Diddl

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Diddl is a cartoon character by the draftsman Thomas Goletz , who was distributed by Depesche Vertrieb GmbH & Co. KG from Geesthacht from 1991 to 2014 . The new Diddl products have been marketed by United Labels AG under the Diddl Forever brand since November 2016 .

history

On August 24, 1990, Goletz made the first sketch of "Diddl", back then as a kangaroo . In later sketches, the kangaroo developed into a jumping mouse with large ears and huge feet. The Diddl mouse is not a comic figure in the strict sense, as it did not appear in comics, books or cartoons, but is a product that was invented exclusively for the sale of everyday objects . It was first seen in January 1991 on a 48-part postcard series. The cards eventually became coveted collectibles, which is why Telesche responded to the boom in 1992 and brought out the first plush toy Diddl. The first Diddl block sheets were produced in 1994 and triggered a collection and exchange fever in children and sometimes also in adults . Other products followed later, such as school bags, calendars, T-shirts, bed linen, stationery, mugs and glasses.

The Depesche Vertriebsgesellschaft , founded in 1985 with three employees, moved from Hamburg to Geesthacht, had around 350 employees in 2014, 220 of them in Geesthacht, and had sales in the three-digit million range. In addition, a monthly magazine (Diddls Käseblatt) is published with a circulation of 340,000 copies in three languages ​​(German, French and Dutch), which from 2004 to 2009 was only available by subscription from Depesche or through dealers of Diddl products. It has been available in newsagents again since 2009.

The names of the other characters invented by Thomas Goletz over the years, such as the mouse Diddlina , Diddl's girlfriend, Teddy Pimboli , the hare Mimihopps , the sheep Wollywell and Vanillivi , the raven Ackaturbo , the horse Galupy , Merksmir , Bibombl , Professor Diddldaddl Blubberpeng , Hampfdiddl Bogart , Milimits , Tiplitaps , Frog-Brothers , Simsaly , Diddluigi , Dimmdann , Lalunaly and Lolli Lovebear are primarily intended to appeal to a young target group. Limited editions also made the products a popular collector's item and barter item.

In 2014, the Depesche Vertriebsgesellschaft announced that it would stop manufacturing Diddl products at the end of the year. The rights then went back to the author Thomas Goletz. The sales and marketing company Kiddinx Media has since acted as a licensing agency. The magazine Diddls Käseblatt , which is published by the publishing house Blue Ocean Entertainment , was not affected by the discontinuation .

In 2016, Thomas Goletz and Kiddinx Media decided to reissue Diddl products under the Diddl Forever brand . United Labels AG was won over as manufacturer and marketer . The elves Service GmbH , a subsidiary of United Labels AG, operates the Kinder products since November 2016 the official online store. An Instagram account was created on the occasion of the comeback in 2017 .

List of characters

  • Diddl : main character
  • Diddlina : A mouse like Diddl and his girlfriend
  • Mimihopps : A fox rabbit and Diddl's friend
  • Pimboli : a teddy bear and friend of Diddl.
  • Ackaturbo : A fire tail raven and friend of Diddl
  • Bibombl : A bobble tail setter and friend of Diddl
  • Milimits : A tiger tail kitten and Diddl's friend
  • Tiplitaps : A shell turtle and friend of Diddl
  • Wollywell and Vanillivi : A black and a white sheep and friends of Diddl
  • Galupy : A wild pony horse from Diddlina and therefore a friend of Diddl
  • The Frog Brothers : Three Frogs and Antagonists of the Series
  • Lolli Lovebear : A love bear and friend of Diddl
  • Professor Diddldaddl Blubberpeng : A mouse like Diddl and Diddlina. He is known for his crazy inventions and is a friend of Diddl
  • Simsaly : A Flower Magic fairy . She lives with her friends, the little light bulb Dimmdann and the pink unicorn Lalunaly in the secret fairy realm of Florany. She is a friend of Diddlina, but not Diddl
  • Merksmir Lettermampf : The smartest book worm in the world. He lives in the library of the professor and is getting smarter from meal to meal by eating his books.

success

In 2014 there were around a thousand products such as plush toys, picture cards, calendars, school bags, PC games, bed linen, colored pencils, bath foam, radio plays, sweets, lip balms, etc., which were exported to 26 countries. Worldwide sales with Diddl products amounted to 127 million euros in 2000, 103 million euros in 2001 and 150 million euros in 2003.

Web links

Individual evidence

  1. ↑ Claudia Eicke-Diekmann: Diddl-Maus leaves Geesthacht and goes back to the inventor. In: Abendblatt.de. June 16, 2014, accessed June 27, 2018 .
  2. ↑ Our story. In: Diddl-Shopping.de. Retrieved February 23, 2017 .
  3. ↑ Peter Wagner: Diddl is still in a good mood. Jetzt.de, August 25, 2008, accessed February 24, 2017 .
  4. ↑ Claudia Eicke-Diekmann: Diddl-Maus leaves Geesthacht and goes back to the inventor. In: Abendblatt.de. June 16, 2014, accessed February 24, 2017 .
  5. ↑ Jochen Voß: Diddl "magazine" Käseblatt "again at the kiosk. In: DWDL.de. February 17, 2009, accessed on July 4, 2018 .
  6. ^ A b Kevin P. Hoffmann: Toys - competition for Mickey. In: Spiegel.de. January 10, 2005, accessed July 11, 2018 .
  7. ↑ Sigrid Kneist: Chasing the mouse away. In: Tagesspiegel.de. November 27, 2006, accessed July 11, 2018 .
  8. ↑ Anna Kemper : From the mouse. In: Zeit.de. June 17, 2014, accessed February 24, 2017 .
  9. ↑ 25 years of Diddl - This is what the Diddl inventor is planning for his famous mouse. In: Augsburger-Allgemeine.de. October 14, 2015, accessed July 19, 2016 .
  10. ↑ Jörg Thomann: Diddl - This mouse cannot be grasped. In: FAZ.net. June 22, 2014, accessed July 11, 2018 .
  11. ↑ Web site Diddls rag
  12. ↑ Our story. In: Diddl-Shopping.de. Retrieved February 23, 2017 .
  13. ↑ 'Diddl' is back: The little jumping mouse is celebrating its comeback via Instagram. In: RTL.de. February 24, 2017. Retrieved February 24, 2017 .
  14. ↑ Diddl comeback The cult jumper from the 90s is finally back. In: Express.de. February 22, 2017. Retrieved February 24, 2017 .
  15. ↑ Well-known jumping mouse - The Diddl mouse is celebrating its comeback. In: MZ-web.de. February 22, 2017. Retrieved February 24, 2017 .
  16. ↑ Pascal Morché: Incredibly diddlig. In: Zeit.de. February 18, 1999, accessed July 11, 2018 .
  17. ↑ Andreas Austilat: Starving for the Diddl mouse. In: Tagesspiegel.de. May 24, 2003. Retrieved July 11, 2018 .
  18. ↑ Ulrike Bretz: The Diddl mouse is turning 20 - a sparkling celebration. In: Sueddeutsche.de. August 25, 2010. Retrieved July 11, 2018 .