Be (er) a Hero

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Movie
Original title Be (er) a Hero
Be (er) a Hero - Poster.png
Country of production Germany
original language German
Publishing year 2019
length 6 minutes
Rod
Director Johanna Herrmann
production Niclas Scheiblich
music Markus Salmen
camera Phil Aznar
cut Ellena-Maria Reali
occupation

Be (er) a Hero is a German short film by Johanna Herrmann from the year 2019. This was with a team of students of the Faculty of Audiovisual Media of the Media University . Using the example of the fictional brand Hero Ale , Be (er) a Hero plays with the aesthetics of beer advertising and deals with the topic of everyday heroes.

action

The nameless protagonist is sitting on the platform of an S-Bahn station. While he is reading a comic, he is repeatedly distracted by the advertisement for the Hero Ale beer brand on a monitor . In one spot, bar visitors are desperate when the bartender runs out of beer. When he finally operates a red button, an oversized barrel emerges from the floor, from which a monk steps out and supplies the guests with fresh beer. The main actor at the station now directs his full attention to the screen. Another commercial begins in which four people a few centimeters tall try to drink from a normal-sized beer glass in a bar. After several attempts fail, the S-Bahn arrives. Animated by the superhero comic and the commercial, the protagonist takes off his hoodie and rushes to the rescue. Dressed in the style of a classic superhero, he flies through the clouds and finally enters the bar from the spot. With the help of his superpower, he transforms the beer glass into several small glasses from which the miniature people can drink. The short film ends with the advertising slogan: " Hero Ale - Everyone Can Be A Hero ".

  • Advertisement for "Hero Ale"

  • Miniature people in the “hero ale” commercial

  • Hero flies above the clouds

  • Hero reaches the bar

background

The production team for Be (er) a Hero was formed in March 2018 under the direction of Professor Katja Schmid. The basic idea was to shoot an entertaining advertisement for a fictional beer. Cinematographer Phil Aznar later explained the finished concept: “ Advertising and reality merge into a unique taste experience that is entertaining and should give the viewer one thing on the way: whether beer fan or not - generosity can make each of us heroes. “A budget of € 3,200 was available for the project.

In the 2018/2019 winter semester, the short film was made as part of the Audiovisual Media course at the Media University. The shooting lasted five days and took place in the film studio of the University of Applied Sciences, a VFX studio equipped with a green screen and a station on the Stuttgart S-Bahn . Post-production followed the shoot. The visual effects created by a team of ten around Inga Wätjen proved to be time-consuming. The production took a total of ten months.

On January 31, 2019, Be (er) a Hero celebrated its premiere at the MediaNight of the Stuttgart Media University. The film premiered in Bristol on July 28th as part of the closing event of the Bristol Independent Film Festival .

  • Bar set to the film

  • Shooting at a Stuttgart S-Bahn station

  • Yannic Lippe as hero in front of a green screen

  • Group picture for production

reception

At the end of May 2019, Be (er) a Hero was awarded the prize for the best visual effects at the Top Shorts Festival May 2019 . Katja Schmid, professor at the University of Applied Sciences, praised the fact that the prize with VFX supervisor Inga Wätjen “goes to a woman at the HdM for the first time in this category ”. The film editor Ellena-Maria Reali received at TMFF - The Monthly Film Festival in Glasgow the price editor of the Month May 2019 . In the description of the film, the “ stunning visual effects ” are also highlighted. Be (er) a Hero should "be served ice cold and with a wink ". The Gold Winner 2019 in the Digital Effects category at the International Independent Film Awards followed on June 20 . In the summer, the film ran at the Japanese Top Indie Film Awards, where it was nominated in the categories Best FX, Best Sound and Best Student Film. Be (er) a Hero was named Best Student Film at the Bristol Independent Film Festival . On December 5, 2019, the short film was shown out of competition at the Filmschau Baden-Württemberg in Stuttgart. The festival praised the contribution as a “ great pleasure, brewed from the most valuable ingredients and served with a pinch of wink. "This is how advertising and reality merge into" a unique taste experience that is entertaining and should give the viewer one thing along the way: Whether beer fan or not, generosity can make each of us a hero. "

Web links

Commons : Be (er) a Hero  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Hdm-stuttgart.de: Be (er) A Hero. Retrieved July 8, 2019 .
  2. ↑ a b Hdm-stuttgart.de: Gold for the beer superhero. Retrieved July 6, 2019 .
  3. ↑ a b Digital Production, 03, 2019
  4. ↑ a b c Hdm-stuttgart.de: Beer superhero receives two awards. Retrieved July 6, 2019 .
  5. ↑ Imdb.com: Be (er) a Hero - Full Cast & Crew. Retrieved July 7, 2019 .
  6. ↑ Hdm-stuttgart.de: An evening and 92 projects. Retrieved July 7, 2019 .
  7. ↑ Youtube.com: Trailer for MediaNight on January 31, 2019. Accessed July 7, 2019 .
  8. ↑ Topshorts.net: Winners - May 2019. Accessed July 6, 2019 .
  9. ↑ Tmff.net: Be (er) a Hero. Retrieved July 6, 2019 .
  10. ↑ Topindiefilmawards.com: Top Indie Film Awards. Retrieved December 24, 2019 .
  11. ↑ Imdb.com: Bristol Independent Film Festival - 2019 Awards. Retrieved October 29, 2019 .
  12. ↑ Filmschaubw.de: short film 1. Accessed December 24, 2019 .
  13. ↑ Filmschaubw.de: Be (er) a Hero. Retrieved December 24, 2019 .