Borsalino

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Fedora by Borsalino

Borsalino is the name and brand of a manufacturer of elegant men's hats who is particularly known for its fedoras .

The felt hats from the Borsalino company are made from rabbit or beaver hair, but also from exclusive vicuna , guanaco or cervelt. In the past, the hair of the nutrias ("swamp beaver") was also used. Borsalinos are very light and water-repellent.

history

Giuseppe Borsalino

The company was founded in Alessandria , Piedmont , Italy, where Giuseppe Borsalino (1834–1900) took over a hat maker's workshop in 1857 after years of training in Paris. When he died in 1900, the town was shaped by hat making, around 1,000 employees produced 750,000 hats a year.

The first model was named Virgilio Dorsè and was reissued in a limited number of 1857 pieces for the company's 150th anniversary. Production is currently around 150,000 hats a year, around half of which are made at the company's headquarters in Alessandria .

In 2015, it became known that the company had run into financial difficulties. In December 2017, the company finally went bankrupt after a restructuring attempt from the previous year had failed.

Haeres Equita, who has been managing the brand's activities since 2016, has confirmed its commitment to continue the production, distribution and promotion of future collections, to keep all jobs and to maintain the production site in Alessandria (Piedmont).

The mark

Winston Churchill , Theodore Roosevelt and the notorious criminal Al Capone were among the prominent bearers of a Fedora by Borsalino . The Borsalino brand was particularly popular in the middle of the 20th century through film and television. Well-known actors such as Harrison Ford , Alain Delon , Robert Redford or Marlon Brando made the hat their trademark. Humphrey Bogart wore a Borsalino in the farewell scene of the classic film Casablanca , Alain Delon in the film Borsalino (1970), Michael Jackson in the video for Billie Jean .

Web links

supporting documents

  1. ^ Cevelt . Cervelt.com. Retrieved April 16, 2016
  2. Borsalino . Borsalino.com. Retrieved April 16, 2016
  3. Tobias Piller: The hat brand Borsalino is once again fighting for survival. In: Frankfurter Allgemeine Zeitung , December 20, 2017, p. 25
  4. Thomas Steinfeld: Borsalino - The disappearance of a statement. Retrieved June 15, 2020 .
  5. a b c Thomas Steinfeld: God forbid! In: Süddeutsche Zeitung . No. 55, 7./8. March 2015, p. 28.
  6. Handcrafted hats: Hat manufacturer Borsalino is insolvent. In: Frankfurter Allgemeine Zeitung . December 19, 2017. Retrieved December 20, 2017 .
  7. “Borsalino, l'attività continua”. La società di Philippe Camperio conferma la volontà di andare avanti , La Stampa , December 18, 2017