Celebrity (magazine)
| Celebrity
|
|
|---|---|
| description | Lifestyle magazine |
| publishing company | MVG Medienverlagsgesellschaft |
| First edition | 2004 |
| attitude | 2008 |
| Frequency of publication | per month |
| Sold edition | 155,795 copies |
| ( IVW Q2 / 2008) | |
| Editor-in-chief | Petra Winter |
| editor | Juerg Marquard |
| Web link | www.celebrity.de |
Celebrity was a monthly lifestyle - magazine with a focus on stars , fashion and beauty. Due to the changed market conditions after the outbreak of the banking crisis in autumn 2008, MVG finally announced its discontinuation. As a result, the online edition was steadily expanded and in September 2011 it had 240,000 monthly visitors.
Print edition
Celebrity went in 2004 from the Joy - special edition produced "Joy Celebrity". The magazine should be positioned as a people magazine next to Grazia, Gala , InTouch or Bunte . In contrast to these, however, the focus was exclusively on international stars. Celebrity started with an average of 186,117 copies sold . Over the years, the circulation continued to decline, so that at the beginning of 2008 it was necessary to reposition the magazine. The addition "Style" should clarify the future focus on topics such as fashion and beauty.
But in the 2nd quarter of 2008 the circulation fell again by 12.5%. In addition, potential advertising customers no longer knew how to classify the magazine on the market. When the economic framework conditions deteriorated in the autumn of the same year due to the looming banking crisis , the magazine was discontinued. When the company was discontinued, a special edition "Celebrity Style & Fashion" that would appear twice a year was originally announced, but it was never published.
Online edition
After the print edition was discontinued, Celebrity.de was positioned more and more as a pure star magazine against competitors such as Promiflash or VIP. This made the target group much younger and the portal more news-heavy. The measures worked. The IVW had 14,718 visitors in September 2009, the portal had 240,771 visitors in September 2011. In addition, the offer has now been expanded to include a video platform on which film trailers and YouTube clips are bundled.
Web links
Individual evidence
- ↑ Cut at Celebrity . horizont.net
- ↑ ivw-online ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
