Weekly newspaper for agriculture & rural life
| Weekly newspaper for agriculture & rural life | |
|---|---|
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| description |
Agricultural weekly newspaper for Westphalia-Lippe |
| publishing company | Landwirtschaftsverlag GmbH |
| Headquarters | Muenster |
| First edition | 1844 |
| Frequency of publication | weekly |
| Editor-in-chief | Anselm Richard |
| Web link | wochenblatt.com |
| ISSN (print) | 2365-2942 |
The weekly trade magazine Wochenblatt für Landwirtschaft & Landleben has been published in Münster since 1844 , where both the editorial team and the publishing company Landwirtschaftsverlag GmbH are located, and is aimed primarily at farmers with their families and members of other agricultural professions (including horticulture and forestry ) as well as politicians , Associations and (official) institutions. The Wochenblatt is one of the oldest specialist journals in German-speaking countries that has been published continuously since the 19th century.
The somewhat larger than A4-sized sheet is now the press organ of the Westfälisch-Lippischer Landwirtschaftsverband e. V. and the Chamber of Agriculture of North Rhine-Westphalia for the state part of Westphalia-Lippe and in addition to 'Die Waldbauern' that of the Waldbauernverband Nordrhein-Westfalen e. V. and is distributed over 90% by subscription - also beyond Westphalia . The paper has a stable number of subscribers of around 60,000, a total circulation of around 63,000 copies and, according to the "Readership Analysis of the Landwirtschaftliches Wochenblatt 2010", a total of almost 220,000 regular readers.
Regular content includes technical reports , crop production and animal husbandry , market data, reviews of the trade press, reports from politics, industry and business, advertisements and a family section with specialist articles under categories such as garden, health, money and law. In addition, there are special editions with changing themes.
The trade journal was founded in 1844 as an agricultural newspaper for Westphalia and Lippe by the semi-state agricultural main association Münster. Harmonized by the National Socialists in November 1933 and used for their propaganda purposes, the magazine had to cease publication in March 1945. In order to promote agriculture and so improve the dramatic food situation, the British military government granted permission ("License to print No. 37" of April 15, 1946) to appear in the journal, which was first published on April 20, 1946 in the spring of 1946 the new title Landwirtschaftliches Wochenblatt for Westphalia and Lippe appeared. From 1967 to 2015 the magazine Landwirtschaftliches Wochenblatt was called Westfalen-Lippe .
For a long time, the Wochenblatt was regarded as a pure newspaper for conventional farming , and it wasn't until the mid-1990s that articles on organic farming were increasingly included in the editions. It has the character of opinion -forming for the Westphalia-Lippe area and, in particular, shapes the political discourse within agriculture. The Neue Zürcher Zeitung gave its verdict on the Westphalian weekly newspaper in 2003:
- “It is this mixture of specialist, family and regional home newspapers that made the 'Landwirtschaftliche Wochenblatt Westfalen-Lippe' an institution in the rural parts of its distribution area and opened up a new audience for it. [...] Here, rural life cannot be viewed as a chic lifestyle, but as a complex social reality in times of rapid change. The 'Wochenblatt' is a very reliable guide because it has always reacted creatively to this change. "
literature
- 75 years of the Chamber of Agriculture . Anniversary edition of the agricultural weekly newspaper Westfalen-Lippe, 131st year, No. 46, November 14th 1974.
- Gisbert Strotdrees : “Contribute significantly to the welfare of the readers”. The agricultural weekly paper Westphalia-Lippe and its history . In: Farmers in the mountainous region of South Westphalia . Ardey-Verlag, Münster 2006, pp. 246-255 (there further literature).
- Weekly newspaper in transition . In: Agricultural weekly paper Westphalia-Lippe . No. 40 of September 30, 2004, pp. 18-30 (with articles on the 160-year history of the trade journal, current production (editing, distribution, advertisements, etc.) and a current look at the media landscape of the agricultural press).
Web links
Individual evidence
- ↑ When non-farmers read farmers' papers. The "Agricultural weekly paper Westphalia-Lippe" . In: Neue Zürcher Zeitung . July 25, 2003.
Coordinates: 51 ° 54 '20.1 " N , 7 ° 39' 4.6" E