Gotham (font)

The Gotham font was designed by Tobias Frere-Jones in 2000 . At first glance, Gotham is reminiscent of classic sans serif fonts from German-speaking countries and of Avenir . The font is influenced by the Futura and the Akzidenz-Grotesk . The font became famous in the course of the 2008 presidential election in the United States . There the font was used for Barack Obama's election campaign . As a result, the font was widely used, especially in English-speaking countries. In the choice of the 100 best fonts in the FontShop , the font landed in 41st place. The font is particularly suitable for headings. Due to the width of its letters, the font is reluctant to be used as a text font. In German-speaking countries, the typeface was much less successful. No party in the German-speaking area used the font for political communication, and when the star was redesigned, the decision was made against Gotham and the Metric font. The font is used for the campaigns of the television station VOX .

Classification of the script

• Hans Peter Willberg would classify it as static grotesque in his classification matrix

Use of the font (examples)

• Examples of using the Gotham
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  Logo of the Italian party Nuovo Centrodestra , which was founded by former supporters of Silvio Berlusconi .

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  ORF one logo

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  Logo of the Turkish airline Turkish Airlines

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  Arnaud Montebourg used Gotham to run for the Parti socialiste in 2012.

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  Slogan for Barack Obama "Change" (change or change)

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  Logo of the Italian party Scelta Civica . Mario Monti was the party's top candidate in the 2013 general election in Italy .

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  Logo of the Spanish Podemos movement

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  Logo of the TV show Gottschalk Live

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  Logo of the University of Linz

various

The writing plays in the novel The Scarpetta Factor by Patricia Cornwell a decisive role.

Individual evidence

1. ↑ In the selection of the 100 best fonts, Gotham landed in 41st place ( memento of the original from March 16, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 
2. ↑ Patricia Cornwell : The Scarpetta Factor. GP Putnam's Sons, New York 2009