10:10

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10:10 was an international non-profit - climate change - campaign , which as of 2010, a reduction of climate-damaging carbon dioxide emissions (CO 2 did) reach 10% per year. However, in November 2010 an increase in emissions of more than three percent was expected. According to the organizers, the campaign should be continued in 2011 anyway.

10:10 sees itself as an "open campaign" in which private individuals as well as educational institutions, organizations and companies can participate. The long-term goal is permanent global emissions reductions . According to the initiators, the action should “not pursue any moral, social or political goals”. The forum for the campaign is the multilingual Internet portal 1010global.org .

history

The campaign was launched in 2009 by British filmmaker Franny Armstrong , who had already dealt with the consequences of environmental pollution and global warming in her end-time documentary drama The Age of Stupid . The idea for this arose during a panel discussion at which Ed Miliband , then Minister for Environment and Energy in Great Britain, presented the government's climate protection report. It mentioned the possibility that a 10 percent reduction in one year could prevent a climate catastrophe . To this end, an article by environmental journalist George Monbiot provided concrete ways to reduce emissions quickly.

This gave rise to the idea of ​​setting short-term goals, such as reducing emissions by 10% per year - initially 10% for 2010, from which the name of the campaign ultimately emerged - instead of striving for 80% fewer CO 2 emissions by 2050 in the long term "A large number that politicians can easily say because they know that they will not be in office long enough to have to meet these goals," says 10:10. The implementation should be as uncomplicated as possible.

The official opening of 10:10 took place on September 1st, 2009 in the turbine hall of the Tate Modern in London. According to the initiators, over 10,000 supporters should have registered after just 72 hours. With “10:10 Global”, an international network of individual 10:10 campaigns was created within a short space of time, which is intended to sensitize as many people as possible around the world to the climate problem and to support and coordinate national projects.

In October 2010, the 10:10 founders again drew attention to themselves with the self-produced short film No Pressure . The roughly four-minute clip by Franny Armstrong and Richard Curtis caused outrage with its drastic content. Some sponsors, including Kyocera Mita and Sony , then distanced themselves from the campaign. Although the film was supposed to be shown as a cinema and television commercial, 10:10 simply withdrew the film from YouTube and its own homepage due to the negative response .

On October 10, 2010 (10.10.10) the 10:10 group organized together with the environmental protection initiative 350.org (led by environmentalist Bill McKibben ) the climate action day "10:10:10", on which worldwide events on climate protection such as Greening campaigns , bicycle tours, the installation of solar and wind power plants , garbage collections, power exchange parties, etc. took place. In Germany the day of action was u. a. supported by BUND , Climate Alliance Germany , Climate Pirates and Green Youth .

Web links

Individual evidence

  1. ↑ scinexx: CO2 emissions: record values ​​expected for 2010. Greenhouse gas emissions continue to rise - despite the economic crisis , November 22, 2010, accessed on January 28, 2011.
  2. ↑ Ben Margolis: 10:10 Global in 2011. (No longer available online.) 1010global.org, archived from the original on February 17, 2011 ; accessed on January 27, 2011 (English).
  3. ↑ a b c How it all began ... (No longer available online.) 10:10 AM, archived from the original on June 3, 2010 ; Retrieved December 4, 2010 .
  4. ↑ https://www.youtube.com/watch?v=qFO0ayOz9FY
  5. ^ Paul Chesser: Corporate Partners Out As 10: 10.org Cosponsors. (No longer available online.) The American Spectator, April 10, 2010, archived from the original on December 31, 2010 ; accessed on March 24, 2011 (English).
  6. ↑ Damian Carrington: There will be blood - watch exclusive of 10:10 campaign's 'No Pressure' film. guardian.co.uk , September 30, 2010, accessed December 4, 2010 .
  7. ↑ Germany takes part in the largest climate action day in history. (PDF) (No longer available online.) 10:10, 350.org, archived from the original on July 10, 2012 ; Retrieved August 5, 2012 .