DC Shoes
| DC Shoes Inc.
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|---|---|
 |
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| legal form | Inc. |
| founding | 1994 |
| Seat | Vista , United States |
| Branch | Sporting goods |
| Website | www.dcshoes.de |
DC Shoes ( D roors C Lothing Shoe Co. USA) is an American clothing products manufacturer. DC Shoes products are best known in the skater scene .
history
DC Shoes was founded in 1994 in Vista , a small town in the San Diego area of California, by Ken Block and Damon Way (older brother of famous skateboarder Danny Way ). A few years later they hired a tax advisor, Clayton Blehm , who was unemployed at the time. A legal dispute due to various causes broke out between the founders and Blehm over the years, but has now ended.
Originally, the name of the company should have been Eightball when they only made T-shirts for skate shops. However, since a company from Seattle was already operating under this name, a new one had to be found, which was initially called Droors Clothing . Cheeky advertising campaigns were the result, in which opinion leaders were the main focus . Since the sale of Droors, the name is now officially DC Shoes . In 2004 the brand was taken over by Quiksilver . Marketing no longer corresponds to the philosophy of all businesses in the skateboard industry since the takeover by Quiksilver. In 2009, the distribution of goods in Germany (and Europe) was taken over by DC-Europe. The German distributor Urban Supplies, which sold the brand there and thus also helped to build it up, lost distribution due to direct sales by DC-Europe. Skateboard shops that have promoted and sold DC as a skateboard brand from the start saw DC Europe begin to expand their distribution network more commercially.
Products
DC Shoes specializes in the manufacture of skate shoes , clothing for motorcycles , snowboards and BMX , as well as accessories. It is through various DVDs, such as. B. DC Video , published in 2003, became known all over the world and can be found in catalogs such as Titus and in online shops. The three entrepreneurs also set up several subcontractors, such as Dub Snowboard Clothing, which makes items for the snowboarding scene.
In the meantime, a magazine called Blunt Snowboard Magazine was launched, but it was soon sold to Big Brother Magazine .
DC sponsors professionals such as B. Chris Cole , Rob Dyrdek , Travis Rice , Ken Block , Travis Pastrana or Danny Way who set two world records in 2003 (longest jump from a kicker: 20 m and highest jump from a quarter pipe: 7.16 m BS Method from the coping ) at Point X CAMP .
Also with artists from René Kleen, Warner Music , such as Mike Shinoda , the singer, songwriter and producer of the band Linkin Park , specially designed editions were brought onto the market.
