Delacre
| Biscuits Delacre NV | |
|---|---|
| legal form | NV |
| founding | 1891 (first pastry production) |
| Seat |
Groot-Bijgaarden , Belgium
|
| management | Jérôme Grégoire |
| Number of employees | 600-800 (2015) |
| sales | EUR 120 million (2015) |
| Branch | food |
| Website | www.delacre.com |
Biscuits Delacre is a Belgian manufacturer of pastries , especially long-life baked goods . The company, headquartered in Groot-Bijgaarden , has been a subsidiary of the Italian confectionery group Ferrero since December 2016 . Delacre produces in Verviers- Lambermont and in Nieppe , France , each with around 300 or more employees depending on the season, and achieved a turnover of around 120 million euros in 2015.
history
The company was founded by Charles Delacre (* 1826 in Dunkerque , France), who ran a pharmacy on Coudenberg / Hofberg in Brussels , not far from the Royal Palace . He started out on a small scale with the production of chocolate, which he sold in his pharmacy on the side. Since sales developed positively, he later opened a special chocolate shop on Magdalenasteenweg, at the Großer Markt . His first factory went into operation in Elsene in 1872 . After Delacre 1879 purveyor of Belgian crown had become (he had cleverly given its products names like "King and Queen" and let pictures Print of the royal couple on the packaging), followed in 1880 a second production plant in Vilvoorde . Delacre first started making pastries in 1891. However, it was not until his son Pierre, to whom he handed over the management of the company in 1906, that pastry production developed into an important business area.
After the First World War, the economic crisis and the Second World War, the focus of the company was placed on the production of pastries (patisserie) from 1945. The rapidly growing company initially expanded to other European countries (France, Germany, the Netherlands, Switzerland), then to North America through a cooperation with Pepperidge Farm Inc. Pepperidge Farm was taken over by the Campbell Soup Company in 1961 , which also gained control of Delacre. Also in 1961, a factory was set up in Nieppe on the site of a former textile factory, in which biscuits called “ Cigarette russes ” (Russian cigarettes) are produced. Delacre has also been producing in Lambermont, which today belongs to the municipality of Verviers, since 1975.
In 1998 Campbell sold its shares in Delacre to the British United Biscuits for £ 125 million . United Biscuits was acquired by the largest Turkish food manufacturer, Yıldız Holding , in 2014 . In July 2016, the Italian food company Ferrero submitted a takeover bid for Delacre. On December 5, 2016, NV Biscuits Delacre SA and United Biscuits Industries SAS (collectively “Delacre”) announced the completion of the acquisition.
Web links
Individual evidence
- ^ Delacre closing statement
- ↑ a b Italians want to take over Delacre , BRF.be , July 31, 2016
- ↑ Company history up to 2000 largely according to the company's own information
- ↑ Italians want to take over Delacre , BRF.be , July 31, 2016
- ^ Delacre closing statement