German Trade Show Munich
The German Trade Show Munich took place from May 13, 1922 to October 8, 1922 and, four years after the end of the First World War, was intended to show the efficiency and quality of German handicrafts and German industry.
Goal setting
In 1912 took place in Munich already the Bavarian industrial exhibition held, but with a focus on the cultural dimensions to show Bavaria and Germany. In 1922, the exhibition was intended to prove that extensive industrial, craft and artistic work is being done in Germany, which is able to meet the highest and highest standards (Official Exhibition Guide). The inclusion of Austria in the German Trade Show was also to be understood as a conscious political statement .
planning
At the instigation of the Münchner Bundes eV , an initiative was founded in Munich in 1919 to hold a German trade show in the exhibition park on Theresienhöhe . On January 21, 1921, the city of Munich and various German organizations founded the Association for the Holding of the German Trade Show in Munich , Jakob Julius Scharvogel became President of the trade show .
exhibition
The German Trade Show presented itself as a taste-educational quality show. Admitted were "German work of the craft and industry, where the sense of form and creative power come into their own". The range of exhibitions covered as many areas as possible from industry and trade (cars, goldsmithing, stoves, wood carvings, leather furniture, sporting goods and much more). The exhibition was sorted according to raw material groups (stone, wood, metal, etc.). Richard Riemerschmid was responsible for the artistic and structural design.
- selected exhibits
- The Austrian Noble Room by Oskar Strnad and the Wiener Werkstätten
- The majolica temple by Josef Wackerle
- The cathedral workshop of Peter Behrens
- The Bremer villa of Heinz Stoffregen
- The Lübeck crucifix by Ludwig Gies . The expressionist sculpture met with great opposition from the public and was then removed. The National Socialists opened the Degenerate Art exhibition in 1937
public relation
The logo of the exhibition was the 3 heads , a slightly expressionist poster designed by Max Eschle with three angular red heads staggered one behind the other and turned to the left. This motif was used, for example, on railway posters and as a seal mark for matchboxes. The picture was also used as a postage stamp for the Deutsche Reichspost . The Munich cigarette factory Zuban produced a special cigarette brand with the motif "Deutsche Gewerbeschau".
Result
The organizers already suggested that major events be held in the greater Munich area in order to attract an audience to the trade show. For example, the Oberammergau Passion Play, which was canceled in 1920, was held in 1922. During the exhibition, which lasted almost six months, it was visited by more than three million visitors, and the final bill showed an increase of over 12 million marks.
literature
- Winfried Nerdinger : German trade show Munich 1922. In: Christoph Stölzl (Hrsg.): The twenties in Munich. Munich: Münchner Stadtmuseum 1979, p. 480.
- The new arts and crafts in Germany and Austria taking into account the German Trade Show Munich 1922. Alexander Koch publishing house, Darmstadt 1923.
- Albert Gut: The German Trade Show in Munich . In: Zeitschrift für Bauwesen , vol. 73, 1923, pp. 1–19 ( digitized version of the Central and State Library Berlin ).
swell
- Official catalog of the German Trade Show Munich 1922.
- Official report with a treatise by the Reichskunstwarts Edwin Redslob, Munich 1922 ( digitized version ).
- Official leader of the German Trade Show Munich 1922.
- German Trade Show Munich 1922, special issue of the Bavarian State Newspaper from May 20, 1922.
Web links
- Eva Moser: German Trade Show, Munich, 1922 . In: Historical Lexicon of Bavaria
Individual evidence
- ↑ Archive link ( Memento of the original from September 12, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
