Bree (company)
| BREE Collection GmbH
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|---|---|
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| legal form | GmbH |
| founding | 1970 |
| Seat | Hamburg |
| management | Heidi Otto |
| Number of employees | 186 (2016) |
| Website | bree.com |
BREE Collection GmbH is a German leather goods specialist from Hamburg (until July 2018: in Isernhagen , Lower Saxony ), which primarily organizes the manufacture and sale of high-quality bags and accessories . The company was founded in 1970 by Wolf Peter Bree.
The company is represented in over 700 locations worldwide through specialist retailers, self-managed branches and a franchise system . The brand received several design awards .
On May 16, 2019, the company filed for bankruptcy under self-administration . In August 2019, various media reported that the Portuguese automotive supplier Coindu was taking over the insolvent leather goods manufacturer as a strategic investor.
history
In 1970, Wolf Peter Bree (1945–1996) founded the Bree Collection company with his wife Renate and put the focus of the range on handbags that are handcrafted from high-quality natural leather. Expansion abroad began in 1976 with the first deliveries to Switzerland. In 1993 there were 27 franchise shops in Germany and trading partners in Hong Kong , Japan , the USA , Canada , Switzerland and Luxembourg . In the same year the company moved to Isernhagen near Hanover . In the years that followed, the range was expanded to include more women's and men's bags and a range of luggage .
From 2001 to 2011, both of the founder's sons, Axel and Philipp Bree, were managing directors. For the year 2002 the turnover was estimated at an amount between 150 and 200 million euros. In 2006 sales were around € 50 million.
In 2011, Axel Bree became sole managing director. He realigned the collection and positioned the BREE brand in the upper price segment. When a non-family investor consortium took over the majority in Bree Collection GmbH in 2014, Axel Bree remained managing director and minority shareholder. In January 2018, Axel Bree left the company and sold his shares to the investor consortium already involved. Heidi Otto has been running the company as CEO since August 2019, succeeding Stefanreiber, who took over the management after Axel Bree left the company.
The Süddeutsche Zeitung estimated sales in 2013 to be around € 50 million; there are no official company figures. According to the business information service Bürgel Wirtschaftsinformationen GmbH & Co. KG, sales in 2013 amounted to € 11.7 million after € 13.57 million in 2012, a decrease of 13.76%.
Web links
Individual evidence
- ↑ New tip for insolvent bag manufacturer: After the takeover: Heidi Otto leads Bree. Retrieved September 1, 2019 .
- ↑ Annual financial statements for the 2016 financial year in the Federal Gazette
- ↑ Bree is bankrupt. In: sueddeutsche.de . 17th May 2019.
- ↑ Fashion industry: Investor joins the insolvent bag manufacturer Bree. Retrieved September 1, 2019 .
- ↑ Fashion industry: automotive supplier Coindu takes over bag manufacturer Bree. Retrieved September 1, 2019 .
- ↑ Bree ennobles the shopping bag . Handelsblatt , December 10, 2010.
- ↑ The pocket player . EURO on Sunday, October 16, 2007.
- ↑ Interview: Bree: "It's like a marriage" . Handelsblatt Online , August 2, 2009.
- ↑ premium bag manufacturer BREE gets new partner ... . ( Memento of the original from February 17, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Company announcement on pressportal.de , April 17, 2014.
- ↑ Axel Bree leaves Bree. Retrieved September 1, 2019 .
- ↑ New tip for insolvent bag manufacturer: After the takeover: Heidi Otto leads Bree. Retrieved September 1, 2019 .
- ↑ Unhurried to your favorite part . Süddeutsche Zeitung, June 15, 2013.
- ↑ BREE Collection GmbH: sales in 2013 , statista, accessed on May 31, 2016.
Coordinates: 52 ° 26 ′ 33.6 " N , 9 ° 52 ′ 33.1" E