Fiverr

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Fiverr International Limited

logo
legal form Limited
ISIN IL0011582033
founding 2010
Seat Tel Aviv IsraelIsrael
management Micha Kaufman, Shai Wininger
Branch Virtual marketplace
Website fiverr.com

Fiverr is an online marketplace for digital services . The company, headquartered in Tel Aviv , Israel , was founded in 2010 and offers freelancers the opportunity to offer their services worldwide. Since the company's inception, more than 50 million services have been processed on Fiverr.

history

Fiverr was founded by Micha Kaufman and Shai Wininger in February 2010. The founders developed a two-way platform where people can buy digital services or sell them as freelancers. Such services included translation , copywriting , graphic design , video editing and programming . The services, called on Fiverr gig, start at 5 US dollars , where the name of the platform comes ( fiver = five ), and now range up to several thousand dollars.

The website had 1.3 million services offered in 2012. In early 2013, the site was among the 100 Most Popular Sites in the United States and one of the 200 Most Popular Sites in the World.

On June 1, 2010, Fiverr received a $ 1 million seed investment from Guy Gamzu and other angel investors. In May 2012, Fiverr received a $ 15 million investment from Accel Partners and Bessemer Venture Partners . The total investment thus reached a level of 20 million US dollars.

In December 2013, Fiverr released an iOS app in the Apple App Store. In March 2014, Fiverr released an Android app on Google Play .

In August 2014, Fiverr received a $ 30 million (Series C) investment from Bessemer Venture Partners, Accel and other investors. This investment increased the total investment to $ 50 million.

In October 2015, Amazon took legal action against 1,114 Fiverr vendors alleged to have published fake reviews on Amazon.com. Fiverr did not deny the allegations, stating, "We worked closely with Amazon to remove services that violated our Terms of Use."

In November 2015, Fiverr received $ 60 million in Series D investment capital led by Square Peg Capital. This investment increased the total investment to $ 110 million. At the same time, Fiverr announced it was expanding its marketplace, giving vendors the ability to place their services at prices above the original $ 5.

In February 2019, the company commissioned Citigroup Inc. and JPMorgan Chase & Co. with an IPO in New York. The IPO took place on June 13, 2019. The stock started trading at $ 21 and rose 90% to $ 39.90 on day one.

Since 2018 the company has its German headquarters in Berlin and a localized website for Germany.

Acquisitions

VeedMe

In 2017, Fiverr took over the video marketplace VeedMe.

AND CO

In January 2018, Fiverr took over AND CO, a software developer for freelancers.

ClearVoice

In February 2019, Fiverr took over the content marketing platform ClearVoice.

Gigs

Vendors on Fiverr create listings selling digital services. These offers are called "gigs" (gig = appearance) on Fiverr. These gigs range from creating a business card to creating logos to programming with HTML , JavaScript , CSS and jQuery . Thus, Fiverr offers actors temporary microjobs apart from typical gig economy jobs like those offered by Uber, Deliveroo and Foodora.

User statistics

The majority of users on Fiverr are young adults, and only 2% of all providers are over 55. Fiverr states that the 55-64 age group grew 375% in the second quarter of 2015.

criticism

Fiverr has been criticized for promoting cheap graphics services. At the end of 2014, the company advertised its offers on Facebook with “You're paying too much for design”, which generated a public controversy. In 2013, Fiverr allowed its vendors to set their own prices.

In May 2016, Fiverr responded to a request from the software company Incapsula, which pointed out users who were offering denial-of-service attacks for $ 5 . The affected offers were then removed, but later reappeared under a hidden name. Fiverr responded to the following criticism with increased security measures and removed illegal offers.

In 2017, Fiverr was criticized for idealizing unhealthy work behavior.

Web links

Individual evidence

  1. ↑ Fiverr company portrait . In: Bloomberg LP . Retrieved June 19, 2019.
  2. ^ Filing of F-1 accounts . In: United States Securities and Exchange Commission . Retrieved June 25, 2019.
  3. ↑ Jan Rothenberger: Ordered here for 5 dollars, drawn in Bangladesh - This is how Fiverr works . In: Tages-Anzeiger . May 3, 2012. Retrieved June 19, 2019.
  4. ↑ Eric Pfeiffer: How Fiverr.com is changing the creative economy $ 5 at a time ( en ) In: The Next Web . May 3, 2012. Retrieved June 19, 2019.
  5. ^ Mary Pilon: What Will People Do for $ 5? Fiverr Lets You Find Out ( en ) In: Wall Street Journal . March 16, 2010. Retrieved June 19, 2019.
  6. ↑ Robin Wauters: Fiverr helps get things done for as little as $ 5, raises $ 15m from Accel and Bessemer ( en ) In: The Next Web . May 3, 2012. Retrieved June 19, 2019.
  7. ↑ a b Leena Rao: Task-Based Marketplace Fiverr Raises $ 15M From Accel And Bessemer ( en ) In: TechCrunch . May 3, 2012. Retrieved June 19, 2019.
  8. ↑ Ricardo Bilton: Fiverr launches its first iOS app to help mobilize the up-and-coming gig economy ( en ) In: VentureBeat . October 10, 2013. Retrieved June 19, 2019.
  9. ^ Alan Henry: Fiverr Brings Its Low-Cost Side-Hustle Marketplace to Android ( en ) In: Life Hacker . March 14, 2014. Retrieved June 19, 2019.
  10. ↑ Amazon is suing 1000 reviewers . In: Süddeutsche Zeitung . October 19, 2015. Retrieved June 19, 2019.
  11. ↑ Lora Kolodny: Fiverr Pockets $ 60M to Become Go-To Freelance Marketplace ( en ) In: The Wall Street Journal . November 11, 2015. Accessed June 19, 2019.
  12. ↑ Abhimanyu Ghoshal: Fiverr will soon let you set any price for your services ( en ) In: The Next Web . December 10, 2015. Accessed June 19, 2019.
  13. ↑ Nabila Ahmed: Israel's Fiverr Hires Citigroup, JPMorgan for US IPO ( en ) In: Bloomberg . Accessed May 1, 2019.
  14. ↑ Emily Bary: Fiverr breaks from gig-economy IPO curse, CEO says market 'is like e-commerce 20 years ago' ( en ) In: Fidelity Investments . June 13, 2019. Retrieved June 25, 2019.
  15. ^ Fiverr Germany GmbH . In: CompanyHouse.de . Accessed May 1, 2019.
  16. ↑ Petra Schwegler: Fiverr becomes a German marketplace . In: Advertise & Sell . Accessed May 1, 2019.
  17. ↑ Kaitlyn Tiffany: Fiverr launches 'Pro' tier for handpicked freelancers ( en ) In: Techcrunch . June 27, 2017. Retrieved on May 1, 2019: "Fiverr has announced its acquisition of Veed.me, a well-established video freelancing site useful mainly for businesses looking to hire videographers to shoot ads locally"
  18. ^ Anthony Ha: Fiverr acquires And Co, maker of software for freelancers ( en ) In: Techcrunch . January 24, 2018. Retrieved May 1, 2019.
  19. ↑ Manish Singh: Fiverr acquires content marketing platform ClearVoice ( en ) In: VentureBeat . February 13, 2019. Retrieved May 1, 2019.
  20. ↑ Adam Dachis: Five Annoying Life You Can Solve the problem for $ 5 with Fiverr ( s ) In: Lifehacker . September 9, 2013. Accessed May 1, 2019.
  21. ↑ Mark Miller: COLUMN-Seniors gear up for the sharing economy ( en ) In: Reuters . August 20, 2015. Retrieved June 19, 2019.
  22. ↑ Daniel Hüfner: What else can good design cost? Lights and shadows of the Fiverr phenomenon . In: t3n . December 10, 2015. Accessed June 19, 2019.
  23. ↑ TechWeek Europe: $ 5 DDoS Dealers Unmasked On Fiverr Marketplace , May 23, 2016, accessed May 27, 2016
  24. ↑ Petra Schwegler: Fiverr Removes DDoS-for-Hire Services from Its Marketplace ( en ) In: Softpedia . July 8, 2013. Retrieved June 19, 2019.