The mechanisms of scandalization

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The mechanisms of scandalization. Zu Guttenberg, Kachelmann, Sarrazin & Co. Why some go under in public - and others don't is a social science work published in 2012 by the empirical communication scientist Hans Mathias Kepplinger from the Institute for Journalism at Johannes Gutenberg University Mainz at Olzog Verlag . The first edition was from 2001 and was published under the title The Art of Scandal and the Illusion of Truth . In 2005 a second edition was published, which was repeatedly reviewed as: The Mechanisms of Scandal. The power of the media and the possibilities of those affected . In his work he developed an empirically founded scandal theory .

content

The book deals in fifteen chapters with the great media scandals and their victims in our time. Kepplinger empirically and a. the Guttenberg plagiarism affair , the Kachelmann trial and the controversy surrounding the book Germany is getting rid of by Thilo Sarrazin . He differentiates between cases that become scandalous and others that do not receive the necessary media attention. Kepplinger analyzes the outrage of people, makes comparisons with historical show trials and examines the positive and negative consequences of a scandal. According to his observations, the scandalization proceeds based on the grievance - "violation of the prevailing morality or the applicable law" - always according to the same rules (empirically founded scandal theory) and depends on the type of communication . As the examples of Joschka Fischer , Jörg Kachelmann and Thilo Sarrazin show, those affected can relieve themselves by counteracting them (“internal journalistic conflict”).

reception

In the Frankfurter Rundschau , the journalist Thomas Schuler wrote : “If you have read Kepplinger's work, you can really appreciate another book: It's called 'The Unleashed Scandal' by Bernhard Pörksen and Hanne Detel. The two media scholars are doing what was expected in vain from Kepplinger: an insight into this new dimension of scandals, which they give a name to with the title of the book. "

Wolfgang Michal reviewed on Friday : “At its core, Kepplinger's theory of scandal is not directed against the media at all. At its core, Kepplinger fights against a competing 'left' scandal theory: This 'functionalist scandal theory', which he heavily criticizes, is the complete opposite of his pessimistic worldview. In the public disclosure and indignation she does not see the mendacious, vile attempt to get certain people out of the way with lousy journalistic methods, but - optimistically and also a little naive - the fountain of youth of democracy. "

The freelance journalist Mirko Smiljanic commented on Deutschlandfunk : “[The book] reads with intellectual enjoyment. Successful learning cannot be ruled out: Some people may have to rethink their position on current scandals, but in any case, after reading, their view of future scandals will be different. "

The assessment of the literary critic Kirstin Breitenfellner in the Austrian Falter was: “[With the book] Hans Mathias Kepplinger delivers a solid analysis of the phenomenon of the media scandal. The scandal is a special form of gossip that is not carried out in secret, but in the mass media. "

In 2012, Kepplinger commented on the theses of his book in comments a. a. in Tagesspiegel and in the world and conducted an interview with Deutschlandradio Kultur . In 2014 he found introductory words at the book presentation Der neue Tugendterror by Thilo Sarrazin , who often quoted him in his book, in the building of the Federal Press Conference in Berlin. He was also at the symposium Die Scandal-Republik with Heribert Prantl and Peer Steinbrück . The role of the media between information and scandalizing the Law & Society Foundation .

expenditure

  • Hans Mathias Kepplinger: The Art of Scandal and the Illusion of Truth . First edition, Olzog, Munich 2001, ISBN 3-7892-8066-6 .
  • Hans Mathias Kepplinger: The Mechanisms of Scandal. The power of the media and the possibilities of those affected . 2nd edition, Olzog, Munich 2005, ISBN 3-7892-8148-4 .
  • Hans Mathias Kepplinger: The Mechanisms of Scandalization. Zu Guttenberg, Kachelmann, Sarrazin & Co. Why some go down in public - and others don't . New edition, Olzog, Munich 2012, ISBN 978-3-7892-8248-5 .

Web links

Individual evidence

  1. ↑ Thomas Schuler : Scandal Research. Total loss of control . In: Frankfurter Rundschau , May 9, 2012.
  2. ↑ Wolfgang Michal : The Bobby Car Effect . In: Friday , March 29, 2012.
  3. ↑ Mirko Smiljanic: Always the same rules (review). Deutschlandfunk, February 20, 2012.
  4. ↑ Annette Schavan and the scandal . In: Falter 7/2013, February 13, 2013, p. 18.
  5. ^ Hans Mathias Kepplinger: Media and scandals. Inflated to the point of bursting . In: Der Tagesspiegel, June 17, 2012.
  6. ↑ Hans Mathias Kepplinger: The psychological laws of the modern scandal . In: Die Welt , March 3, 2012.
  7. ^ Symposium: The Scandal Republic. The role of the media between information and scandalization