Deutsche Post address

from Wikipedia, the free encyclopedia
Deutsche Post Adress GmbH & Co. KG

logo
legal form GmbH & Co. KG
founding 1994
Seat Bonn , Germany
management Carsten Bohnen, Anselm Börs
Number of employees 87
sales 62.4 million euros (2017)
Branch Direct marketing
Website www.postadress.de
Status: 2017

Headquarters of the Deutsche Post Adress in Gütersloh

The German postal address GmbH and Co. KG is a joint venture of Deutsche Post and Bertelsmann . The Arvato subsidiary AZ Direct is a partner for Bertelsmann . The company is headquartered in the East Westphalian district town of Gütersloh in North Rhine-Westphalia , and the company also has two sales offices in Frankfurt am Main and Munich, as well as customer service in Mayen in Rhineland-Palatinate .

Address update

With its "Postadress Move" relocation database, the company updates company customer addresses on the basis of current relocation information from forwarding orders from consumers and companies. Under the name “Postadress Clean”, companies are provided with undeliverable addresses and information on deceased persons for updating customer addresses. In addition, international address management services ("Postadress Global") are offered. The updating of company master data such as B. after relocations, mergers, changes of legal form or changes of name takes place under the name "Postadress Business".

Approx. 90% of mail order companies, 70% of the largest insurance companies and the majority of banks buy relocation information from Deutsche Post Adress. Every year around 4 million private individuals report their move using the forwarding order. That is about 50% of all people moving each year. Due to the high quality of the data from the forwarding orders and the high number of relocation addresses, Deutsche Post Adress can be described as the market leader in the marketing of relocation addresses. Every relocation address from a forwarding order for which the user has not objected to his address being forwarded is estimated to be updated up to ten times at 1.20 euros each.

Address determination

Under the brand "Adress Research", Deutsche Post Adress offers companies the identification of deliverable addresses of unknown private individuals and companies. Current addresses of private individuals are primarily queried via an interface to the more than 5,000 registration offices . In addition, “other secure”, unspecified sources are used to determine addresses. If this research is inconclusive, additional services are offered. In the case of "long-term monitoring", the address is regularly compared against reference databases. If the missing private person registers later or carries out other activities by stating their address, their new address will be reported to the client. The addition of telephone numbers to existing customer addresses as well as telephone research complete the range of services.

criticism

In connection with the previous monopoly on postal services, Deutsche Post AG still has a de facto monopoly on the relocation addresses via the forwarding orders. Companies and consumers are thus practically forced to submit to this procedure at the fees set by Deutsche Post AG. Critics complain that there is insufficient competition. In the event of a competition for consumers' relocation addresses, it is to be expected that the fees for the forwarding order will decrease and that consumers would participate in the value of the relocation address.

The federal political discussion in 2012/2013 about the amendment of the Registration Act showed the explosiveness of inquiries from the registration offices by the economy. The registration office data that has been queried once is cached in so-called data pools and used several times without the query process having to be repeated. In this way, " shadow databases" are created on the basis of the data from the registration offices , which further restrict informational self-determination and whose use is difficult to control. This approach is criticized by data protectionists. The company Deutsche Post Adress itself sees in its annual financial statements for 2010 the danger that such data collections will be generally banned due to cases of data abuse.

Not only because of this point of criticism, but above all because of their recording of addresses and the merging with other data, the company was awarded a Big Brother Award in 2013 , the negative price of the digitalcourage association.

Individual evidence

  1. ↑ a b c Annual financial statements for the 2017 financial year in the Federal Gazette
  2. ↑ Deutsche Post Adress annual financial statements for 2010
  3. ↑ Website www.postadress.de
  4. ↑ Postadress Global website
  5. ↑ Deutsche Post Adress annual financial statements for 2010, page 3, section D.
  6. ↑ Website www.postadress.de
  7. ↑ own calculation
  8. ↑ Product description basic research
  9. ↑ Product description additional services
  10. ↑ Annual financial statements of Deutsche Post Adress 2010, point B
  11. ↑ Heise.de: Data protectionists criticize the handling of registration data at address dealers. August 29, 2008
  12. ↑ Annual financial statements 2010, Section B "Notes on material risks ..."
  13. ↑ Laudatory speech on the presentation of the Big Brother Awards to the company on April 12, 2013

Coordinates: 51 ° 54 ′ 4.3 ″  N , 8 ° 24 ′ 9 ″  E