Groove attack
| Groove Attack GmbH
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|---|---|
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| legal form | Company with limited liability |
| founding | 1990 |
| Seat | Cologne, Germany |
| Branch | Music distribution |
| Website | www.grooveattack.com |
Groove Attack is in Wuppertal established, German Independent - music distribution , with a focus on the genres of hip-hop and drum and bass ; the seat of the GmbH is Cologne-Ossendorf . Groove Attack also has several of its own labels ( Groove Attack Productions (GAP), Krush Grooves , Superrappin , pop A Musik ). The formerly affiliated record shop in Cologne's Belgian Quarter has since been sold, but still bears the same name.
history
The founders, the two managing directors Heribert “Mue” Meuser and Frank Stratmann, started out as DJs in the Beatbox music club in Wuppertal in 1988 . Groove Attack was founded in 1990 as an offshoot in the form of a record shop and moved to Cologne in 1992. 1993 saw the first release of the Groove Attack Productions label . In 2000 the sales department moved to Cologne-Mülheim; branches were founded in Los Angeles and New York . Initially, the DJ scene was won over as a buyer, and later large retail chains were also supplied. At the end of the 1990s, sales of maxi singles were between 3,000 and 5,000 units, while LP sales were between 8,000 and 12,000 units. The number of employees at that time was 37, of which 20 were permanent employees. In 2001 the company had almost 100 employees, but due to a drop in sales of 30% in the following year, this number was reduced by half. In the period that followed, Groove Attack was able to recover financially, not least thanks to the success of the exclusively distributed label Aggro Berlin . At the same time, Groove Attack expanded its business in the field of MP3 sales. This area is marketed under the name ga digital . In April 2008, Groove Attack took over the then Herne-based independent distributor Rough Trade Distribution, previously a subsidiary of the Bertelsmann group of companies. This created one of the largest independent distributors in Europe. At the same time, logistics was outsourced to the Bertelsmann subsidiary arvato .
Independent labels that Groove Attack distributes (excerpt)
In total, Groove Attack sells hundreds of labels, for the full list see website (below)
- 58Beats
- Groove Attack TraX
- aggro Berlin
- Azzlackz
- Stay high
- Bozz music
- Compost Records
- Hydra Music
- MZEE
- Sound carrier records
- Masculine (until 2018)
- Sunken Factory Music
- Permanent Vacation
- Jakarta Records
- Essah Entertainment
- Trailer park
- Indipendenza
- Into the new world
- Banger Music (until 2015)
- M&N Records
- KMN GANG
- Terror Records
- Blood Money Records
- Down To Death Records
- On Contrôle La Zone Records
Web links
- Official website
- Groove Attack at Discogs
- "What does a sales department do?" Conversation on HipHop.de with Groove Attack employee
- "Look at my business" discussion at the Reeperbahn Festival 2015, u. A. About the work of Groove Attack
Individual evidence
- ↑ a b c d Groove Attack. Success with DJ music . In: MusikWoche . The news magazine for the music industry. No. 25/1998 , June 15, 1998, company portrait, p. 12 .
- ↑ ( page no longer available , search in web archives: grooveattack.com )
- ↑ ( page no longer available , search in web archives: grooveattack.com )
- ↑ ( page no longer available , search in web archives: grooveattack.com )
- ↑ ( page no longer available , search in web archives: grooveattack.com )
- ↑ ( Page no longer available , search in web archives: Big Bizness. ) Article In: StadtRevue . 12/2003.
- ↑ intro.de ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
