Dolce Media

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Dolce Media GmbH
legal form GmbH
founding 1999
Seat Munich , Germany
management Christoph Gottschalk (Managing Director)
Branch Media company

The Dolce Media GmbH is a company that claims to be a leader in the so-called advertising integration in television is. This form of covert advertising is often referred to as surreptitious advertising . The company also deals with the mediation of contracts between celebrities and companies in the field of advertising and takes care of the exploitation of the personal rights of the moderator Thomas Gottschalk . Further branches of business are the brokering or sale of license rights and the publication of supplements for TV magazines. Dolce Media GmbH was founded in 1999 and is jointly owned by Deutsche Post AG . The managing director is Christoph Gottschalk , Thomas Gottschalk's brother. On February 7, 2011, the magazine Focus reported that Thomas Gottschalk had left Dolce Media GmbH as a partner due to disputes over his brother's business conduct. Thomas Gottschalk then obtained a reply that he had already resigned as a partner in 2009 and that the reason for this was not due to disagreements with his brother.

Dolce media arranged the advertising appearances for Günther Jauch for Quelle , Stefan Raab for McDonald’s or Verona Pooth for Langnese Iglo .

In the year it was founded, the company achieved sales of 10.5 million euros.

Marketing of Wetten, dass ..?

The marketing rights to the show Wetten dass ..? were ceded by ZDF to Dolce Media in 1999. Dolce media thus obtained the right to sell books, calendars, music CDs, newspapers or magazines under the label Wetten, dass ..? ; the resulting income is split between Dolce Media and ZDF.

With the placement of products and competitions, ZDF's ban on earning money with competitions in its program was circumvented. Among other things, Dolce Media received several hundred thousand euros per broadcast for placing raffles for power packages in “Wetten, dass ..?”. On May 12, 2009, Christoph Gottschalk and the Teldafax supervisory board member Michael Josten, who was arrested two days later, met . Dolce Media specified the contents of announcements, presentations and films in "Wetten, dass" in protocols to supplement a cooperation agreement concluded on September 18, 2009, which were largely implemented. ZDF was involved in Dolce Media. According to its own statements, it later stopped working together.

From October 2004 to 2010 Wetten, dass ..? in China , after Dolce media bought the license rights for China from ZDF. According to Christoph Gottschalk, the Chinese paid nothing for the license. As compensation, Dolce Media sells advertising time and sponsorship packages exclusively to European companies in the Chinese program called “Xiang Tiaozhan ma?”. On average, the Chinese equivalent of Wetten, dass ..? 50 million viewers. In the meantime, according to Die Welt, the show in China was canceled in autumn 2010 due to low viewership, repetitive concepts and lack of funds.

Supplements to TV magazines

In cooperation with the Bauer publishing group , Dolce media published the supplement Wetten, dass ... (circulation: 5.1 million) in 2003. In April 2004 the two presented a supplement to Thomas Gottschalk's ZDF show 50 Years of Rock! , It was published in the magazines TV Movie , tv Hören undsehen and Fernsehwoche . From September 2005, both companies published the official FIFA World Cup 2006 supplement Football Fever (circulation 5.7 million). The supplement was distributed through the Bauer publishing group's program guides.

Web links

Individual evidence

  1. ↑ Sönke Iwersen: When in doubt for the brother . In: Handelsblatt . No. 18 , 25 January 2013, p. 60 .
  2. ↑ Jürgen Flauger: Our new partner Teldafax . In: Handelsblatt . No. 48 , March 8, 2013, p. 16 .
  3. ^ Sönke Iwersen, Jürgen Flauger: ZDF draws conclusions from the criticism of surreptitious advertising . In: Handelsblatt . No. 49 , March 11, 2013, p. 15 .