List of generic and genericized trademarks

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List of generic trademarks

The following list comprises those marks which were originally created and used as trademarks, but which have subsequently become entirely synonymous with the common name of the relevant product or service. Marks which appear in this list have become so generic that their former status as proprietary trademarks is often unknown to the general public. Such marks may therefore be considered "fully generic", whereas genericized marks which are at risk of becoming generic are listed in the next section.

Non-trademarks

Some common names for products or services are popularly believed to be genericized trademarks. However this in not the case as the names were never originally created or used as trademarks.

In some cases companies have managed to register common names as trade marks, however this typically results in the eventual cancellation or surrender of the registration concerned. This has occurred in the United States in relation to rooibos.[15]

List of frequently misused trademarks

Trademarks in this list are still registered as trademarks (except where noted), but are sometimes misused in a generic sense. The previous list contains former trademarks that no longer have legal status, while the following list comprises those marks which have been registered as trademarks, and which continue in use and are actively enforced by their trademark owners. It is improper to use these generically (except where noted by country). None of these marks should be regarded as legally abandoned or in the public domain, and therefore each should always be capitalized. Writing guides such as the Associated Press Stylebook advise writers to "use a generic equivalent unless the trademark is essential to the story."

Trademark or Brand Name Generic name Trademark owner Notes
Adrenalin epinephrine (formally adrenaline) Parke, Davis & Co
Aspirin acetylsalicylic acid or aspirin in some countries Bayer generic in many countries, declared generic in the US in 1923
Band-Aid adhesive bandage Johnson & Johnson
Coke soft drink, pop, or soda The Coca-Cola Company generic varies regionally
Freon Chlorofluorocarbon refrigerant DuPont largely removed from the market
Frisbee flying disc Wham-O
Google internet search Google
Hoover vacuum cleaner The Hoover Company
Jacuzzi hot tub or whirlpool bath Jacuzzi Inc.
Jell-O gelatin Kraft Foods The Jell-O brand also encompasses pudding products
JumboTron Sony
Kleenex facial tissue Kimberly-Clark Worldwide, Inc.
Nintendo Video Game Nintendo
Panadol Paracetamol GlaxoSmithKline
Popsicle ice pop Unilever
Q-tips cotton swabs Kimberly-Clark Worldwide, Inc.
Rollerblade inline skates Nordica
Rolodex rotary card file Newell Rubbermaid
Saran Wrap plastic wrap Dow Chemical Company US, CA
Scotch Tape adhesive tape 3M US
Sellotape adhesive tape Henkel Consumer Adhesives UK
Sheetrock drywall US Gypsum
Stanley knife Utility knife or box cutter Stanley Works
Thermos vacuum flask Thermos GmBH [16] declared generic in the USA in 1963[17]
Tylenol Paracetamol (INN), in US termed acetaminophen (USAN) Johnson & Johnson
Waverunner Personal watercraft Yamaha
Xerox photocopy/photocopier Xerox
Yo-Yo spinning toy Papa's Toy Co. Ltd. declared generic in the USA in 1965[18] Valid in Canada.
Zamboni Ice resurfacer Frank J. Zamboni & Co., Inc.
Ziploc zipper storage bag SC Johnson

References

  1. ^ "Is Slow Cooker Synonymous with Crock-Pot?". Food News Service. Retrieved 2008-01-24.
  2. ^ "Pilates Trademark Lawsuit makes "Pilates" available for public use". Pilates.com. Retrieved 2008-01-24.
  3. ^ "Centrex Service". Retrieved 2008-01-24.
  4. ^ "Merriam-Webster FAQ". Retrieved 2008-01-24.
  5. ^ http://dictionary.reference.com/browse/Cellophane
  6. ^ http://www.millslawyers.com/trademarks.html
  7. ^ http://www.theelevatormuseum.org/h/h-1.htm#15
  8. ^ http://www.bartleby.com/61/51/D0405100.html
  9. ^ http://inventors.about.com/od/dstartinventions/a/dry_ice.htm
  10. ^ Jaffe v. Evans & Sons, Ltd., U.S. (Supreme Court, Appellate Division, First Department, New York March 21, 1902).
  11. ^ http://www.bartleby.com/61/68/M0306800.html
  12. ^ http://web.mit.edu/invent/iow/nissen.html
  13. ^ http://www.wvtc.co.uk/history19.htm
  14. ^ http://dictionary.reference.com/browse/zipper
  15. ^ "Rooibos Trademark Abandoned". NPI Center. June 28, 2005. Retrieved 2008-01-24.
  16. ^ www.thermos.com
  17. ^ http://www.core.org.cn/NR/rdonlyres/Sloan-School-of-Management/15-628Patents--Copyrights--and-the-Law-of-Intellectual-PropertySpring2003/88A3CE91-A80C-4B1A-A08C-AD975FB54DFA/0/kingseeleythermosvAladdin.pdf
  18. ^ Donald F. Duncan, Inc. v. Royal Tops Mfg. Co., 343 F.2d 655 (7th Cir. 1965)