ATV (Pakistani TV channel)

ATV - A Shalimar Television Network Channel

The phenomenal growth of the channel can be best judged from the fact that the Channel which had its only transmitting station at Islamabad in 1990 now operates with 20 stations covering all major cities and commercial centres of Pakistan. The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska, Multan, Bahawalpur, Larkana, Hyderabad ,Sukkur, Peshawar, Mangora, Qalat, Batkhail, Khuzdar, Thandiani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population. The success of ATV is primarily attributable to its extremely popular family entertainment programs. The program mix is Entertainment 40%, Information 37 % and Education 23%. All the capital and running expenses of this company are met from its own resources. No government grant, budgetary allocation or subsidy was ever acquired.

A-NEWS

The broadcasting setup of SRBC clicked on the very outset and played a major role in the prosperity and stability of the Company. In spite of being an entertainment channel, the ATV has always maintained its great record for breaking the most important news in country, earlier than any other channel. One of the special features of A-News is The "A.District News". Local news from all across the Pakistan are collected and broadcast here, Atv is the only channel with such a widespread network of reporters in even the most small towns of Pakistan's each province. Currently the G.M of SSI Islamabad is Mr. Ejaz Bhuta, who also produces a number of programmes, with Chief news editor [Salman Ali Awan] with Sr.Sub-Editor [Muhammad Saleem Shahzad] and producers like Siddique Ahmed Nayyer and Fahim Janjua, and Newscasters Like Ayesha Kanwal, Anmbar Rashid, Samra Yousaf, Manazir Hussain and Wasim Abbas, ATV is poised to lead the news coverage of Pakistan from Front.