Avant-garde society for communication

Avant-garde society for communication
legal form	Limited Liability Company (GmbH)
Seat	Munich
management	Martin Schnaack (CEO)
Number of employees	651 (2017)
sales	166.8 million euros (2017)
Branch	advertising
Website	avantgarde.net

The Avantgarde Gesellschaft für Kommunikation mbH is an owner-managed agency for brand perception with its headquarters in Munich .

history

The company was founded in 1985 by Martin Schnaack and Claudia Langer, initially under the name Avantgarde Veranstaltungs GmbH . While Claudia Langer has since left the company, Martin Schnaack is still CEO of the company, which today operates under the name Avantgarde Gesellschaft für Kommunikation mbH . Other managing directors are Alexander Böttcher, Guido Emmerich and Robert Müller. After it was founded, Avantgarde Veranstaltungs GmbH first appeared as an organizer of fashion fairs and as an advertising agency . Today the agency is active in the field of experience marketing and is responsible for brand events, state-of-the-art shows and interactive installations for advertising purposes. According to its own statements, Avantgarde deals "with the emotional connection between brand and consumer".

Popular campaigns

During the Atlanta Olympics in 1996, Avantgarde provided British sprinter Linford Christie with blue contact lenses that featured a white Puma logo . The International Olympic Committee forbade Christie from wearing the lenses during the race, which is why he presented them at a press conference and thus triggered international media coverage.

The “Mission Mini” and “X-Box Play Together 2003” campaigns also attracted greater attention. The “Mission Mini” campaign started in September 2002 and was carried out by 21 national teams. They had the task of driving through Barcelona in minis to get to the bottom of a crime story. The special feature of the “X-Box Play Together 2003” campaign was the possibility of playing against each other or in a network in pop-up stations. This technique was still a novelty in 2003.

Prizes, awards and rankings

1996: Art Directors Club , Gold, Contact Lensen "The exe of the Puma" 1996 (Office: DE)
2003: CREA Credential Award, Event Avantgarde (Office: DE)
2003: CREA Credential Award, Event Avantgarde (Office: DE)
2003: EVA Event Award, Mission Mini (Office: DE)
2003: EVA Promotion Event (Office: DE)
2003: PR Report Awards, Consumer Marketing, Mission Mini (Office: DE)
2013: ADC, Bronze, Mercedes-Benz A-Class Campaign, Promotion (Office: DE)
2014: German Design Award , VW Sochi Living Medal Count (Office: DE)
2014: FAMAB Award, VW Sochi Living Medal Count (Office: DE)
2014: Russian Business Travel & MICE Award - “Best directing and staging”, VW Sochi Living Medal Count (Office: DE)
2015: Automotive Brand Contest Porsche Brand Pop Up (Office: DE)
2015: Deutscher Mediapreis German Media Award, Gold, Mercedes-Benz - Audiobook Adventure (Office: DE)
2016: TMT (Technology. Media. Telecoms) Award, Best Events and Live Communications Agency (Office: QAT)
2016: German Brand Award , Gold, Mercedes-Benz - Auto – mat (Office: DE)
2016: ADC Germany, Silver, Dresden Edition - Corporate Design (Office: DE)
2016: ADC Germany, Bronze, Dresden Edition - Typography (Office: DE)
2016: ADC Germany, Special distinction, Dresden Edition - logo design (Büro: DE)
2016: ADC of Europe, Gold, Dresden Edition - Graphic Design (Office: DE)
2016: ADC Germany Distinction (Office: DE)
2016: C&IT Awards, Global Agency of the Year (Office: UK)
2017: Arabian Enterprise Awards, Best Marketing & Events Pr Agency (Office: QAT)
2017: Golden Award of Montreux (Office: CH)
2017: ADC Germany Distinction, Digitalis Exil - Social Media (Office: DE)
2018: FMBE Most immersive Brand Event, Bridgestone Europe (Office: UK)
2018: Golden Award of Montreux (Office: CH)
2018: C&IT Communications event of the year, Bridgestone Europe (Office: UK)
2018: Automotive Brand Contest "Winner", Mercedes-Benz Classic Partner (Office: UK)
2018: Automotive Brand Contest "Best of the Best", Cadillac House (Office: UK)
2019: New York Festival Finalist Certificate Public Relations, Events & Stunts, Lufthansa Explore the New (Office: DE)
2019: New York Festival Finalist Certificate Public Relations, Travel / Leisure Lufthansa Explore the New (Office: DE)
2019: World Exhibition Stand Awards, Best Automotive Stand Gold (Office: UK)

Web links

Website

Individual evidence

↑ Consolidated financial statements for the financial year from January 1, 2017 to December 31, 2017, Federal Gazette
↑ Avantgarde Gesellschaft für Kommunikation mbH in the employer check. Retrieved September 23, 2019 .
^ Famous and infamous sports marketing stunts . June 16, 2010, ISSN 0307-1235 ( telegraph.co.uk [accessed October 14, 2019]).
↑ Avantgarde for Honda , accessed August 15, 2019
↑ Avant-garde Assets. Retrieved November 13, 2019 .
↑ Avant-garde Assets. Retrieved November 13, 2019 .
↑ Avant-garde Assets. Retrieved November 13, 2019 .
↑ Avant-garde Assets. Retrieved November 13, 2019 .
↑ Winners 2019 - World Exhibition Stand Awards. Retrieved October 5, 2019 (American English).

[1] Consolidated financial statements for the financial year from January 1, 2017 to December 31, 2017, Federal Gazette

[2] Avantgarde Gesellschaft für Kommunikation mbH in the employer check. Retrieved September 23, 2019 .

[3] Famous and infamous sports marketing stunts . June 16, 2010, ISSN 0307-1235 ( telegraph.co.uk [accessed October 14, 2019]).

[4] Avantgarde for Honda , accessed August 15, 2019

[5] Avant-garde Assets. Retrieved November 13, 2019 .

[6] Avant-garde Assets. Retrieved November 13, 2019 .

[7] Avant-garde Assets. Retrieved November 13, 2019 .

[8] Avant-garde Assets. Retrieved November 13, 2019 .

[9] Winners 2019 - World Exhibition Stand Awards. Retrieved October 5, 2019 (American English).