DB sales
| DB Sales GmbH
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|---|---|
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| legal form | Company with limited liability |
| founding | 2005 |
| Seat | Frankfurt am Main , Germany |
| management |
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| Number of employees | 5,700 including DB Dialog (2018) |
| Branch | Passenger traffic / sales |
| Website | db-vertrieb.com |
The DB Vertrieb GmbH , headquartered in Frankfurt am Main is a wholly owned subsidiary of Deutsche Bahn AG . It was created in 2005 from DB Personenverkehr GmbH.
tasks
DB Vertrieb GmbH is responsible for the sales systems and the sales infrastructure in the DB Group. Her tasks include the development of economic and customer-oriented sales structures, training and information for sales, as well as revenue accounting and sales controlling . Operational sales are controlled via a sales channel management system with headquarters in Frankfurt am Main and three regional sales lines north-east ( Hamburg , Berlin ), west ( Cologne , Frankfurt am Main) and south ( Stuttgart , Munich ).
The sales channel concept aligns the sales organization with the different needs of its customers. The eight sales channels of the railway are travel center / sales mobile , mobility center, ticket machine , internet , travel agency with DB license, sales on the train, subscription center and call center .
The call centers are operated by the subsidiary DB Dialog GmbH.
history
In 2007 the company achieved sales of 6.3 billion euros. The company are u. a. which are assigned to around 420 travel centers of Deutsche Bahn. According to the company, this number should be retained in the long term. Together with around 3,000 DB agencies, they should ensure ticket sales in the area. DB Vertrieb GmbH also operated the start.de travel portal until mid-December.
More than 80 employees in the company look after more than 26,000 corporate customers. These include around 90 who spend more than 1.5 million euros annually on rail travel. Around 1,000 companies spend between 50,000 and 1.5 million euros, around 25,000 companies spend less than 50,000 euros.
In addition, DB Vertrieb GmbH operates around 7,000 machines that sold around 190 million tickets in 2012.
In 2012, DB Vertrieb developed the Qixxit mobility portal , which has been available as an app for mobile devices for the iOS and Android operating systems and as a desktop version since June 2014 . The portal, conceived as a "personal travel companion", combines all means of transport for the best possible connection information from A to B, accurate to the house number. Qixxit sees itself as a neutral mobility advisor, with whose help users can search, compare and book alternative connections in one application. Qixxit integrates public transport such as long-distance bus, train, plane, city bus, subway and tram as well as your own car, car sharing, rental car, rental bike or taxi. In December 2016, DB AG founded QT Mobility Service GmbH in Berlin, which will continue to run it independently.
In 2014, ticket sales via the Internet (including cell phones) dominated all other sales channels with a share of 30 percent. The share of travel centers in Deutsche Bahn ticket sales was 18 percent in 2014, and that of ticket machines was 28 percent.
The Federal Cartel Office opened early 2014 proceedings against the German railway on suspicion of abuse of a dominant position . Competitors had complained, among other things, that the company charged excessive commission for the sale of tickets and prevented them from selling tickets in train stations. According to an interim decision in March 2016 , the authority sees the initial suspicion confirmed. Among other things, the company is entitled to a significantly lower share of the turnover than the other way around it requires from the competition for the sale of third-party tickets. The extent of this spread is anti-competitive. The Deutsche Bahn announced various changes and now allow in new rental contracts to sell tickets from competitors in train stations. The Cartel Office is examining whether the concessions are sufficient to terminate the proceedings. In a preliminary assessment under antitrust law, the Bundeskartellamt came to the conclusion that Deutsche Bahn had abused its dominant market position. After Deutsche Bahn undertook to make changes, the Federal Cartel Office closed the proceedings in May 2016. Among other things, the commission spread is to be ended, the sale of tickets from other railway companies is to be allowed in shops at Deutsche Bahn stations and transport companies are to be allowed to sell tickets for DB long-distance transport.
In a special report submitted in mid-2017, the Monopolies Commission criticized, among other things, the fact that the conditions for tariff and sales cooperations were specified by DB and that this would significantly restrict competitors. She demanded stronger say from competitors and criticized the fact that long-distance transport was completely lacking opportunities for cooperation.
With a share of around 40 percent, online and mobile phone tickets are now Deutsche Bahn's most important sales channel. In 2016, it generated sales of 2.5 billion euros.
However, the success of online and mobile phone tickets is not viewed positively everywhere. In particular, elderly or health-impaired citizens feel increasingly being left behind by the railway and have to take significantly longer distances to the next consultation. Kornthal, Nürtingen, Mühlheim an der Ruhr and Ahrensburg are just a few examples of the withdrawal from the area and a creeping decline of individual sales channels of the state company.
As part of the COVID-19 pandemic in Europe, Deutsche Bahn tried to keep operations going, even under difficult conditions. With a goodwill program, customers should z. B. can be compensated through extended use of the tickets purchased. According to Deutsche Bahn, this has led to a change in over 5 million journeys. The significant increase in complaints to the arbitration board shows, however, that the customer proximity and the decisions made by DB Sales are not always comprehensible to the customers.
See also
Web links
Individual evidence
- ↑ a b DB Vertrieb - Professional sales management for passenger transport. Deutsche Bahn AG, accessed on January 18, 2019 .
- ^ Deutsche Bahn AG, Passenger Transport Division, Marketing eCommerce: Locations. In: www.db-vertrieb.com. Retrieved January 16, 2017 .
- ↑ DB Sales is going on the quality offensive. In: DB World . Edition March 2008, p. 7.
- ↑ DB Mobility Logistics AG (Ed.): From beach holidays to long-distance travel: Holiday offers on bahn.de now in cooperation with weg.de. ( Memento from August 17, 2016 in the Internet Archive ) Press release from December 18, 2015, accessed on January 7, 2016.
- ↑ The 300 km / h fast office. In: DB World . Edition November 2008, p. 3.
- ^ Deutsche Bahn AG (Ed.): More and more rail customers are booking mobile phone tickets . Press release from June 8, 2015.
- ↑ Proceedings initiated against Deutsche Bahn AG. Suspected obstacles to competition in the sale of tickets. In: bundeskartellamt.de. Bundeskartellamt , January 30, 2014, accessed on March 12, 2016 .
- ↑ Deutsche Bahn gives way in the cartel proceedings . In: Frankfurter Allgemeine Zeitung . No. 60 , March 11, 2016, p. 18 (short version faz.net ).
- ↑ Deutsche Bahn AG undertakes to make changes in the sale of tickets. In: bundeskartellamt.de. Bundeskartellamt, May 24, 2016, accessed on May 28, 2016 .
- ↑ Bundeskartellamt declares commitments offered by Deutsche Bahn AG in connection with the sale of tickets for rail passenger transport in accordance with Section 32b GWB as binding. (PDF) File number B9-136 / 13. In: bundeskartellamt.de. Bundeskartellamt, May 24, 2016, accessed on May 29, 2016 .
- ↑ Monopolies Commission (Ed.): Monopolies Commission presents a special report "Rail 2017: Competition-political construction sites" . Bonn August 3, 2017 ( PDF file ).
- ↑ Pioneer in digital ticket sales: Deutsche Bahn is celebrating 15 years of online tickets. Online sales DB’s most important sales channel • Train drivers book almost 3.5 million online tickets per month • Video competition for the anniversary. (No longer available online.) In: deutschebahn.com. Deutsche Bahn, May 4, 2017, archived from the original on May 10, 2017 ; accessed on May 6, 2017 .
- ↑ More complaints about railways and airlines. two to three times as many requests to the arbitration board. In: spiegel.de. Der Spiegel, June 20, 2020, accessed on June 22, 2020 .