Caro coffee

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Caro coffee
Owner / user Nestlé
Introductory year 1954
Products Coffee surrogate extract
Markets Europe , Australia , New Zealand , People's Republic of China
Website Nestlé product page
Caro coffee plant Ludwigsburg (2015)
East side of the plant at Ludwigsburg train station (2015)

Caro coffee is a brand for soluble substitute coffee made from grain . It was introduced in Germany in 1954 ; the word-image trademark was registered on May 8, 1964 at the German Patent and Trademark Office (DPMA). It was revised in 1978 and again in the 1990s. The trademark of the product is a check in Pantone color 199. The product is referred to as “ coffee surrogate ” or “country coffee ” on the packaging .

The trademark rights have been held by the Nestlé group since 1971, the year Unifranck Lebensmittelwerke GmbH was taken over . The brand was developed by Franck + Kathreiner GmbH, which was incorporated into Unifranck Lebensmittelwerke . Sister brands are Linde's Kornkaffee and Kathreiner malt coffee .

history

The company's history goes back to the time of Frederick the Great , who imposed high taxes on coffee beans. The company's founder, Johann Heinrich Franck, found a coffee alternative in chicory , which was mixed with grain and roasted. Production started in Vaihingen an der Enz in 1828 and relocated to Ludwigsburg in 1868 because of the better transport connections .

The brewable Linde's grain coffee , which in parts of Germany is still colloquially called Muckefuck , comes from the same house . However, the war and post-war period was associated with this . A new brand name was therefore sought for the soluble substitute coffee in 1954 and formed from components of the word coffee substitute extract (with a C instead of the introductory K ): Caro.

In 2012, 114 employees were employed in the Ludwigsburg plant producing around 8,000 tons of Caro coffee , Kathreiner malt coffee and Linde's grain coffee .

Long-standing signature music in advertising was a textually rewritten version of the song I like by Volker Lechtenbrink , who also interpreted the advertising song.

In June 2018, Nestlé announced that it would close the Ludwigsburg plant at the end of 2018 and relocate production to Portugal.

ingredients

According to the information on the packaging, Caro contains barley , barley malt , chicory and rye . One portion (2.2 g / 120 ml) has a physiological calorific value of around 35  kJ (8  kcal ).

Web links

Commons : Nestlé Caro  - collection of images, videos and audio files

Individual evidence

  1. ↑ a b c d e f g Florian Langenscheidt (Ed.): Deutsches Markenlexikon . 1st edition. German Standards Editions, Cologne 2007, ISBN 978-3-8349-0629-8 , pp. 223 .
  2. ↑ Information on the Caro brand  - word / figurative mark in the register of the German Patent and Trademark Office (DPMA)
  3. ↑ Information on the Caro brand  - word / figurative mark in the register of the German Patent and Trademark Office (DPMA)
  4. ↑ Information on the international Caro trademark  in the register of the German Patent and Trademark Office (DPMA)
  5. ^ Bettina Nowakowski: Nestlé - Caro coffee: The country coffee from Ludwigsburg. In: Bietigheimer Zeitung . March 25, 2013, accessed January 19, 2014 .
  6. ↑ Michael Müller: It smells nice - Caro lifts the coffee lid. In: Ludwigsburger Kreiszeitung . September 27, 2012, archived from the original on April 8, 2016 ; Retrieved October 13, 2013 .
  7. ↑ The Caro factory is closed. In: Stuttgarter Zeitung. June 12, 2018, accessed June 12, 2018 .