World of Bike

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World of Bike

description Specialist magazine for the motorized two-wheeler industry
Area of ​​Expertise motorcycle
language German
publishing company av & m. Publisher ( Germany )
Headquarters Sommerhausen
First edition 2000
Frequency of publication per month
Editor-in-chief Katharina Huettinger
editor Klaus Huettinger

World of Bike is a German trade magazine for the motorized two-wheeler industry in Germany, Austria and Switzerland . The target group are those responsible in trade and industry, i. H. especially business owners, managing directors and workshop foremen who together make up around 92% of the recipient group.

history

The first issue appeared in 2000 as the third specialist trade magazine for the industry. While the already active market participants primarily relied on subscribers in specialist retailers, the World of Bike, on the other hand, was delivered free of charge to retailers. The first editor-in-chief was Carsten Heil, who had previously worked for Huber Verlag for many years . The first edition appeared in January 2000 with the subtitle "The industry magazine for motorcycle and scooter dealers" and had a length of 48 pages. The standard headings include a. Introduced a block with the latest news, an appointment calendar, current registration numbers for motorcycles and job advertisements.

The first edition was already completely on the Internet in order to enable companies without their own website to have an online presence. At the same time, the start of a “comprehensive range of services for the entire industry” was announced, which should list the latest information better than before. This offer became the Motorrad2000.de platform , which, according to its own statements, "more than 6,000 dealers" and virtually all well-known manufacturers joined by the end of 2001 ( BMW was left out).

After six years, the content and geography were expanded to include Austria and Switzerland.

Frequency of publication and distribution

The magazine appears monthly. The IVW -checked circulation was over 8,600 copies in the second quarter of 2018, of which just under 2,000 copies went abroad.

Development of the distributed edition

Market surveys

Dealer of the Year

Since 2001, the editorial team, initiated by NGK , has organized the “Dealer of the Year” competition. In 2007 u. a. in addition Castrol and the Credit Plus Bank integrated and manufacturers, who now could name their top five traders each, more integrated.

World of Bike dealer survey

A dealer survey was carried out for the first time in 2003, in which an external service provider asked 840 specialist dealers across Germany.

World of Bike motorcycle rating

In 2013 the editorial team published the “World of Bike Motorcycle Rating” for the first time. For this survey, almost 5,000 authorized dealers were asked to rate their respective brands. Information from industry experts as well as market figures and statistics from the past ten years were also incorporated. In total, the information collected was then divided into 14 categories, including e.g. B. Brand, models, management, vehicle safety and brand strategy. In the overall ranking of the first edition, BMW-Motorrad came in first. The most popular scooter brand was Piaggio, ahead of Honda and Kymco .

WoB MotoTrade

In addition to the World of Bike magazine, the publisher organizes the B2B trade fair WoB MotoTrade , which is aimed at the motorcycle, scooter and ATV industry in German-speaking countries. The first three-day implementation took place in February 2007 in Giessen. In 2014 the company moved to Kassel due to lack of space.

Web links

Individual evidence

  1. ↑ av & m. Publisher: Mediadaten World of Bike 2018 ( PDF ), p. 2, accessed on September 26, 2018.
  2. ↑ 15 years of World of Bike - We have turned 15 . In: World of Bike . No. 188 , August 2015, p. 31 .
  3. ↑ Title page / table of contents . In: World of Bike . No. 1 , January 2000, p. 1/3 .
  4. ↑ Own advertisement "WOB-Concept" . In: World of Bike . No. 1 , January 2000, p. 16-17 .
  5. ↑ The highlights from 2001 . In: World of Bike . No. 188 , August 2015, p. 43 .
  6. ↑ The highlights from 2006 . In: World of Bike . No. 188 , August 2015, p. 65 .
  7. ↑ according to IVW , second quarter of 2018 ( details and quarterly comparison on ivw.eu ), accessed on September 26, 2018.
  8. ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
  9. ↑ 15 years dealer of the year . In: World of Bike . No. 188 , August 2015, p. 39 .
  10. ↑ a b The highlights from 2006 . In: World of Bike . No. 188 , August 2015, p. 68-70 .
  11. ↑ The highlights from 2004 . In: World of Bike . No. 188 , August 2015, p. 56 .
  12. ↑ BMW Motorrad takes first place in the World of Bike Motorrad Rating 2012. In: press.bmwgroup.com. March 7, 2013, accessed September 26, 2018 .
  13. ↑ map / mid: "World of Bike": Piaggio's most successful scooter supplier. In: auto.de. March 20, 2013, accessed September 26, 2018 .
  14. ↑ The highlights from 2006 . In: World of Bike . No. 188 , August 2015, p. 88 .