German fashion institute
The German Mode Institute (DMI) is a company that researches current developments in the fashion market and informs member companies about the industry network it operates. The company is based in Cologne .
Work area
The DMI examines trends from the areas of fashion and interior for all textile, fashion and lifestyle-related industries and reports on them. This includes development analyzes and trend information from the areas of colors and materials as well as yarns and fibers. The specialization in fashion enables the institute to make differentiated trend statements for the segments women’s and men’s clothing as well as accessories . Market and consumer analyzes, insights and studies on the scene, art and culture provide information on the background and context.
The most important information medium of the DMI are regular trend and communication events. In addition, international color cards, trend books as well as trend and newsletters form a basis for the work of the fashion industry. The DMI also carries out press work for the industry, in specialist and public media.
history
The origins of the German Fashion Institute go back to the German Institute for Men's Fashion , which was founded in 1927. At the end of September 1933, the DMI in Berlin was renamed from the German Fashion Office . Herbert Tengelmann was appointed President of the DMI in 1935 at the latest with the support of Joseph Goebbels , after which Hans Croon took up this office in December 1938 .
In 2003 the women’s and men’s fashion institute merged to form the German Fashion Institute, to which member companies from all branches of industry have belonged ever since.
Awards
The German Fashion Institute has been presenting the Tie Man of the Year award since 1965 . The first prize winner was Hans-Joachim Kulenkampff . Other prominent men with ties included Willy Brandt , Götz Alsmann , Eckart von Hirschhausen , Jan Delay and Hape Kerkeling .
Web links
- Literature from and about the German Fashion Institute in the bibliographic database WorldCat
- Website of the German Fashion Institute
Individual evidence
- ↑ Irene Guenther: Nazi Chic? - Fashioning Women in the Third Reich. Oxford 2004, p. 172.
- ↑ Herrmann AL Degener : Who is it? Berlin 1935.
- ↑ Inge Hufschlag: Fashion has become a throwaway product . In: Die WELT from May 18, 2018.