Wolfgang Fritz (economist)

Wolfgang Fritz (born July 12, 1951 ) is a German economist who specializes in market-oriented management , online marketing and e-commerce , intercultural communication , international marketing and industrial goods marketing . In addition to his full-time position at the Technical University of Braunschweig , Fritz regularly offers courses at the University of Vienna , Austria , and at the St. Petersburg State University of Economics, Russia .

resume

Wolfgang Fritz studied business administration at the University of Mannheim from 1972 to 1978 . His diploma thesis was published in 1980 under the title: "The old person and his information problems as a consumer of non-prescription drugs" by Otto Schwarz & Co., Göttingen (together with Margarete Hefner). After graduating as a business graduate , he worked from 1979 to 1992 as a research assistant or, after completing his doctorate in 1984, on the subject of "goods testing and consumer goods marketing " ( Gabler Verlag ), as a university assistant at the marketing chair of Prof. Dr. Hans Raffée at the University of Mannheim.

Fritz then worked as a lecturer at the Technical University of Darmstadt and in 1991/1992 took on a substitute professorship for marketing at the University of Economics and Politics in Hamburg . In 1992 he qualified as a professor at the University of Mannheim and in the same year was offered several professorships (Hamburg, Braunschweig, Essen and Jena). He accepted the call to the TU Braunschweig; there he has been a university professor and head of the Institute for Marketing since 1992 . In 1995 he was offered a full professorship at the University of Vienna, which he refused. Instead, he took on a visiting professorship for international marketing and was made an honorary professor there in 1997 and honored in 2005 for his long-term commitment. From 2003 to 2005 he was the dean of the Faculty of Economics and Social Sciences at the TU Braunschweig. Subsequently, he held the office of Vice Dean (2005 to 2007) of the Faculty and was elected to the Senate of the TU Braunschweig. In 2005 he was appointed to a chair (W3) for business administration, especially marketing, at the Technical University of Darmstadt, which Fritz refused.

Since 2013 Fritz has been the spokesman for the Department of Economics at the TU Braunschweig and director of the dual-degree master’s program "MiBA / ToM - Master of International Business Administration and Technology-oriented Management Braunschweig - St. Petersburg", which the TU Braunschweig has been working with since 2013 of the St. Petersburg State University of Economics, St. Petersburg, Russia.

Honourings and prices

• 1985 Prize from the Karin-Islinger-Foundation of the University of Mannheim for the dissertation on product testing and consumer goods marketing
• 1993 Science Prize of the German Marketing Association for the habilitation thesis "Market-oriented corporate management and corporate success"
• 1997 appointment as honorary professor at the University of Vienna
• 2005 Award of the Otto Beisheim Foundation in the category “Outstanding Economics Textbook” for Internet Marketing and Electronic Commerce
• 2011 commemorative publication “The Internet of the Future” on the occasion of his 60th birthday;

Fonts (selection)

The list of publications includes a total of 25 books that have appeared in Europe , the USA and Japan, as well as over 300 scientific articles in German-language and international journals.

Books

• Internet Marketing and Electronic Commerce. Basics, framework conditions, instruments. 3. Edition. Gabler, Wiesbaden 2014, ISBN 978-3-8349-0351-8 .
• with Bettina Lorenz, Ulrike Hauser: The discounting of society - Japanese edition. Dimensions of a megatrend. Dobunkan Verlag, Kyoto 2010, ISBN 978-4-495-64341-6 .
• with Bettina Lorenz, Ulrike Hauser: The discounting of society. Dimensions of a megatrend. Deutscher Betriebswirte-Verlag, Gernsbach 2007, ISBN 978-3-88640-123-9 .
• with Dietrich von der Oelsnitz: Marketing. Elements of market-oriented corporate management. 4th edition. Kohlhammer, Stuttgart 2006, ISBN 3-17-019286-8 .
• with Günter Specht: Distribution Management. 4th edition. Kohlhammer, Stuttgart 2005, ISBN 3-17-018410-5 .
• Marketing as the cause of success. Why market-oriented companies are successful. Schäffer-Poeschel, Stuttgart 1997, ISBN 3-7910-0984-2 .
• Marketing Management and Business Success. Basics and results of an empirical study. (= Business Management Treatises / NF. 90). 2nd Edition. Schäffer-Poeschel, Stuttgart 1995, ISBN 3-7910-0946-X . (also habilitation thesis, University of Mannheim 1992)
• Product testing and consumer goods marketing. Research concept and results of an empirical investigation. (= New business research. 27). Gabler, Wiesbaden 1984, ISBN 3-409-13600-2 . (also dissertation, University of Mannheim 1983)

Scientific memberships

• Association for Consumer Research (USA);
• Korean Scholars of Marketing Science (KSMS);
• Project “Global Classroom”, University of Rhode Island / US Department of Education, Washington, USA (1994–1998);
• Braunschweig Scientific Society;
• Association of University Lecturers for Business Administration; “Marketing” and “Environmental Economy” commissions.
• Member of the editorial boards of the journals "Marketing ZFP / Journal of Research and Management" and "Journal of the Global Scholars of Marketing Science";

International scientific conferences

Participation in the organization of the following international scientific conferences as a session or track chair:

• Global Marketing Conference 2008 at Shanghai;
• Global Marketing Conference 2010 at Tokyo;
• Fourth German-French-Austrian Conference on Quantitative Marketing 2010 at Vienna;
• Global Marketing Conference 2012 at Seoul;
• Global Marketing Conference 2014 at Singapore.

literature

• U. Wagner, K.-P. Wiedmann, D. von der Oelsnitz (Ed.): The Internet of the future. Festschrift for Wolfgang Fritz. Gabler, Wiesbaden 2011.
• Get in the eye - the newcomer. In: Wirtschaftswoche. No. 9, June 6, 1994, pp. 74-77.
• Generation change. In: Marketing. No. 6, 1995, p. 76ff.
• Professors Profiles: Wolfgang Fritz. In: WISU. No. 4, 2001, p. 415f.

Web links

• Literature by and about Wolfgang Fritz in the catalog of the German National Library
• Portrait in WISU, No. 4/2001, pp. 415-416.
• List of publications