Falter (weekly newspaper)

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description Austrian weekly newspaper
publishing company Falter Verlagsgesellschaft mbH
First edition May 25, 1977
founder Walter Martin Kienreich
Frequency of publication weekly (wednesday)
Sold edition 41,000 copies
(Print run 2018)
Range 0.150 million readers
( Media analysis 2017/18)
Editors-in-chief Florian Klenk
Armin Thurnher
editor Armin Thurnher
Web link falter.at
ISSN (online)

The moth is in Vienna appearing left-liberal weekly that in 1977 by Walter Martin Kienreich was founded. Originally produced every two weeks, the Falter has been a weekly newspaper since 1987 . The editors-in-chief are Florian Klenk and Armin Thurnher .

Among others, Hermes Phettberg , Andrea Maria Dusl and restaurant critic Florian Holzer write for the Falter . From 2005 to 2008 a regional edition of the Falter appeared for Styria ; then Styrian pages were integrated into the main edition for financial reasons.


Armin Thurnher (2018)
Florian Klenk (2011)

The Falter originally emerged from the movement surrounding the occupation of the Sankt Marx foreign slaughterhouse in Vienna in 1976 (see Arena ). The first edition appeared on May 25, 1977, the content and economic responsibility of the founder of the folder Walter Martin Kienreich . The core of the editorial team, which saw itself as a collective in the first few years, included visual artists and students from the Institute for Theater Studies at the University of Vienna . The aim of the media-critical collective was to report on everyday life and everyday racism in the interests of a counter-public , and to offer a calendar of events for Vienna that was as complete as possible. The first editor of the biweekly newspaper was Walter Martin Kienreich, the first editor-in-chief was Christian Martin Fuchs.

In 1979 the editorial team was awarded the Dr. Karl Renner Publishing Prize for young talent . In the following year the “Merkheft Wien” was published as the first publication by the Falter publishing house. Until 1980 appeared Falter in pure hand-selling system, and only then, with a circulation of about 10,000 copies, distribution was professionally organized. In 1981, the editorial staff moved from rooms in Esslinggasse to Zelinkagasse (both in the 1st district , Innere Stadt ) and from then on was published by Falter Verlags GmbH . In addition to Thurnher, the shareholders were Mischa Jäger, Hermann Leeb (replaced by Christian Reder in 1983 ), Elisabeth Loibl, Anton Schneeweiß and Werner Korn. Walter Martin Kienreich and Christian Martin Fuchs had left in 1977 and 1979 respectively.

The first comprehensive reform Journal received the Falter 1983. The format corresponded now that other Austrian newspapers for graphic design, including the logo of the conceptual artist drew largely Ecke Bonk responsible. In 1985, the Falter was awarded the first Prof. Claus Gatterer Prize for socially committed journalism by the Austrian Journalists Club . In addition to the weekly newspaper, the publisher now also produced the ÖH -Express . During these years the first cartoons by Tex Rubinowitz and Rudi Ivan Klein were printed in the Falter . Another move in 1986 took the editorial office to Marc-Aurel-Straße, also in the 1st district, where it is still located today. In the same year the first corporate publishing product was published by Falter-Verlag, Visa magazine .

Since 1987 the moth has been published weekly (every Wednesday); at that time it was redesigned by Rainer Dempf . In retrospect, Thurnher reports that the changeover to the mode of publication went back to a simple, but not unreasonable, thought by Schneeweiß: double the sales proceeds, half the production costs . An economic crisis of the publishing house nevertheless led to the discontinuation of the ÖH Express . The moth has now been published by the magazines Falter GmbH, for the publication of books and corporate publishing products was established in the Falter publishing house GmbH.

The transformation from the collective of the first few years to a “normal” editorial office and the founding of the Falter Group's publishing companies did not go smoothly. When Oscar Bronner founded Der Standard in 1988 , around nine-tenths of the editorial staff, including Mischa Jäger, switched to the new daily newspaper. In addition to Jäger, Kurz and Loibl also retired as shareholders, whose shares were taken over by Reder and Siegmar Schlager . Hans Hurch, Wolfgang Koch and Klaus Nüchtern joined the editorial team . In the same year an edition of the Falter s was confiscated at the request of Federal President Kurt Waldheim because a criminal complaint against him was published in it. The media coverage of this process made the Falter known far beyond its previous readership.

In 1991, the investor Günter Kerbler , who three years later acquired a majority stake in the publishing house by taking over the shares of the Reder couple and Hannes Pflaum, joined the Falter and financed a relaunch . The design came from Dirk Linke , the format was changed to half-Nordic .

The moth was until recently the only medium of Austria, the media policy themed continuously. The ceterum censeo that Armin Thurnher put under each of his leading articles from 1994–2014 is well known: Incidentally, I am of the opinion that the Mediamil group must be broken up . The response of those criticized in this way took place in the non-journalistic field: In 1995, the Kronen Zeitung covered the Falter with complaints worth millions because of a competition, which almost meant the financial end of the newspaper. The foundation of the news magazine Format in 1998 caused further turbulence . The new magazine, but also the magazine profil , which is in direct competition with it and is still the leading magazine, upgraded its staff and recruited almost all of the Falter editors known at the time , including the deputy editor-in-chief Doris Knecht , who is still today regularly writes comments for the moth .

After Kerbler withdrew from the publishing house in 1999, Schlager and Thurnher together took over 74.1 percent, while Hans-Michael Piech and Hannes Pflaum held 24.9 percent. ST Holding was founded as the parent company of the two publishers.

In 2005, the Falter was awarded the Concordia Prize for outstanding journalistic achievements in the field of human rights. In the same year the newspaper appeared for the first time with its own Styria edition.

The Falter celebrated its 30th anniversary in 2007 with a special edition in which, among other things, an article from each year of the journal's history was printed, and with the double CD named after a weekly column, "Gut Böse Jenseits (30 years of Falter - 30 Years of music from Vienna) ”.

With the issue 38/2008 of 17 September 2008 which was Falter again a relaunch subjected. Was instrumental in Dirk Merbach , longtime art director of the German weekly Time , which has long been on the graphics of the moth 's cooperate. The project team for the redesign consisted of Lisa Kiss, Florian Klenk, Dirk Merbach, Klaus Nüchtern, Christopher Wurmdobler and Armin Thurnher. The result was the expansion of the opinion section at the beginning of the paper, the inclusion of the Styria section as a separate section directly in the folder , an expansion of the event program (now as a removable newspaper in the newspaper with the title Falter: Woche ) and the bracketing of both sections.

In terms of content, the redesign went hand in hand with an increased opening to European and global topics, whereby the focus on urban Vienna orientation was retained. The typeface and the page layout have also been renewed. a. by introducing marginal columns .


Get me out of here, FALTER!
Weekly slogan

The Falter can be seen as the appearance of the professionalized alternative press of the late 1970s. Unlike the Swiss WOZ Die Wochenzeitung or Die Tageszeitung in Berlin, the Falter is not covered by a cooperative. The publisher is financed by the magazine and corporate publishing.

Der Falter reports from a left-liberal perspective on politics, media, culture and city life in Vienna and Graz. The original core part is a detailed calendar for theater, cinema, parties and events of all kinds. The weekly newspaper achieved particular merits with well-researched investigative journalism . In 2016 she was a founding member of the journalistic research network European Investigative Collaboration (EIC).


Above all, its origins as a fanzine- like sheet originally produced by amateurs and its self-image of representing urbanity in what was then the “sleepy” Vienna, made the Falter a journalistic source for historians for the everyday history of Vienna and the history of alternative movements apart from pop culture Mainstreams from the late 1970s to the early 1990s.

Ownership structure

The media owner of the weekly Falter is Falter Zeitschriften GmbH and the media owner of the website falter.at is Falter Verlags GmbH . Both companies are 100% subsidiaries of ST Verlagsbeteiligungen GmbH . Owner of ST Verlagsbeteiligungen GmbH each hold 37.49 percent of the Andante private foundation and the Ateleia private foundation . Hannes Pflaum and Hans-Michel Piech each hold 12.51 percent.


  • 1979: Dr.-Karl-Renner-Publizistikpreis as an advancement award to the Falter editorial team
  • 1985: Prof. Claus Gatterer Prize for socially committed journalism
  • 2005: Concordia Prize for outstanding journalistic achievements in the freedom of the press category
  • 2008: European Newspaper Award : Awards in the categories Innovation (for the Falter: Woche ), Illustration and Special European Football Championship 2008
  • 2009: European Newspaper Award: Award for three covers (No. 12, 23 and 45), three awards for editorial texts

Web links


  • Bernhard Praschl: The "Falter Verlags Ges.mbH" From an alternative experiment to an expanding medium-sized enterprise. In: Hans-Heinz Fabris, Fritz Hausjell (ed.): The fourth power. On the history and culture of journalism in Austria since 1945 (=  Austrian texts on social criticism. Volume 53). Verlag für Gesellschaftskritik, Vienna 1991, ISBN 3-85115-134-8 , pp. 307-330.

Individual evidence

  1. a b Falter: The weekly newspaper from Vienna falter.at
  2. 35 years of Falter on the newspaper's website on September 19, 2012
  3. Der Falter, issue 38/2008 of September 17, 2008: The Falter relaunch, the marginal column and the reinvention of the newspaper
  4. Falter 18/2015 review on DerLeser.net
  5. Magazine market: Group magazines strong despite digitization. In: Horizont media magazine. May 19, 2018, accessed May 11, 2020 .
  6. Martin Blumenau : Journal '07: week 12, Friday. In: fm4.orf.at . March 23, 2007, accessed August 20, 2020.
  7. Falter & falter.at , on medienfokus.at