Flower wholesale market

Flower wholesale markets are regular market events at the wholesale level at which producers and specialist dealers meet to trade flowers , plants and accessories.

range

Are considered to be market goods usually ornamentals such as cut flowers , cut foliage and cut Reiser , root goods , bale , pot and container plants for home and garden, as well as supplies and accessories. The companies participating in the market regularly need the latter in the production or refinement of market goods.

Products produced close to the market compete with one another and are directly compared with imported products. The purchasing specialist trade finds a comprehensive range all year round, as wholesalers and importers procure missing products from the region from all over the world.

Market organization

Ornamental plant growers market their products either directly to the final consumer, through sales organizations or to resellers. These include wholesalers, retailers and commercial processing companies.

To channel sales, numerous producers, wholesalers and importers have organized themselves and hold markets. Flower wholesale markets are market events that are either private events or are set by the relevant authorities. The markets take place regularly. The market organizers are responsible for providing and maintaining an infrastructure for this. The sponsors have chosen suitable legal forms for their company, e.g. GmbH , eG .

There are wholesale flower markets in many large cities. In the flower wholesale markets there is competition between the suppliers. Market organizers with the same interests and a similar profile have organized themselves in interest groups, for example in Germany in the Association of German Flower Markets .

Market participants

The market organizers issue market regulations according to which participation in the wholesale flower market is regulated. As a rule, producers, wholesalers, importers and commission agents are permitted as suppliers or sellers, and wholesalers and retailers as buyers as well as commercial processing companies for market goods. The flower wholesale market is thus characterized as a specialist market for specialist retailers .

The companies participating in the market generate their operating success in whole or in large part from the added value that results from trading or processing the market goods. Every supplier on the flower wholesale market is responsible for its own success.

Position in the market

Flower wholesale markets are on the one hand places of competition , on the other hand they compete with other forms of distribution. The typical companies participating in the market are also in competition with their competitors who use sources of supply and trade channels outside of the flower wholesale market. For the purchasing companies they are part of the procurement market , for the selling companies they are part of the sales market .

The strengths of the flower wholesale markets are the countless personal contacts of the market participants, the presence and direct comparability of large quantities of goods as well as the current immediate price overview at a specific location at a specific time. The market organizers often offer service facilities that make shopping easier in many ways. The markets find similar but individual solutions.

The weaknesses include the individualized offer of different lots and the comparatively high cost of shopping, for example through numerous payment transactions per shopping day.

The flower wholesale market must be distinguished from the pick-up market . The main difference is the competitive situation in the markets. Flower wholesalers usually offer several competing suppliers for each range, while cash & carry markets usually only have one supplier per product group. Competing sales channels of the flower wholesale markets are, for example, direct sales by the producers at weekly markets , in retail nurseries or farm shops as well as organized trading in large-scale sales facilities ( e.g. garden centers integrated in hardware stores ). The auction is another facility for selling producer or imported goods. Auctions compete with wholesale flower markets on both the supply side and the customer side. There are auctions in the Netherlands, Germany and Japan.

In the years around the turn of the millennium, the number of flower wholesale markets in the old EU decreased, they were taken over by sales organizations or gave way to them. In Eastern Europe, however, new wholesale flower markets have been set up.

Legal basis

In Germany the trade regulations (Germany) regulate wholesale markets. For the right to participate see § 70 GewO.