Airfield

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Airfield is an Austrian fashion label . It is a registered trademark of Walter Moser GmbH based in Seewalchen am Attersee, Austria .

History of Walter Moser GmbH

The master tailor Franz Moser founded a bespoke tailoring shop in 1937 and over the years has created his own collections, especially for children. In 1967 the Franz Moser OHG was founded and in 1983 the Swiss company Bitu AG Switzerland, which was later renamed Walter Moser AG. A branch in Freilassing was opened in 1984. Walter Moser, who had already started his father's tailoring business in 1955, and his brother Kurt Moser took over their parents’s shares in 1988. Walter Moser has been leading the group with his son Walter Moser junior since 2005. The group of companies is "one of the leading companies in Austria in the clothing industry" and the largest "largest industrial D [amen] O [ber] clothing company in the country". The best-known label of the group of companies is the Airfield brand ; Moser also sells children's clothing under the Airfield Young Generation brand and children's ski clothing under the Ex10 brand .

Fashion label

The fashion label was initially founded in 1981 under the name Air , initially producing outdoor jackets for women and men. In 1995 the brand was re-launched under the name Airfield , with only women's outerwear being produced. The first collection under this name was presented in 1995 and was called For Ladies only!

According to the Handelsblatt in 2009, the company "invented a new fashion segment" in the field of women's fashion with the Airfield label and thus established itself as a family company in the top ten international fashion brands. It specializes in premium sport for middle-aged women with rather high-priced, but sporty fashion. Airfield is considered an exclusive women's fashion and a luxury brand whose trademark is "unusual sportswear chic with innovative style breaks", according to Elle . Airfield is "known for its bold combinations, colors and designs," wrote the Rheinische Post . With Airfield , Moser ranks among the top 5 brands in the women's clothing sector.

Airfield collections can be seen at international fashion shows, including Berlin Fashion Week . From 2006 to 2008 Claudia Schiffer was the advertising face of the label, which led to an increase in sales, especially in the Russian and Arab countries. The signing of Hollywood star Sharon Stone, who was the brand's international advertising face from 2014 to 2016, also attracted attention. Under the slogan "Super women for AIRFIELD", the Austrian premium label engaged other international greats such as Carmen Dell Orefice (Vogue's first cover girl) and supermodel Helena Christensen.

distribution

The first airfield stores in Germany opened in 2007. In 2010, airfield fashion was sold in ten so-called flagship stores in Germany and Austria, as well as eight mono-label stores worldwide and three outlets ; in 2012 the number had risen to ten flagship stores, ten mono-label stores and five outlets elevated. Currently (as of September 2014) Airfield is sold through ten flagship stores, twelve mono-label stores and five outlets. Since 2011, Airfield fashion has also been sold via an online shop. There are also airfield showrooms in numerous European capitals, as well as shop-in-shops and soft shops across Europe. Airfield is sold in around 40 countries worldwide.

The design, production, marketing, sales, e-commerce, administration, logistics center and customer service departments are located at the 7,500 square meter company headquarters in Seewalchen. While development, design, final inspection and sales take place in Seewalchen, products from the Moser company, including airfield clothing, are manufactured in Eastern Europe and Asia. Around 900,000 items of clothing for children and adults are produced annually. The company employs around 230 people in Austria, Germany, Switzerland and the Netherlands. Further employees are employed in the sales agencies and sales partners in Europe, Asia and Canada.

Web links

Individual evidence

  1. ↑ a b c d fashion from Seewalchen all over the world . In: Oberösterreichische Rundschau , No. 3, January 16, 2008, p. 20.
  2. ↑ Honor for Walter Moser . In: Oberösterreichische Nachrichten , January 19, 2011, p. 2.
  3. ↑ a b Seewalchen: Walter Moser is a commercial advisor ( memento from September 24, 2013 in the Internet Archive ) . salzi.at, July 11, 2011.
  4. ↑ a b c company ( memento of March 25, 2015 in the Internet Archive ) on the company website, accessed on September 21, 2014
  5. ↑ Airfield on elle.de
  6. ↑ Christoph Lixenfeld: Don't be put off in handelsblatt.com of March 21, 2009
  7. ↑ a b c d Susanne Dickstein: For textile manufacturers, fashion week is like a high school diploma . nachrichten.at, July 1, 2013.
  8. ↑ Karin Zauner: Domestic fashion for the world . In: Salzburger Nachrichten , April 10, 2008, p. 14.
  9. ↑ Airfield shows colorful fashion . In: Rheinische Post , No. 69, March 21, 2012.
  10. ↑ Moser is a commercial advisor . In: Oberösterreichische Nachrichten , July 14, 2011, p. 4.
  11. ↑ Claudia Schiffer's first shoot for Seewalchen fashion label . In: Neue Kronen-Zeitung , June 27, 2006, p. 19.
  12. ↑ Airfield: First stores in Germany ( Memento from March 4, 2016 in the Internet Archive ) . textilwirtschaft.de, December 7, 2007.
  13. ^ Airfield, Munich and Münster . textilwirtschaft.de, September 9, 2010.
  14. ↑ Airfield remains on course for expansion . textilwirtschaft.de, June 27, 2012.
  15. ↑ Airfield opens online shop , January 21, 2011.