Bongénie Grieder
Bongénie Grieder is the umbrella brand under which Brunschwig & Cia SA, a subsidiary of Brunschwig Holding SA based in Geneva . The French-speaking company operates a total of eight Bongénie and nine Grieder fashion stores ( Bongénie in French-speaking Switzerland and Grieder in German-speaking Switzerland).
history
Adolphe Brunschwig opened the first shop under the name Bon Génie in Geneva in 1891 as a kind of bazaar for the working class. In 1903 he opened a branch in Lausanne , initially under the name "La Ménagère" ("The Housewife") and later under the name Bon Génie. His son Emile took over the management of the business in 1920. In 1947, the stores took the furniture items out of their range and henceforth focused on selling fashion items.
In the 1950s, the Bon Génie branch under the management of the third generation with Michel and Jean-Jacques Brunschwig organized parades and fashion photo series in Geneva, which were intended to highlight the image of the house as a stronghold of elegance in Switzerland. The group increasingly followed the concept of specialty stores in the USA.
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From trading in household items in the early years, the Bongénie branches gradually specialized in the sale of ready-to-wear fashion, accessories, perfumes, cosmetics and decorative items. The range includes a selection for men, women and children with luxury brands from the middle of the upper segment such as Chanel , Gucci , Balenciaga , Stella McCartney , Valentino, Max Mara , Brunello Cucinelli , Ermenegildo Zegna and Tom Ford .
In 1972 the Brunschwig Group took over the Grieder clothing chain in German-speaking Switzerland and then opened a shop in Zurich . Later the Weilemann house in Bern and the Merkur store in Basel were bought back, both of which became Grieder branches.
The subsidiary Brunschwig & Cie SA achieved sales of CHF 207 million under the brand in 2013.
The opening of a new Grieder branch in the future The Circle business center at Zurich Airport is planned for 2018.
Points of sale
A total of 17 branches in Switzerland:
- 2 Bongénie branches in Geneva
- 1 Bongénie branch at Geneva Airport
- 1 Bongénie branch in Lausanne
- 2 Bongénie branches in Chavannes
- 1 Bongénie branch in Monthey
- 1 Bongénie branch in Sierre
- 1 Grieder branch in Zurich
- 1 Grieder branch in the 5-star Hotel Dolder Grieder in Zurich
- 3 Grieder branches at Zurich Airport
- 1 Grieder branch in Bern
- 1 Grieder branch in Basel
- 1 Grieder branch in Lucerne
- 1 Grieder branch in Interlaken
Parent company
Brunschwig Holding AG is a family-run company based in Geneva and owns shares in Hofstetter Sports AG (sports shop in Geneva), MXM AG (Max Mara and Weekend en Suisse) Buzzano AG, Eugène Baud AG and the communications agency Transphere and the office for interior design version B. Since the 1980s, the company has been run in the fourth generation by cousins Anne-Marie de Picciotto, Jean-Marc, Nicolas and Pierre Brunschwig. The group also owns four restaurants and an e-shop.
Individual evidence
- ↑ BONGENIE GRIEDER brunschwig group. Trademark register. May 7, 2008, accessed October 16, 2016 .
- ↑ Bongénie Grieder ( Memento of the original from October 6, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ “They want to harm us”. Day indicator. June 30, 2015, accessed October 16, 2016 .
- ↑ Le Groupe Bongénie et Grieder s'étend en Suisse , 24 Heures, February 19, 2016.
- ↑ Le Suisse Brunschwig continue d'innover ( Memento of the original from October 6, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Journal du Textile, August 30, 2011.
