Grass Roots Group
| Grass Roots Group plc
|
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|---|---|
 |
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| legal form | Public limited company |
| Seat | Tring , England |
| management | Richard Bandell |
| Number of employees | approx. 1,100 |
| sales | £ 235 million |
| Branch | Marketing services, media |
| Website | www.grg.com |
The Grass Roots Group is a provider of employee and customer engagement solutions from the United Kingdom .
Company profile
The group's headquarters are in Tring , England . The Grass Roots Group has around 1,100 employees in 15 countries (2010) and is 48% part of the WPP Group, the global market leader for marketing and communication services. Former CEO David Evans MBE currently owns 30% of the company. Since 2013 the new CEO is Richard Bandell.
history
David Evans founded the company in Tring , England in 1980 . In 1986 the Grass Roots Group became part of the WPP concern. Today the company operates at 26 locations worldwide and looks after around 2,100 customers. The German subsidiary has existed since 2005. In 2012, Grass Roots UK was included in the Sunday Times list “100 best mid-sized UK companies to work for 2012” for the fifth time in six years.
Areas of the company
| Employee Solutions | Employee loyalty programs, employee bonuses and incentives, employee surveys , employer branding , learning, JobRad |
| Customer engagement | Digital solutions, customer experience , mystery shopping , hotline evaluation , insights, loyalty programs, sales channel programs |
| Promotions & Incentives | Trade Promotions, Channel Incentives , Fixed Fee Concept , Pure Card , Incentive Travel |
| Meetings & Events | Events, strategic meetings management , participant management , live production |
Grass Roots Germany
The German subsidiary Grass Roots Germany is based in Düsseldorf . There are currently 60 employees working on solutions and performance management programs. Customers include Audi , Dior , Ergo , Ford , Merck , Opel , SAP , Sony , Tchibo , O2 , TUI , Deutsche Telekom and Volkswagen .
Grass Roots Switzerland
The headquarters of the Swiss subsidiary Grass Roots Switzerland is in Zurich , where 15 employees work primarily on event and reward programs. Customers include a. Ford , Opel , Cadillac , Roche , Swiss Re , Actelion , Microsoft , Bristol-Myers Squibb , Alstom , Swiss Media Association etc.
Individual evidence
- ↑ Applegate Business Directory ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ^ Profile of the Grass Roots Group at Yahoo Finance
- ↑ History of the Grass Roots Group from www.grg.com (English), accessed on April 7, 2012 ( memento of the original from March 12, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Overview of the company at www.grg.com (English), accessed on April 7, 2012 ( Memento of the original from February 22, 2012 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Sunday Times List 2012 ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ Corporate divisions on www.grg.com
- ↑ Grass Roots Switzerland ( Memento of the original of April 21, 2012 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
