ATV (Pakistani TV channel)
| Country |  Pakistan |
|---|---|
| Network | Shalimar Television Network |
| Headquarters | Lahore, Punjab, Pakistan |
| Programming | |
| Language(s) | Urdu |
| Ownership | |
| Owner | Sports Star International (Private) Limited |
ATV - A Shalimar Television Network Channel
The phenomenal growth of the channel can be best judged from the fact that the Channel which had its only transmitting station at Islamabad in 1990 now operates with 20 stations covering all major cities and commercial centers of Pakistan.
The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Sialkot (Daska), Multan, Bahawalpur, Larkana, Hyderabad ,Sukkur, Peshawar, Mangora, Qalat, Batkhail, Khuzdar, Thandiani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population.
The success of ATV is primarily attributable to its family entertainment programs. The program mix is Entertainment 40%, Information 37 % and Education 23%.
All the capital and running expenses of this company are met from its own resources. No government grant, budgetary allocation or subsidy was ever acquired.
A-NEWS
The broadcasting setup of SRBC clicked on the very outset and played a major role in the prosperity and stability of the company. In spite of being an entertainment channel, the ATV has always broken the most important news in country, earlier than any other channel.[citation needed]
External links
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