Guangzhou Automobile Group
| Guangzhou Automobile Group | |
|---|---|
| legal form | Corporation |
| founding | 1955 |
| Seat | Guangzhou , Guangdong , People's Republic of China |
| management | Xing Ya Feng (Chairman of the Board of Management) (as of December 2018) |
| Number of employees | 94,856 |
| Branch | vehicle construction |
| Website | www.gac-motor.com/ |
| Status: December 2018 | |
Guangzhou Automobile Group Co., Ltd., known by the broad acronym GAC , is a large automotive group in the People's Republic of China. Founded in 1955, this company is the largest automobile manufacturer in southern China and also a subsidiary of the Guangzhou Automobile Industry Group . The company beginnings took place in the form of the development of predecessor companies; GAC was only established with its current name in 1997. Guangzhou Automobile Group Co., Ltd. has its current legal form, namely that of a stock corporation. only received on June 28, 2005.
In the mid- size and small car segment, the Guangzhou Automobile Group was the sixth largest automobile manufacturer in the People's Republic of China in 2010 with 724,200 vehicles .
subsidiary company
The subsidiaries of the Guangzhou Automobile Group can essentially be divided into three types:
(a) Subsidiaries that serve to give GAC a certain degree of penetration in the market and help the group to adapt quickly to market processes:
- The subsidiary GAC Motor, founded in 2008, could be classified in this category ;
(b) classic automobile manufacturers that were acquired by the GAC Group over the years and decades of its corporate development. This includes:
- GAC Gonow Automobile (a joint venture with Zhejiang Gonow Automobile ) (merged into subsidiary GAC Motor in April 2016);
- GAC Changfeng motor ; and
(c) Companies that have been induced to set up as a result of recent developments such as electromobility . This includes:
- GAC New Energy Automobile (also known by the common abbreviation "GAC NE").
car brands
The emergence of the company's car brands can partly be traced back to company activities, but partly also to company acquisitions.
A larger range of car models is built under the main GAC brand , to which certain sub -brands have been subordinated. The main brand is the one that is found on the front end and front grilles of the various models as a stylized "G".
In addition to the main brand, there is the sub-brand "GAC Aion", which is a sub-brand for electric cars. In addition to the main brand, there is also the sub-brand " GAC Trumpchi ", under which combustion engines, hybrids and also electric cars are named.
Furthermore, there are the brands that do not come under the main brand, but have remained independent and have entered the group portfolio through company acquisitions:
There are the car brands " Gonow ", the former symbolized by a stylized "G" in a ring, and "Changfeng Liebao" (Lièbào), the latter being "Leopaard" (spelled with two A). The takeover of local manufacturers has also triggered the Group's own developments in terms of the range of models. GAC Changfeng Motor on the one hand and Zhejiang Gonow Automobile on the other hand are mentioned , with other sources indicating that GAG and Zhejiang founded the joint venture GAC Gonow Automobile in 2010, i.e. Zhejiang was not taken over in 2010. Both of the acquired companies, whose brands initially continued to exist, had previously mainly produced off-road vehicles and related vehicle categories. However, Changfeng had already started developing a notchback sedan before its takeover, which is now called " Changfeng Zhuo Yue ".
In addition, there are the brands that were created through the joint ventures that the parent company GAIG entered into with other manufacturers:
For example, the “ Everus ” brand came about as part of the Guanqi Honda joint venture.
Individual evidence
- ↑ a b Guangzhou Automobile Group Co., Ltd. Nikkei Asian Review, December 2018
- ↑ Guangzhou Automobile Industry Group Co., Ltd. (GAIG). Gasgoo Internet Portal, April 15, 2007 (English)
- ^ Bertel Schmitt: China Car Market 101: Who Makes All Those 18 Million Cars? TheTruthAboutCars web portal, January 19, 2011 (in English)
- ↑ Qiu Quanlin: GAC to boost output to 1 million cars. China Daily online, September 14, 2016
- ↑ More on the Guangzhou-Changfeng merger ( Memento from August 15, 2010 in the Internet Archive )
- ↑ GoNow Motors to become part of Guangzhou Auto this month ( Memento from April 28, 2010 in the Internet Archive )
- ↑ Changfeng's Zhuo Yue sedan spotted out ( Memento from September 15, 2010 in the Internet Archive )