with various credit cards, PayPal, Google Wallet, Apple Pay, EBANX, iDeal and Klarna .
In 2017, the company added Wish Outlet , which sells branded products from overflowing stocks at discounted prices. Wish also added the Wish Express service , which offers faster delivery.
Wish also operates the four other specialized shopping apps:
- Geek (focused on electronics items),
- Mom (focused on family and children),
- Cute ( cosmetics )
- and Home (decoration and house).
Wish also has a local marketplace app called Wish Local , which is similar to Ebay Classified Ads and is aimed at selling used goods in the local area.
history
In 2010, Wish was created as a wishlist creation app . The site encouraged users to see similar products on other websites and generated revenue through a pay-per-click model on the sites.
In 2013, Wish became an e-commerce website after merchants were asked to host their products directly on the app and Wish took a commission for doing so. In late 2015, Business Insider reported that Amazon and Alibaba were trying a takeover bid on Wish.
In 2018, Wish announced its integration with the multichannel e-commerce platform Expandly .
User numbers
The shopping app claims to have over 300 million users around the world and sell more than two million products every day. The young target group is particularly addressed. Wish became the most downloaded shopping app in the US in 2017 . During the year, Wish had 32.5 million downloads on the iOS App Store and Google Play Store in the US. By comparison, Amazon had only 29.2 million. In 2018, the Wish shopping app reached a total of over 100 million users on the iOS and Android platforms .
Finances
The turnover is one billion US dollars , the profit so far only in the single-digit million range. In the previous years, sales had almost doubled annually.
The startup has received more than $ 1 billion in funding from several venture capital firms including Temasek , DST Global , GGV Capital , Founders Fund, and Jerry Yang's AME Cloud Ventures , and now has over 300 employees.
marketing
Wish has mainly advertised on social networks such as Facebook and Instagram in the past few years . Wish is one of the largest advertisers on Facebook, reportedly spending $ 500 million a year on Facebook ads alone.
As part of the 2018 soccer World Cup in Russia , the operators published a commercial with soccer players Paul Pogba and Neymar , which had over ten million views within a few days.
criticism
Among other things, Chip Online , t3n and the Frankfurter Allgemeine Zeitung criticize the quality of the goods, the shipping time of around 30 days and the lack of a guarantee on deliveries from individual dealers as well as the potential misuse of data. In addition, taxes , customs and shipping costs can greatly increase the actually low price. In addition, there may be problems with complaints with dealers outside Europe. Furthermore, the app claims many authorizations such as access to contact data as well as to storage, networks and media files.
The reasons for the success are the low prices and the bargain hunting , which should be particularly attractive to young and low-income people. Furthermore, the site is aimed at smartphone users who are more inclined to make purchases than desktop users ( mobile commerce ).
Web links
Individual evidence
- ↑ Context Logic Inc .: Private Company Information - Bloomberg. Retrieved July 3, 2018 .
- ↑ a b Wish Overview. Retrieved July 4, 2018 .
- ↑ a b c d e f g h i Anna Steiner: Internet retailer Wish: Attack on Amazon. In: FAZ.net. Retrieved July 3, 2018 .
- ↑ a b Wish app - serious? That's behind the app. Retrieved July 3, 2018 .
- ↑ Context Logic Inc. Apps on the App Store. Retrieved July 3, 2018 .
- ↑ Meet Wish, the $ 3 Billion App That Could Be the Next Walmart. In: Recode. Retrieved July 3, 2018 .
- ↑ Mobile Commerce App Wish Says It Knows What Its Users Want to Buy. In: AllThingsD. Retrieved July 3, 2018 .
- ↑ Amazon and Alibaba have approached 5-year-old startup Wish, but the CEO seems to want more than $ 10 billion. In: Business Insider. Retrieved July 3, 2018 .
- ↑ Expandly add Wish integration to 30+ existing channels - Tamebay. Retrieved July 3, 2018 (UK English).
- ↑ Parmy Olson: At $ 8.5 Billion, Shopping App 'Wish' Is Now Worth More Than Sears, Macy's And JC Penney Combined. In: Forbes. Retrieved July 3, 2018 .
- ↑ Wish was most downloaded US shopping app in 2017 - Tamebay. Retrieved July 3, 2018 (UK English).
- ↑ Advertise & Sell: Wish makes wishes come true - just not those of Buffon, Bale and van Persie | W&V. Retrieved July 3, 2018 .
- ↑ Amazon rival: How Wish assaults the market leader with competitive prices. In: manager magazin. Retrieved July 3, 2018 .
- ↑ Wish, the billion-dollar scrap heap: Backgrounds for customers and dealers. In: t3n News. Retrieved July 3, 2018 .
- ↑ Amazon rival: How Wish assaults the market leader with competitive prices. In: manager magazin. Retrieved July 3, 2018 .
- ↑ What makes Wish customers tick. In: manager magazin. Retrieved July 3, 2018 .